1. Smirnoff presents Sensation
RFID Facebook Interactive
interactivity . amplification . measurement
Monday, 12 September 2011

2. Introduction
Smirnoff Sensations - RFID Interactive
Smirnoff used RFID technology at the Smirnoff presents
Sensation event to connect the live activity with the online
world through Facebook.
Through live consumer engagement and interaction,
capturing personal experiences and posting these to
social media in real-time, Smirnoff’s activity was amplified
to millions of people who weren’t at the event.
Guests arrived at the event and completed a simple
registration process to link them to their personal
interactive RFID wristband.
An automatic ‘Check-in’ was Posted to guests Facebook
walls telling their friends they had arrive at Smirnoff
presents Sensation!
interactivity . amplification . measurement
Monday, 12 September 2011

3. Facebook Interactive
Smirnoff Sensations - Facebook Interactive
Smirnoff used RFID technology at the Smirnoff presents
Sensation event to connect the live activity with the online
world through Facebook.
Through live consumer engagement and interaction,
capturing personal experiences and posting these to
social media in real-time, Smirnoff’s activity was amplified
to millions of people who weren’t at the event.
Guests arrived at the event and completed a simple
registration process to link them to their personal
interactive RFID wristband.
An automatic ‘Check-in’ was Posted to guests Facebook
walls telling their friends they had arrive at Smirnoff
presents Sensation!
interactivity . amplification . measurement
Monday, 12 September 2011

4. Amplification
Smirnoff Sensations - RFID Interactive
Smirnoff was able to amplify the Sensation event to over
1.6 million people on Facebook as it happened using
RFID technology.
Guests at the event were given an enhanced experience
and at the same time they became Smirnoff’s advocates
by sharing their experience with their friends.
All the posts were pre-determined by Smirnoff, so we
delivered the messages they wanted and we were able to
drive traffic to their Facebook page using embedded links
in the Posts.
Posting photos is most popular at the event and creates
the greater amplification on-line.
interactivity . amplification . measurement
Monday, 12 September 2011