Welcome to today’s event, presented by <Cloud Partner Name>, on Cloud Computing, The Changing Physics of IT. My name is <insert name and title> and I will be walking you through today’s presentation. We believe that there is a new category emerging in the marketplace called IT as a service. IT as a service is a transformational way in which businesses are going to consume IT, and it will deliver a completely new cost structure at a much higher value proposition for how IT is delivered, and, in fact, how IT becomes a service to the business. Cloud Computing is one way to achieve IT as a service. In the next hour we will walk through how IT has changed over the past 40 years, the challenges being faced by IT departments, and how <Cloud Partner Name> and Microsoft cloud technologies are positioned to help enable new ways of growing and delivering IT within your business.
(Top Level - Computing has made significant changes over the past 40 years. Today we are witnessing another major shift as the industry embraces Cloud Computing. You should elude to Microsoft’s and your partner company’s part in each of these transformations) MAINFRAME 1970s and 1980s First, let us take a look at the past 40 years and how IT has evolved. In the 1970s and 1980s, IT was a large compute device, the mainframe, in the datacenter with terminals on employees desks to retrieve data from the mainframe During this time, there was no concept of having computing power on an employee’s desk, applications, or even employees using technology at home. The consumers of these machines were large corporations, financial institutions, and healthcare organizations that were required to store large amounts of data. CLIENT/SERVER 1990s When we moved into the 1990s the PC revolution was in full swing. More and more people began to purchase PCs for their home in order to use technology to help with their personal lives As these people began to have PCs in their homes, they wanted to have the same experience at work as they did at home. Businesses also began to feel the increasing costs of buying, supporting, and maintaining these large computers. IT used PCs as a solution to give employees more power to be more productive, have better access to data, and deliver better and more strategic results. The back office changed to support this shift by writing better applications that had a client component on each employee’s PC. This was very much one of the first instances of self service to data WEB 2000s As we approached and passed the year 2000, the Internet was becoming more prevalent in business and at home. More people began to use dial-up access to the Internet through companies like AOL, Netcom, or their local Telco. We even began to see the seeds of high speed internet access moving from business to the homefront Business better adopted the idea of getting increased productivity from users by giving them access to corporate assets while outside of the office. Email, files, internal LOB tools for example. As we moved into 2003-2005 business began using the internet more and more to increase their revenues. Developers began moving away from writing client/server applications to writing applications for the web. Banks began providing online access to account information. Billpay services begun to flourish while online shopping was gaining more and more adoption. The world was moving more towards transacting their lives on the web while business were increasing their productivity and bottom line using the Web TODAY/CLOUD Today, I want to introduce you to a new transformation that is on our doorstep, The Cloud The Cloud is a natural build off the shift to the web, moving more of the tools we use on a day to day basis to someone else to run/support for us. Moving away from worrying about what runs the tools we need, but worrying about building the right tools This shift isn’t 1 or 2 years away, it is now.
