1. Jelly Belly
FY 2015
Social Media Executions
This
document
is
intended
only
for
the
individual(s)
or
entity
to
whom
or
to
which
it
is
addressed
to
and
contains
conceptual
and/or
intellectual
property
and
information
that
is
privileged,
confidential,
and
subject
to
copyright.
The
right
to
use
this
information
in
whole
or
part
thereof
in
any
form
is,
and
shall
remain
the
exclusive
right
of
OptiCom
Marketing
Group
Ltd.
Any
unauthorized
use,
copying,
review
or
disclosure
is
strictly
prohibited.

2. Social Media Brand Objectives
• Key
Objec)ve:
ENGAGEMENT,
TRIAL
and
EDUCATION
• Highlight
the
various
flavours
and
varie)es
of
Jelly
Belly
jelly
beans
• U)lize
Jelly
Belly
social
media
channels
for
product
informa)on,
seasonal
product
use
and
special
occasion
opportuni)es…

3. • Drive
awareness
for
Jelly
Belly
jelly
beans
• Drive
social
media
engagement
via
Jelly
Belly
Canada
Facebook
page
– Geo-­‐Targeted
News
Feed
Posts
– Geo-­‐Targeted
Boost
Posts
• Effec)vely
engaging
and
interac)ng
with
consumers
in
sharing
product
informa)on
• Geo-­‐Targeted
Posts
sharing
Jelly
Belly
seasonal
items
and
retailers
where
to
purchase
Jelly
Belly
products
• Drive
trial
of
Jelly
Belly
jelly
beans
via
social
media
‘Share’
engagement
Deliverables

4. National “SYF” Contest Launch
• Timing:
Oct.
1
-­‐
5,
2014
• Reach:
106,432
=
100,928
Paid/5,504
Organic
• Ac)ons:
630
Photo
Clicks
306
Link
Clicks
218
Page
Likes
312
Post
Likes
66
Comments
49
Shares
• Facebook
Demo
Target:
Male/Female
18
-­‐
34
YOA
=
80%
Women/20%
Men
-­‐
1,189
were
18
-­‐
24
YOA
&
340
25
-­‐
34
YOA

5. National “SYF” Contest & Sampling

6. National “SYF” Posts/Ads Results
(Snapshot
–
Contest
Closes
April
30,
2015)
3
Na)onal
Contest
Ads:
• Reach:
138,278
• Page
Likes:
4,544
2
Na)onal
Contest
&
Weekly/Monthly
BoostPosts:
• Results
for
weekly
winner
post:
112,637
Reach/4,725
Ac)ons/521
Photo
Clicks/400
Link
Clicks/181
Page
Likes/2,717
Post
Likes/112
Comments/
794
Shares
• Results
for
monthly
winner
post:
70,656
Reach/2,412
Ac)ons/403
Photo
Clicks/655
Link
Clicks/203
Page
Likes/1,052
Post
Likes/49
Comments/50
Shares
Sampling
Invite
Posts
–
Geo-­‐Targeted
–
province/ci)es
only:
• Results
vary
depending
on
region:
38
–
622
Reach

7. Seasonal Retail BoostPost

8. Seasonal Retail BoostPost Results
Retailer
Christmas
Geo-­‐targeted
Posts:
Nov.
28
-­‐
Dec.
5,
2014:
1) Na)onal
-­‐
Shoppers
Drug
Mart
&
Canadian
Tire:
69,247
Reach/1,359
Ac)ons/105
Page
Likes/53
Shares
2)
Na)onal
-­‐
Target:
91,069
Reach/976
Ac)ons/100
Retailer
Link
Clicks/36
Page
Likes/37
Shares
3)
Na)onal
-­‐
Hallmark:
90,688
Reach/727
Ac)ons/2
Retailer
Link
clicks/26
Page
Likes/3
Shares
4)
West
-­‐
LD,
SOF,
Safeway
&
Rexall:
67,191
Reach/951
Ac)ons/63
Page
Likes/22
Shares
5)
Ontario
-­‐
Longo's
&
Rexall:
83,584
Reach/647
Ac)ons/52
Page
Likes/11
Shares
6)
Atlan)c
Canada-­‐
Lawtons
Drugs:
70,464
Reach/694
Ac)ons/36
Page
Likes/11
Shares

9. Facebook Christmas Contest

10. Facebook BoostPost Results
Facebook
Christmas
Contest:
Dec.
12
-­‐
23,
2014
-­‐
Eng.
&
Fr.
contest:
5,085
entries
-­‐
Na)onal
Christmas
Contest
BoostPost:
Dec.
12
-­‐
Dec.
19
@
$500
-­‐
Results:
114,816
Reach
1,978
Ac:ons
852
Link
Clicks
61
Page
Likes
492
Post
Likes
112
Comments
65
Shares

11. Facebook English Wedding Contests
Visit us at
booth #422
for wedding
favours and candy
bar ideas
or online at
JellyBelly.ca

12. English Wedding Contest/BoostPost Results
Toronto
Wedding
Show:
4
weeks
contest
=
11,266
entries
• Social
Media
Reach:
31,816
–
desktop
only
-­‐
no
BoostPost
• Ac)ons:
280
Vancouver
Wedding
Show:
2
weeks
contest
=
4,566
entries
• Social
Media
Reach:
103,752
–
desk
&
mobile
apps
-­‐
BoostPost
• Ac)ons:
1,792

13. Quebec Facebook Wedding Contest

14. Quebec Wedding Contest/Post Results
• Montreal
Wedding
Show:
2
weeks
contest
=
2,411
entries
• Contest
BoostPost
@
$350
for
desk
app
&
$250
for
mobile
app
-­‐
Results
-­‐
desk:
111,232
Reach/76
Ac)ons/40
Link
Clicks/19
Page
Likes/
18
Post
Likes/4
Comments/2
Shares
-­‐
Results
-­‐
mobile:
88,818
Reach/289
Ac)ons/183
Photo
Clicks/32
Link
Clicks/20
Page
Likes/46
Post
Likes/9
Comments/4
Shares
• Social
Media
Reach:
desk
&
mobile
apps:
200,050
–
BoostPosts
• Ac)ons:
364

15. BizBash Offer #1

16. BizBash Post Results
• Na)onal
BoostPost
Sept.
10
–
Sept.
30,
2014
at
$285.
• Received
93
event
planners
submission
• Reach:
73,
846
• Website
Clicks:
331
or
0.097%
CTR

17. OPTICOM
MARKETING
GROUP
LTD.
115
George
Street,
Suite
709
Oakville,
Ontario
Canada
L6J
0A2
T:
+1
(905)
845-­‐9606
W:
hqp://Op)Com-­‐Marke)ng.com
E:
Success@Op)Com-­‐Marke)ng.com
Thank
you…
…for
giving
Op)Com
the
opportunity
and…
Let’s
Go
Shopping!