2. “In times of change learners inherit the
earth; while the learned find themselves
beautifully equipped to deal with a world
that no longer exists.”
Eric Hoffer
3
3. How and when will Cloud change your business?
You don’t know!
4
4. Change is Inevitable, Change is Constant
Containerization
Automation
Globalization
5
Standardization
Markets of One
5. Containerization
In 1956 Malcolm P.
Lean started to ship
truck trailers
6
Core of a highly
automated system for
moving goods from
anywhere, to anywhere
Made shipping cheap,
transforming the shape
of the world economy
8. Automation and IT
Traditional IT Management
Applications & Infrastructure tightly
coupled into vertical stacks, creating
multiple silos
Cloud Management
Abstraction of applications from
infrastructure, with policy-based
coordination & automation
Cloud Infrastructure
Business Agility Suffers
9
Greater Flexibility = Agility
12. Globalization and IT
VMware vCloud
Datacenter Service
VMware vCloud
Datacenter Service
VMware vCloud
Datacenter Service
VMware vCloud
Datacenter Service
Private Cloud
VMware vCloud
Datacenter Service
VPN
13
PowerON Compute
VMware vCloud
Datacenter Service
13. Markets of One
Mass production to
mass customization
14
Customer service and
value are central
Transforms the
supplier-consumer
relationship
14. Markets of One and IT
From Desk-bound…
One Size Fits All
15
…to the Personal Experience
Any Where, Any Time,
On Any Device
15. And the Outcome of All This Is?
Instant gratification for designer
clothing or electronics (*)
Unforeseen opportunities
Unimagined business models
Unexpected market leaders
16
(*) amend as applicable
16. What’s This Got to Do With Cloud?
Elastic, on-demand IT resources
at less cost than ever before
(what will you do with that?)
Economy
17
Agility
Flexibility
Alignment
(IT as a) Service
17. What Some Have Already Done …
Created of a library of virtualized demonstration
environments that can be cloned on demand and
provisioned in minutes.
Developed the world’s first financial services
cloud solution offering cloud-based services
to their customers
Developed a secure on-line game delivery system
to meet demand capacity spikes during development
18
Eric Hoffer (25 July 1902 – 21 May 1983) was an American writer on social and political philosophy. http://en.wikiquote.org/wiki/Eric_Hoffer
Cloud is a transformation Consider other transformations, no one knew the full and broad impact. But they appear self-evident today. So commonplace or obvious that we can’t imagine a world without them.
Situation normal, everything must change
Truck trailers > core of automated transport system > transformed shape of world economy : made distribution cheap
Containers : VM’s and vDC’sCan be moved around, made secure, “contain” what the business needs – compute resourcesThis is what Cloud is all about. SecurityPerformanceContinuity
Machines to optimize work > used in every industry > transformed economic reach of mass marketsAutomation commoditizes technology (tools to do the job become cheaper) ERP digitized work processesTransformation effect:Put products and technology in economic reach of a mass market
Provisioning
Framework of agreements > quality and interchangeability > transforms organizations and innovationAccelerates concept to shelfAccelerates time taken for a “new” product to get to market- Automation made the product cheap, containerization made distribution cheap
Standard components, configured to suit needs, meeting standards setsAlso homogenous systems, no need for replication of functions like DR to build IT silo’s.=====================So what were really talking about here is creating dynamic application execution environments that have been design to meet the needs of common or unique business requirements.This reminds me of the old handyman slogan “no job’s too big, no job’s too small”.Because these containers are virtual software constructs they can expand and contract in accordance with business demand.Speaking of handymen or persons I need to ping mine to make sure we are still on track to complete my honey-do-list before I return from Vegas. lolThis new approach provides organizations with the ability to create multiple virtual data centers – or “fit for purpose” dynamic application execution environments that have been designed for specific workloads based on business requirements.At this conference, as you read VMware sales playbooks, value props, etc. you will keep hearing the term “embed”.What we are talking about is embedding operational management and monitoring into each VDC.For example, when a patch is required for a business process that needs to be HIPPA compliant all of the applications and business processes in that container will be updated without impacting other workloads.That’s a great example of policy based management.
Process of international integrationConnectivity and interdependence of the world's markets and businessesGlobalized trade, outsourcing and supply chains> distances get shorter, things move closer > Transformed opportunity, and competition
vCloud DirectorIT on demandFlexibiltyNew markets, expand opsLocal delivery
A unique product offering for each customer Mass production to mass customizationCustomer service andvalue are centralTransforms the relationship between supplier and consumercustomers perception of valueService is the difference
Even the applications themselves are changing.From complex, large, do everything web apps to…Intuitive, narrowly focused micro-apps optimized for small form factorsBillions / year in training, helpdesk support, and lost productivity…To intuitive, no explanation required, user interactionEstimated 17.7 billion downloads of mobile applications in 2011Scale on demandElasticity
There is no single answerSociety has been changed across all levels, economic, political and cultural, but perhaps the closest illustration is near immediate supply of affordable products from around the world from vendors whose revenue exceeds the GDP of some countries – and that we take this for granted.
The point is – don’t treat Cloud as just an IT change. It is a transformation as fundamental and significant as those shown. The outcome of which can only guessed atElastic, on-demand resources at less cost than beforeContainerization - Ship cheaper – space utilization, changes the economics of IT, move from CAPEX to OPEXAutomation – ensures quality and timelinessStandardization – collaboration, hybrid cloudsGlobalization – IT follows businessMarkets of One – IT as a ServiceEconomyAgilityFlexibility – Innovation - CollaborationAlignment ITaaS
SAP – competitive advantageNYSE – new service, differentiationSEGA – time to market