(Top Level – IT is facing many challenges today, theses shifts are forcing business to rethink how they operate and grow.) Consumerization of IT The more consumers adopt technology at home, the more they want to use the same technology where they work Businesses are and will need to strategize on how they provide the tools their employees want in order to retain top talent and their competitive advantage By 2014, the ratio of smartphones to PCs will be roughly 1:1. This prediction speaks to the smartphone being many people’s first entry into consuming cloud computing. Diverse and distributed workforce We estimate 84 percent of organizations have a remote or mobile workforce. This brings about a number of challenges businesses need to deal with Consumerization of IT has caused a proliferation of mobile devices and sophisticated computers at home. Employees want and need to have access to business tools through these devices In addition to this, there has been a marked increase in the use of contingent staff, contractors, and outsourcing to help businesses meet the rapidly changing environment without rapid hiring/layoffs. These groups of people are usually not “local” and may be some distance away. With these shifts, businesses are needing to deal with an increased demand of employees, contingent staff, contractors, and outsourcers wanting access to tools, data, and email while remote or away from the office to be productive Infrastructure Utilization Beginning with the Client/Server transformation in the 1990s, business have been expanding their server footprint at a feverish pace. This expansion has also cause the rapid rise in the cost for IT to operate in the form of more servers, cooling, and power With this proliferation of applications, application vendor and IT policies evolved into placing only 1 application on a server stemming from the “double double” rule of capacity planning The end result is that, on average, 85 percent of IT capacity is idle, but still costing companies money to operate that idle capacity Infrastructure cost and Complexity And last, the previous three challenges have added to the complexity and cost of operating an IT Infrastructure Businesses have grown to having too many systems and servers to maintain All this adds up to 70 percent of IT budgets being spent on maintaining inflexible and dedicated datacenter equipment, instead of IT being able to invest in innovation. 01/15/11
(Top Line – Aspirational slide to set the audience frame of mind about what could be possible given an infrastructure that has improved mechanics and economics) Transition out of previous slide – But…..given these challenges, Imagine If………… … You could achieve these benefits…… ( you may choose to only speak to a few of these benefits ) Reduce Costs – ongoing IT operational costs and capital investment costs (servers, IT equipment) reduced, cloud technology is paid incrementally, saving organization money Flexibility - Cloud computing offers much more flexibility than past computing methods. Agility - No longer having to worry about constant server updates and other computing issues, organizations will be free to concentrate on innovation. More Mobility - Employees can access information wherever they are, rather than having to remain at their desks Highly Automated – No longer do IT personnel need to worry about keeping software up to date Easy Implementation : Without the need to purchase hardware, software licenses or implementation services, a company can get its cloud-computing arrangement off the ground in record time — and for a fraction of the cost of an on-premises infrastructure End-User Productivity: Extend productivity to all users …… with and infrastructure that is………. Usage Based – Paying for only what you use, when you need to use it Self-Service – Providing self-service IT infrastructure to business units and departments with a service level agreement (SLA). This forces service-level discussion and removes the burden to procure, provision and manage infrastructure on a per application, ad-hoc basis Scalable and Elastic – Enabling faster delivery of capacity when resource needs change. Efficient – Doing all of the above with less physical space, servers, power, and cooling. Now lets see how this might all be possible……
(Top Line – this is the leadership message for Microsoft’s Cloud solutions portfolio) Cloud Power is……… New – The journey to the cloud isn’t about doing old things in a new way, it is about taking a new approach to business enablement. Cloud Power helps you open doors to doing new things in new ways to address your most pressing challenges. Connect employees around the world in minutes, update thousands of PCs in hours instead of days or weeks, deploy an application in minutes instead of days Comprehensive – Often shifts happen in the industry and business are left to figure out for themselves how to navigate the waters. Cloud Power offers you the most comprehensive set of tools for the cloud transformation, along with the guidance on how to get there. Everything from a scalable and elastic application platform, to a rich and integrated suite of productivity tools, down to an end to end framework for building a self service infrastructure. Built on Your Investments – Over the past 10-15 years business have made significant investments in key infrastructure to help enable growth, productivity, and security. Cloud Power does not negate those benefits, it builds upon them to make the journey easier and more seamless. Examples of these investments are identity infrastructure such as Active Directory, productivity infrastructure such as Exchange, Sharepoint, and Office Communications Server; and core infrastructure such as Hyper-V, System Center, and Windows Server.
