How to find your ambassadors through User Generated Content and your own database
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Find the people that make the difference for your brand through User Generated content challenges and analysing your database.
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How to find your ambassadors through User Generated Content and your own database
- 1. HOW TO BUILD AN ADVOCATE ARMY
- 2. Ambassify - Customer-driver growth TODAY’S STRUGGLES
- 3. “ Marketing used to be simple! One message, drinking and smoking heavily… "
- 5. A brand is no longer what we tell the customer it is - it is what customers tell each other it is Scott Cook
- 6. 76% of people don’t believe advertisements to be true Yankelowich
- 7. Only 14% of respondents could remember the last ad they say and identify what was being promoted arstechnica.com
- 8. BLOCKED !
- 11. 4.7% OF YOUR CUSTOMERS GENERATE 100% OF ONLINE WORD-OF-MOUTH MARKETING
- 12. TONS OF DATA WHERE TO START SOME USE CASES
- 14. My Hidden Treasure Social Amplification Case 1200 8000+ user-generated but inspiring social “ads” number of total social shares media budget of campaign €0
- 15. TONS OF DATA In just a few weeks, WPG managed to gather 4.126 entries through an inter- active quiz challenge, nicely integrated into the official website, celebrating the 70th anniversary of Suske & Wiske. WPG A Large European Publisher Strong Social Impact 4.126 BuboBox allowed us to communicate in a cre- ative way about the 70th birthday of our strip heroes "Suske and Wiske" - and to enrich our email database 41% NEWSLETTER Opt-in emails - TORSTEN VAN GOSSUM - Digital Marketeer @ WPG Publishing HIGH RATES THROUGH SOCIAL MEDIA Without paid media ENTRIES Database enrichment INSTAGRAM Suske & Wiske + WPG TWITTER Suske & Wiske + WPG ROLL-OUT ON EXISTING PLATFORMS ONLY +40K FANS ON FACEBOOK Fans of different generations WEBSITE The official website
- 19. How brands talk …
- 20. How brands should talk …
- 21. Facebook Twitter LinkedIn “ Brands are no longer talking at consumers, they are talking with them. “
- 22. HOW TO FIND THEM IN YOUR HUGE DATABASE?
- 23. 4.7% OF YOUR CUSTOMERS GENERATE 100% OF ONLINE WORD-OF-MOUTH MARKETING
- 24. TONS OF DATA your database follow passively ignore or unsubscribe interact & engage YOUR AMBASSADORS
- 25. SOME EXAMPLES Share Poll NPS
- 26. THE IDEAL PROCESS according to us
- 27. 01 02 03 04 IDENTIFY ambassadors BUILD relationships ACTIVATE your ambassadors ANALYSE the numbers
- 28. 01 IDENTIFY ambassadors How likely is it that you would recommend BONGO to a friend or colleague ?
- 29. Net Promoter Score (NPS) % Promotors - % Detractors 0 1 2 3 4 5 6 7 8 9 10 Detractors Passives Promoters 01 IDENTIFY ambassadors How likely is it that you would recommend BONGO to a friend or colleague ?
- 30. 01 IDENTIFY ambassadors Other possibilities as well, such as Social Share Poll Rate
- 31. Make them comfortable with the program. Remember, they just said “Goodbye” to their single life! From dating to getting married You started “dating” your ambassadors, but you can’t expect them to say “Yes” when you ask them to marry you from day one.
- 33. 03 ACTIVATE your ambassadors Write your most personal BONGO story.
- 34. Incentives: cash is not king, it’s about relationships 03 ACTIVATE your ambassadors PUBLISH RATE with incentive 22.7% without incentive 22.9% 1 / 4 Creates Stories
- 35. 4% Event LINK WITH OFFLINE 16% Contest participation 11% Succes shouts 03 ACTIVATE your ambassadors “ Komaaaaaan Catherine!!! De kick van je leven! Believe me!!! De vrije val is bangelijk, maar de hemelse rust daarna... ZA-LIG!! Succes! You can do it!! X. “ ( Sabine Dullars )
- 39. Our customers can track their ambassadors and all social challenges they participate in. Allowing them to learn from the numbers, rinse and repeat. 04 ANALYSE the numbers 0101100101110110110101 1110110101000101001011 10101 101 10101000111 110 1 100 01010010010 100 0 001 101011 1110 1 1 1 011 101001 1010 0 0 0 100 010110 0101 0 1 0 101 010101 0101 1 1 0 011 001100 1100 1 0 1 010 10 010 1010 0 0 1 100 11 001 1001 1 1 1 11 10 001 1010 0 0 0 00 01 110 010 0 1 0 01 01 101 010 1 0 11 00 100 110 1 10 10 010 101 1 00 11 001 100 0 10 10 101 101 0 00 11 001 100 1 11 11 111 111 0 00 00 000 000 1 10 01 100 110 1 11 01 1 1 010 0 1 11 0 0 101 1 0 01 1 0 011 1 1 11 0 0 111 0 1 00 1 1 01 1 1 10 0 1 10 0 0 00 1 1 10 0 0 11 0 1 10 1 0 0 1 1 01 1 1 1 0 10 0 1 1
- 40. AMBASSIFY Pieter Moens Head of Sales +32 477 75 89 79 pieter@ambassify.com @pirreke @ambassify www.linkedin.com/in/pietermoens