Torchbox BIMA D-day talk

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Talk to students at Wallingford school about the Digital industry as part of BIMA D-day.

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  • 70 Digital Agencies, 1800 Students taking part in BIMA D(igital)-Day\nBIMA IS THE BRITISH INTERACTIVE MEDIA ASSOCIATION\n\nJONNY\n\n
  • The Drum will be live blogging / Tweeting using the hashtag\n\nJONNY\n
  • What’s it all about? Here’s a video from Andrew Henning from BIMA\n\nJONNY\n
  • But first we’re going to find out what jobs you think are in the digital industry...Get into your groups - 2 minutes and then we’ll find out what you’ve written down. Come up with 3 answers per group?\n\nSarah\n
  • SLIDE WITH ANSWERS (FROM GOOGLE DOC) \n\nSarah\n
  • Great to hear your ideas about what Digital Means - here’s a video from people in the industry about what digital means to them and why it’s a good industry for young people to consider moving into! \n\nSARAH THEN JONNY\n\nAFTER THIS - So this video should have given you a good idea of what we do as an industry - particularly in the agency lifestyle, it’s not about the 9-5 but it’s what works for the agency and the project. For anyone with any skillset. \n\nANY QUESTIONS\n\n
  • Worked in publishing Pearson after a degree in Visual Communication (Graphics)\n\nDesigning web pages, apps, \n\nMoved to Web design at Torchbox\n\nI also run Fermentzine which is a printed poetry & illustration paper, that experiments with minature digital printers.\n\nSARAH\n
  • \nJONNY\n\n\n
  • Keep it fun and upbeat! \n\n- Size of agency, rough description, where we’re based. \nSARAH\n
  • We design and build digital stuff!\nAnimations,\nApps,\nMarketing!\n\nSARAH\n
  • Jonny - Where we’re different to a lot of agencies is that the majority of our clients are focused on trying to make the world a better place.\n
  • When we’re not helping people save the world, we make stuff like this: Starry night. \n\n(One of the perks) \n\nPlay video: http://vimeo.com/17915496\n\nAfter Video - break (SUMMARISE, WHAT WILL HAPPEN NEXT) (GO AWAY, THINK ABOUT A TEAM NAME - that will be part of the blog / hashtag. \n\n\n
  • Introduce the team (SKI PHOTO)\n\nThis is Torchbox - can you introduce your team name?\n\nJONNY\n\n\n\n
  • \nAt Christmas we like to make something special for our family and friends. This year we made the Torchbox Choir. As well as a selection of classic songs, we also encouraged people to make their own...\n\nJONNY\n\n\n
  • The Hoff sent his seal of approval when we tweeted him about the Knight rider song.\n\nJONNY\n
  • This is the view from Torchbox’s windows -\n in the countryside.\n\nSARAH\n
  • Some of the job types in Torchbox are: Web developers, project managers, designers, marketing managers, SEO managers, front-end developers\n\nWe do everything from thinking about strategy, through to designing, building & promoting online. \n\nSARAH\n\n\n
  • As well as client work we also like to play table football, have bbqs every friday, go punting and skiing. \n\n\nSARAH\n\n
  • We actually do real work too - and this includes working for people like....\n\nJONNY\n
  • Here are some websites we have made\n\nThink about the content works together\n\n(ADD 3) 1 on each slide\n\nSARAH\n\n
  • Here are some websites we have made\n\nUsing social media and a new site to promote the British canals\n\n(ADD 3) 1 on each slide\n\nSARAH\n\n
  • Here are some websites we have made\n\nUsing data strategies to explore worldwide issues\n\n(ADD 3) 1 on each slide\n\nSARAH\n\n
  • Animations for WWF, Citizens advice, UPSHOT\n\nAnimations are a great way of sharing issues/ important information\n\nviral\n\n\n3 (EACH HAVE OWN SLIDE)\n\nSARAH\n
  • Animations for WWF, Citizens advice, UPSHOT\n\nWe make things easier for people- realise/ understand the users needs\n\nSARAH\n
  • Animations for WWF, Citizens advice, UPSHOT\n\nWe use animation to make people aware of the options and support we have out there\n\nSARAH\n
  • Breakthrough, RSA *(needs screengrab), + Nuffield\n\nuse apps to connect with people in different environments.\n\n\nSARAH\n
  • iBreast check 18k downloads in 6 months\n\nMobile is personal content\n\nSarah\n
  • Jonny\n
  • Pro Contract\n\nJONNY\n
  • Jonny. So as a class you’ve chosen the mobile challenge - to introduce the challenge here’s a few important things to consider when thinking about mobile.\n\n(BIMA MOBILE CHALLENGE SLIDE)\n
  • Mobile usage is increasing dramatically: “Mobile to overtake fixed Internet access by 2014″ \n\nIndustries need to adapt to the rate of users needs:\n\n• People want to watch youtube in bed\n• Tweet whilst watching \n• Find the latest headlines whilst eating breakfast.\n\n(Is there an infographic that shows mobile taking over?)\n\nSARAH\n\n\n
  • These are the mobiles we used to have, they are:\n\nOur Mobiles - Pros and cons\nNokia 3210, Sony Erikson \nDoesn’t break \n10 whole text messages\nfree snake\nring tones\n\nSarah’s comedy showcase\n\n\n
  • Mobile: \n\nHow many people have a mobile?\n Who does more than text and calls?\nAnyone check-in? what else do you do? Take photos etc...\n\nJonny - edit this, remain standing if...\n
  • Advantages\nHtc, iPhone, Blackberry \nMultimedia / Social media \nAccess information anywhere\nLocation based services\nWith you anywhere\n\nEmail\nTake photos\nRecord videos\nuse as a dictaphone\nupload/ share things instantly \nPassbook- points via your phone\nwireless syncing\n\nJONNY\n
  • Two key things in mobile are:\n\nLive Broadcasting\nGeolocation\n\nJonny\n
  • Mobile isn’t just the device you hold in your hand, it could be: \n\nAdidas chip boots\nNike fuel band (new slide?)\nSat nav\n\nJonny\n\n\n
  • Mobile isn’t just the device you hold in your hand, it could be: \n\nAdidas chip boots\nNike fuel band (new slide?)\nSat nav\n\nJonny\n\n\n
  • Who knows what’s going on in this photo?\n\nJonny\n\n\n\n
  • Anything is possible - a GREAT content idea sits at the heart of digital\n\n\n
  • Sarah\n\nWhat do you find hard work? \nWhat do you wish you were able to do?\nHow could your mobile help?\n\nThink about new tech\n
  • Here are a few things we think are pretty good:\nAR String: http://vimeo.com/15307676 (Augmented reality) Sarah\nTippex experience: You tube: http://www.youtube.com/watch?v=4ba1BqJ4S2M Jonny\nHTC one: http://www.youtube.com/watch?v=k3n2v8YJ6VA Sarah\n\n
  • Here are a few things we think are pretty good:\nAR String: http://vimeo.com/15307676 (Augmented reality) Sarah\nTippex experience: You tube: http://www.youtube.com/watch?v=4ba1BqJ4S2M Jonny\nHTC one: http://www.youtube.com/watch?v=k3n2v8YJ6VA Sarah\n\n
  • Here are a few things we think are pretty good:\nAR String: http://vimeo.com/15307676 (Augmented reality) Sarah\nTippex experience: You tube: http://www.youtube.com/watch?v=4ba1BqJ4S2M Jonny\nHTC one: http://www.youtube.com/watch?v=k3n2v8YJ6VA Sarah\n\n
  • Some ideas for the project?\nWhat technology is out there? what’s next? \nVoice command Siri, 3d printing, geolocating, miniature printing, coding, QR robots.\n\nSARAH\n
  • A couple of things we think about when designing/ dev for mobile are:\nResponsiveness\nShare capabilities\nmultiple devices/ platforms\n- promote\n\nWhat will you be able to do in the future. \n\nSARAH\n
  • But remember - apps especially need to serve two purposes. One of the above...\n\nInclude screengrabs of apps. Angry Birds / Trainlines. \n\nJonny\n
  • But remember - apps especially need to serve two purposes. One of the above...\n\nInclude screengrabs of apps. Angry Birds / Trainlines. \n\nJonny\n
  • One last group challenge before we take a look at the brief... \n\nHow many ideas can your group come up with in 5 minutes? Don’t worry - be creative. No ideas a bad idea at this stage - it’s all about being ambitious and thinking big! \n\n(we sit down with each group so you can keep ideas secret! )\n\nJonny\n
  • Questions?\n\nThen Mrs Cleaver to introduce brief\n
  • Torchbox BIMA D-day talk