(Top Line - Top Cloud concerns from CIOs and ITDMs) While we are very excited to give you Cloud Power, we have heard the concerns about the Cloud from CIOs and IT Decision Makers. Amongst those concerns, we hear 5 the most Is it Secure? <Cloud Partner Name> and Microsoft are committed to security and Cloud Power reflects the commitment. Some examples of steps Microsoft has taken to ensure your data and applications are safe: They Enable Physical & Logical Data Protection – the datacenters that house cloud offerings have state of the art physical security along with logical data protection measures built into the fabric. Datacenters have been tested against rigorous standards to ensure regulartory compliance is met and in many cases exceeded. An example of this is the ISO 27001 Certification that all Microsoft datacenters posses. They Have Leading Security Architects employed in designing and building our datacenters and fabric. Together they have Decades Of Enterprise Experience HOW WILL WE GAIN PRODUCTIVITY We support customer choice You Can Go To An ‘All In’ Model You Can Migrate Specific Apps (i.e. Email) You Can Migrate Specific Users CONTROL <Cloud Partner Name> and Microsoft are committed to Partnering with you Customers Own & Control The Use Of Their Data We DO NOT Data Mine Or Monetize Our Commercial Services Through Advertising Microsoft Has A Long History Of Hosting And Provide Reliability SLAs Legacy Apps MS is committed to Interoperability They Use Your Active Directory Federation They’ve Built Our Cloud Services With Interoperability In Mind We Will Work To Help You Migrate Apps When Necessary
What constitutes Cloud Computing? Infrastructure as a Service (IaaS) is a model for provisioning hardware (compute, storage, networking, etc...) to the end user where management of the underlying fabric is controlled by the provider, but the end user maintains control of the operating system and applications installed within. This system usually includes a metered-by use cost model and allows the end user to expand/contract their use of the infrastructure as needed, usually via self-service portals. Examples include: FastHosts, Go Daddy, Rackspace, Amazon EC2, vCloud Express Services (e.g., BlueLock, Hosting.Com, Melboure IT, Terremark), private clouds deployed/managed by IT as service to business units (internalIT’s end-customers), Azure Service with the VM Role Platform as a Service (PaaS) is a model for delivering complete development platforms as a cloud service. PaaS offerings facilitate development, testing, deployment and on-going maintenance of applications without the cost of buying the underlying infrastructure and software environments. Examples include: Microsoft Azure Platform, Google App Engine, VMforce.com Software as a Service (SaaS) is a model where an application is delivered over the Internet and customers pay on a per-use basis. It is the most common form of cloud computing delivered today. Examples include: Business Productivity Online Suite (now Office 365), Salesforce.com, Hosted Exchange, Salesforce.com
(Top Line – Explain how the components of cloud can be delivered across different premises, while putting our competitors in a box as having incomplete solutions for cloud computing) Now that we have covered the different components that constitute the cloud, lets talk about how a business can consume these offerings, and how our competitors deliver against these consumption models and components of the Cloud.
(Top Line – Is all of the attention and press around the cloud hype?) We have talked about the benefits of cloud computing at length to this point. Over the past year cloud computing has been getting a lot of press and attention from researchers and analysts. IDC forecasts IT Cloud Services to reach 55.5 billion dollars in 2014 representing a compound annual growth rate of 27.4%. Forrester asserts the economics and agility of cloud services are here to stay, not temporary. Gartner predicts over the next 5 years, enterprises will spend 112 billion dollars cumulatively on IT as a Service. These are big assertions and predictions, but is it all hype?
(Top Line – it is not hype, it is real, and here is the proof) We do not think these assertions and predications are hype. There are a number of businesses who have embraced cloud power and are seeing the benefits today. Valorem is a consulting firm and Microsoft partner. In the past 12 months, they have seen a huge increase in interest and adoption of online solutions, especially those from Microsoft. This is helping to drive growth in their business. Based in Mountain View, California, Intuit is a financial software company with major offices in the United States, Canada, and the United Kingdom. By delivering Windows Azure to it’s Intuit Partner Platform, developers now have a best in class platform as a service to build and deliver applications to market. Synteractive is a Washington, D.C.–based strategy and business solution provider with expertise in public sector projects, including the Obama administration’s Recovery.gov . Synteractive needed a technology platform on which to implement its new idea: a social networking application for large public organizations and political campaigns that can quickly scale to millions of users. The company used the Windows Azure cloud computing platform and Microsoft TownHall technology to create its SocialRally social networking software. The main benefit delivered was the ability to pull resources as needed while only paying for what they needed, when they needed it. These are strong examples of real customers achieving real results using Cloud Power.
http://www.microsoft.com/casestudies/Microsoft-Office-Live-Meeting/Godiva-Chocolatier/By-Moving-Email-to-Cloud-Retailer-Saves-250-000-Annually-Gains-Business-Agility/4000008333 Lets dive deeper into how some customers have achieved results using components of Cloud Power, Software, Infrastructure, and Platform as a service. Godiva Chocolatier is one of the world’s best-known names in gourmet chocolate. Godiva makes and sells premium chocolate concoctions, including bonbons, truffles, flavored coffee, cocoa mixes, cookies, ice cream, and liqueurs. Godiva chocolate products are available worldwide at its more than 400 boutique stores, in department and specialty stores, through mail order, and from its website.
