Accenture Case Study

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EHANCE SPORTING FAN
EXPERIENCE
Philip Faraj

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UNDERSTANDING THE PROBLEM
 Broadcasting services are improving rapidly, fans are opting for
the ‘in-home’ experience
 Home applications give fans access to content and supreme
digital user experiences (Fox Footy Apps)
 Unengaged fan experience
 Transport and Parking Issues

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THE SOLUTION
A three tiered approach that focuses on
1. Wearable Technologies
2. High Speed Internet
3. Social Media
All 3 play an important role in creating the ultimate customer
experience delivered through cloud-based location services

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Wearable Technology
 Equip players with embedded cameras
- POV replays from the Referee, coaches and players
- Exclusive in-game experience
- Unlimited vantage points
 Instant Replay on your phone/tab
- Tune into the best angle of a crucial play, instantly on your phone & make it social
• Deliver ‘around-the-grounds’ content instantly
- Give the fans in the stadium instant access to ‘A-t-G’ content during pregame, halftime and other breaks delivered to their mobile devices
• Embrace the fantasy
- Fantasy sport applications are surprisingly popular. Deliver live updates on player performances to a users mobile, paired with auto-refreshed
score updates on their fantasy team to deliver the ultimate fantasy experience
- * NB: These services could easily be delivered to users via future technologies such as Google Glass or Smart watches to further enhance
the experience*

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High Speed Internet
 Reinventing how we interact with the physical world
 Improve experience by lowering traditional frictions
 Overcome parking challenges, long lines for access and
restrooms
 Get your customer where they want to be and what they want
to have as efficiently as possible
 E.G. In-seat ordering (pick up ‘Ready2Go’ at the Bar/Food
outlet) or have delivered directly to the seat

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Social Media
 Fan Re-Actions: Incentivize fans to post their POV &
commentary on specific big moments throughout the game
 Gamify the Experience: Deliver special fan perks, freebies and
other incentives to fans who engage via social media
 Speak to the Fans: Use fun and interactive surveys to get your
fan base to quickly vote on a variety of topics and immediately
see the results

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Challenges
 Cost of implementation
 User adoption
 Available technology
 Internet Speed and Network capabilities

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Benefits
 Increasing fan attendance
 Engaging your fans to interact with their favourite teams
 Bring together the ‘social’ and ‘fan experience’ to promote the
game day experience
 Big data capturing: using data for predictive analysis. Identify
leading indicators of things people are starting to do and early
adopters are starting to do. Get ahead of the curve.