Get more patients - convert more website visitors into patients 13 September 2014 Therapy Expo 2104, Manchester, UK Physio123 specialists in designing and marketing website for therapists tell therapists what simple things they can do to their website to generate more referrals, For a free website redesign please visit: www.physio123.co.uk/redesign Physio123 www.physio123.co.uk 0800 5200 709

1. Get more patients
Convert more website visitors into patients

2. Overview
1. Presentation
2. Live website reviews
3. Q & A

3. The presentation:
What is conversion rate?
Understanding the maths behind
conversion rate
How do I increase my website’s
conversion rate?
How do I increase my website’s
number of visitors?
How do I increase my website’s
number of converted visitors?
I’ve done this – now what?

4. What is conversion rate?
Definition:
Conversion rate is the
percentage of users
who take a desired
action.

5. What is a conversion?
A phone call An Email An online form
submission

6. The maths

7. Conversion rate formula
Number of
visitors
Conversion
rate
Number of
converted
visitors
x =

8. How to increase visitors

9. How to increase visitors
On-site Off-site
Unique content
More content
Search engine
Friendly code
Quick page
load times
Local hosting
Search Engine
Optimisation (SEO)
Pay-Per-Click (PPC)
Social media
Other websites
Offline marketing

10. How to increase your
conversion rate

11. How to increase your
conversion rate
3 second rule
Readily available
contact details
Make it useable
Easy to navigate
Searchable
Accessible
Credibility &
trustability
Multiple call-to-actions
Personas
Let them know you
want their enquiry
Forms
Remove barriers
Remove prices
Professional images

12. How to increase your
converted visitors
Increase
visitors
Increase
conversion rate
Increase visitors
and conversion rate

13. The power of
increasing both

14. The power of
increasing both
Visitors Conversion rate Converted visitors
Example #1 100 1% 1
Increase visitors 400 1% 4
Example #2 100 1% 1
Increase conversion 100 4% 4
Example #3 100 1% 1
Increase both 400 4% 16

15. I’ve done this –
now what?
Answer every
call
Respond
quickly to all
enquiries
Respond
professionally to
all enquiries

16. Final thought…
Remember:
Number of visitors
Conversion rate
Number of
converted visitors
x
=
Therefore:
Increased number
of visitors
Increased
conversion rate
Lots more patients!
x
=

17. Live website reviews!
Find out more:
Visit: www.physio123.co.uk
Email: office@physio123.co.uk
Phone: 0800 5200 709

18. Any questions?

19. Thanks for listening!
Find out more:
Visit: www.physio123.co.uk
Email: office@physio123.co.uk
Phone: 0800 5200 709