(Top Line – land business issue Godiva was facing) BUSINESS SITUATION Until 2008, Godiva was owned by the Campbell Soup Company, which used IBM Lotus Notes for email messaging. In 2008, Campbell sold Godiva to Ülker Bisküvi Sanayi, a Turkish food company, which meant that Godiva would need to function as an independent U.S. company. Suddenly, Godiva had to set up its own data center and IT services. To speed and simplify the divestiture, Godiva kept its Lotus Notes email infrastructure and migrated its 1,400 mailboxes from Campbell Soup servers to its own servers, hosted at the same IBM data center. PROBLEM STATEMENT However, Godiva was using an older version of Notes, and users complained about the lack of modern email features, non-intuitive user interface, and the overall lack of familiarity. Most employees used the Microsoft Office Outlook messaging and collaboration client at home and expected the same feature set at work. “It was more difficult for employees to relate to Notes because it wasn’t what they were used to,” says Steve Whitelam, Director of Information Technology, Global Shared Services, at Godiva. “We also wanted an email client that was better integrated with the other Microsoft Office programs, from document preview to editing.” FINANCIAL IMPACT STATEMENT Making matters worse, the company’s messaging software and hosting fees were expensive. Upgrading Notes would have required an additional expense and more work for the busy IT staff. “We needed to do something, because our email software was due to lose support soon,” says Whitelam. “Although we hosted Notes offsite, we spent more time managing the infrastructure than we wanted. Our whole objective is to sell chocolate. Management didn’t want the IT staff focused on utility services such as email.”
(Top Line – Land the solution using Microsoft products) SOLUTION JOURNEY In May 2009, Godiva evaluated its options. It could upgrade to the latest version of Notes desktop and server software, keep Notes servers but migrate to the Office Outlook messaging and collaboration client, or jettison Notes and migrate to Microsoft Exchange Server 2007 and Office Outlook 2007 with cloud services. The last option was the most enticing: cloud-based email—email software hosted in a third-party data center and delivered as a service over the Internet. Because Godiva was keen to streamline its IT workload, cloud-based email was most appealing. “We had outsourced Notes, so we didn’t have a large email staff and didn’t want to build one,” says Mike Strause, Information Technology Architect, Global Shared Services, at Godiva. “Online software made sense economically and strategically. With online software, we could share email infrastructure resources with other customers, which took the pressure off our IT staff to do security updates, keep SLAs [service-level agreements] up to speed, and regularly upgrade software. We could focus on the end-user experience.” SOLUTION EXPLANATION Whitelam and his colleagues evaluated the Microsoft Business Productivity Online Standard Suite, part of Microsoft Online Services, which includes Microsoft Exchange Online email services, Microsoft SharePoint Online collaboration services, Microsoft Office Live Meeting for web conferencing, and Microsoft Office Communications Online for presence and instant messaging. Organizations license the suite for a per-user monthly subscription. Godiva also looked at LotusLive, a cloud-based email service from IBM, and Google Gmail. COMPETITIVE QUOTE “ We dismissed Google early on, because we didn’t think it was enterprise-ready,” Whitelam says. “What swung us to Microsoft Online Services was the consistency across the web and desktop interfaces. Office Outlook and Microsoft Office Outlook Web Access look identical. This was not the case with LotusLive.”
