One mistake that many businesses make is not understanding the different social media platforms and what information best suits each one.

1. KNOW YOUR PLATFORM
Spend your time figuring out where
your customers are spending their time
and then learn best practices for using the
platforms.
Pro tip: Stay up-to-date with frequent changes!

2. Twitter
This platform has struggled with some demographics.
Real-time content and evergreen articles are top
performers. It’s the top-quoted platform by traditional
media outlets, making it a good fit for influencer
content. Ads may offer success. Indexed by Google.

3. Facebook
There are constant algorithm changes. Currently
prioritized: shares and article links. Ads are required.
It provides good ad targeting and types. Video is top
performer, though over 80% is watched without
sound. Don't overpost or post lackluster content.

4. LinkedIn
This remains a professional network. Pulse posts are
a great blogging opportunity. This platform plays
well with Twitter. There will be expanded video
capabilities in Q3. It was purchased by Microsoft in
Q2. Good ad targeting available for B2B.

5. Instagram
This platform recently adopted an algorithm. You should post
engaging content in order to stand out. Don't over-edit photos
or post too many graphics. Use 12-30 (relevant) hashtags per
post. Watch key posting times on business profiles. Use
targeted ads through Facebook or Instagram boosts.
Instagram Stories is looking to compete with Snapchat.

6. Snapchat
This platform has recently added new features that
allow for content strategy. Posting is intended to be
more "raw" and in the moment. High concentration of
millennial users. It has more active daily users than
Twitter. Continue to watch for additions to compete
with Instagram.

7. Pinterest
This platform is great for retail. Clean graphics and
sharp images are key. You should organize boards
and consider buyable pins. Promoted pins can assist
with finding target customers. It provides
informative analytics.

8. Read More
Check out our new blog here: http://
hubs.ly/H044xHq0 to read more in depth
about digital content best practices.