Corporate communication PR is voice of a business organization, which sounds off internally to employees and externally to the media, investors and other entities with whom there exists some kind of relationship.

1. A BAsic UnderstAnding of corporAte
commUnicAtions pr
Corporate communication PR is voice of a business organization, which sounds off
internally to employees and externally to the media, investors and other entities
with whom there exists some kind of relationship. It communicates when things are
going well and when operations are in crisis mode.
While corporate communications PR may seem like a monolithic concept, there’s
layered elements to this communications discipline. It helps establish and build the
reputation of any business enterprise, large or small both internally and externally,
in times of calm and times of crisis.

2. Within a company’s internal organization, corporate communications PR
establishes a baseline for accurate communications standards amongst employees.
Employee communication standards are vital for an organization to keep morale up
and stem the flow of sensitive information, which could possibly leak to the public
at large. Ensuring healthy communications within an organization ensures what
gets out to the public won’t have negative effects.
In it’s external role, corporate communications PR is the voice, the projected
reputation of the company to the outside world. Companies must be able to
quickly and effectively communicate with a variety of media organizations.
Audiences can range from government agencies to community segments, each
requiring a different type of communications strategy. It’s all about knowing who
your audience is and how to present your endeavors to them in the best possible
light.

3. In addition to internal and external functions, one of the most important roles of
corporate communications PR is managing times of crisis. A negative event or gaffe
can change the public perception of a company forever if not handled correctly. A
web site launch falls flat. Half the work force is laid off. An employee is involved in
a headline-grabbing scandal. Any enterprise needs to be proactive in developing a
crisis communication plan because one simply do not know when fortunes will
turn.
Developing an effective corporate communications PR plan ensures the
communicative health of an organization and allows it react quickly in times of
crisis. Some companies have the capacity while others may need the help of an
outside consulting agency to provide media relations, social networking expertise
and training for dealing with the media. Regardless, having a solid communications
plan in place is in the best interest of any company looking to establish and grow
towards their long-term business goals.