(Top Line – Land the benefits of moving to MS Online Services for Godiva) WEEKEND MIGRATION Godiva brought in Binary Tree, a Microsoft Gold Certified Partner, to help with the migration from Lotus Notes to the Business Productivity Online Standard Suite. “Binary Tree had an offering called the Weekend Express, which promised to migrate all our users in one weekend and eliminate a coexistence period. We liked this approach and felt we could benefit from Binary Tree’s experience.” Godiva licensed 1,300 seats of the Business Productivity Online Standard Suite. The company simply added the new licenses to its Microsoft Enterprise Agreement, a Microsoft Volume Licensing agreement for large organizations that provides simplified, cost-effective licensing for popular Microsoft desktop computer programs. In addition, Godiva migrated 500 employees who used BlackBerry smartphones and the BlackBerry Enterprise Server to Microsoft Online Services, so they could check their email, calendars, and task lists from their phones. Web-Based Email, and Presence Visibility. FAMILIAR USER EXPERIENCE Today, Godiva employees all over the world access email messages from any Internet browser by using Microsoft Exchange Online. They have a wealth of features that they did not have before, the most useful of which are the ability to toggle between email, calendars, contacts, and tasks, and customize the interface. “User response has been overwhelmingly positive,” Strause says. “Our employees are thrilled to have a modern, familiar email program, which makes them more efficient and productive.” Although Godiva had used IBM Lotus Sametime software for instant messaging, the IT staff has found it much easier to add individuals to Microsoft Office Communications Online and to see their availability (the presence feature). The ability to see presence within Microsoft Office documents is especially useful when multiple people are authoring a document. When Godiva rolls out Office Communications Online, which uses Microsoft Office Communicator 2007 as the desktop client, employees will be able to see when colleagues are online so that they can contact them by using a quick instant message. FINANCIAL SAVINGS By migrating its email service to the cloud, Godiva has realized annual savings of U.S.$250,000. It has also gained greater business agility and more cost-effective scalability and high availability. Users are happier and more productive by using a more modern and familiar messaging program. Godiva realized substantial savings by moving to Microsoft Online Services. “As chief technology officer, I’ve been able to provide equal or better email service at a much lower cost, which is a big win for Godiva,” Whitelam says. “We’re looking at a $250,000 annual savings from eliminating Notes maintenance costs and the premium hosted service.” Plus, Godiva now has a predictable cost model and can scale out communications and collaboration services more easily and cost effectively. The Godiva IT staff has also observed that because the Microsoft Online Services user interface is familiar and extremely intuitive, employees are more self-sufficient, which will ultimately lead to fewer support calls. FASTER RESPONSE TO BUSINESS NEEDS Godiva has also gained speed-to-market in rolling out new products and stores, which is a competitive advantage in the luxury-goods market. If, for example, Godiva wants to support the World Cup and open a dozen new boutiques across the host country, it can get to market very quickly, in part because of its ability to turn on email services immediately. In addition to responding to special events, Godiva opens additional kiosks and boutiques during holiday periods, and now the business can ramp up faster to meet seasonal needs. “ Temporary stores and kiosks represent growth opportunities for us, but we need to be able to roll them out and shut them down quickly,” Whitelam says. “It’s nice to sit in meetings with the business stakeholders and say, ‘Yes, I can bring up those outlets as quickly as you want them.’ At the end of the day, it’s about selling more chocolate. Turning on email and similar infrastructure services shouldn’t take a lot of our time. By using Microsoft Online Services, Godiva also “gets out of the upgrade business,” as Strause puts it. “Before, we were stuck using an antiquated version of Notes, because it was too expensive and too much work to upgrade,” he says. “With Microsoft Online Services, the burden is off us to keep apprised of the latest features; Microsoft keeps us up-to-date on the latest versions. The IT staff can be more productive and spend more time on things like strategic planning.” INCREASED USER SATISFACTION Godiva employees are happy, because they are on a messaging platform that is more familiar and modern than what they had been using. “The Microsoft Online Services client is far easier to use than Notes was,” Strause says. “It follows the consistent look and feel of all Microsoft Office programs. Also, because Microsoft provides a 25-gigabyte mailbox for each user, plus archiving services, our employees no longer have to spend time sorting through their emails and deleting old files.” Employees also enjoy prompter IT support. Previously, Godiva employees around the world could only resolve Notes issues during U.S. business hours, because Notes support was handled by a U.S. IBM operation. Now, employees enjoy faster support because the Business Productivity Online Standard Suite provides a self-service portal where employees can take care of basic issues such as password resets themselves. If they do need to place a support call, they can call a Microsoft data center in their region. “ By making what appears to be a low-level change in our data center—changing the way we deliver email—we have saved the business a lot of money during tough economic times and also helped the business to grow,” says Whitelam.