    1. 1. Live Blog & Twitter Feed: #BIMADDay
    2. 2. What jobs do you think are included in the digital industry? Group Challenge - 2 minutes!
    3. 3. Digital includes... - Designers - Developers - Animators - Marketeers - Salespersons - Data Analysts - Project Managers - Social Media ManagersAnd they need the support of many other roles...
    4. 4. Sarah -@plantsarah Designer at Torchbox - Also created & designs Fermentzine - Canvas Conference - Studied visual communication
    5. 5. Jonny -@jonnygrum Digital Marketing Manager at Torchbox - Makes Content ‘Famous’ - Works with social media - Love working with football & charity projects
    6. 6. B I M A - D - d a y
    7. 7. THE TEAM
    8. 8. Team photo of us skiing?
    9. 9. This is good forWhen you can’t keep it short and want longer descriptive text
    10. 10. This is good forWhen you can’t keep it short and want longer descriptive text
    11. 11. This is good forWhen you can’t keep it short and want longer descriptive text
    12. 12. Mobile intro
    13. 13. Mobile intro
    14. 14. Everyone stand up!
    15. 15. Geolocation Broadcasting
    16. 16. What are a couple ofthings that you wish your mobile could do? Group Challenge - 5 minutes!
    17. 17. Some ideas for the project
    18. 18. How many ideas can yourgroup come up with in 5 minutes? Work in your groups, we’ll come round.
    19. 19. Before the task starts... any questions?

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