THE FOLLOWING AERLINGUS SLIDES ARE PROVIDED AS OPTIONAL SLIDES. NOT NECESSARY IF THE AERLINGUS VIDEO IS USED INSTEAD. Each year, Aer Lingus flies more than 10 million passengers. For many of those passengers, the first step in booking a flight and purchasing airline tickets starts at the Aer Lingus Web site. While many visitors to the Web site already have a destination in mind and can proceed directly to booking, Aer Lingus recognized that a portion of visitors are potential passengers who are curious first about where Aer Lingus flies. For those potential customers, the airline has a map that highlights all of its routes and destinations. However, the route map was a static map that only showed where Aer Lingus flies—there was no call-to-action to help guide potential passengers from the map to the reservations and booking system. “We saw an opportunity to drive ticket sales and revenue if we could find a solution that would make our route map more interactive and if it were directly connected to our booking system,” explains Ronan Fitzpatrick, Director of Network Distribution at Aer Lingus. Any Web application that it implemented, however, would need to scale up quickly as traffic demanded, such as during the holiday season, and, at the same time, take up minimum bandwidth and computing resources on the airline’s existing infrastructure.
After evaluating other hosting options, including Rackspace, iPlanit decided to build a Web application for Aer Lingus on the Windows Azure platform . Windows Azure is a cloud services operating system that serves as the development, service hosting, and service management environment for the Windows Azure platform. Windows Azure provides developers with on-demand compute and storage to host, scale, and manage Web applications through Microsoft data centers.
A team at iPlanit, including one project manager, one developer, and one designer, developed Dynamic Route Maps ( www.dynamicroutemaps.com ), which extends the static route map by including an interactive pop-up menu for each route line that gives customers the ability to book an airline ticket directly from the map (Figure 1). “By using Windows Azure, we’re able to take the concept of a route map and add a call-to-action that improves the customer’s experience and drives revenue for Aer Lingus,” says Chad Gilmer, Cofounder and Chief Executive Officer at iPlanit. The solution includes routes for Aer Lingus and its codeshare airlines. iPlanit started the development phase in November 2009 and quickly completed Dynamic Route Maps for Aer Lingus by January 2010.
To start, iPlanit took its existing route-map system and, using the same business logic it had developed in PHP, ported the code to the Microsoft .NET Framework 3.5 and Windows Azure. The team then moved its on-premises relational database from MySQL to Microsoft SQL Azure . “SQL Azure provides us with a highly available, scalable relational database that is easy to provision—perfect for our growing company with limited personnel resources,” says Gilmer. iPlanit uses Blob Storage containers in Windows Azure to store the 20,000 image tiles that the Dynamic Route Maps application uses, helping to reduce the bandwidth rather than storing them on an on-premises server. To deliver the tiles, which requires significant bandwidth in a traditional infrastructure, iPlanit takes advantage of the Windows Azure Content Delivery Network through the Windows Azure developer portal. The Windows Azure Content Delivery Network caches the blob containers at strategically placed global locations to provide the maximum bandwidth for delivering the tiles to site visitors. In addition, iPlanit redesigned the user interface using Microsoft Expression Blend design software. The company also migrated the previous application from Microsoft Silverlight browser plug-in to Silverlight 3, which provided enhancements for the route map, such as smoother curves in the destination lines. With the initial success of Dynamic Route Maps, iPlanit has plans to continue to extend functionality in the future. For example, iPlanit plans to integrate Bing Maps for Enterprise into the application to deliver detailed zoom levels and to help provide passengers with additional information about their destination, such as a map of nearby car rental agencies, hotels, and other attractions—giving customers a full travel-package experience.
(Top Line – Recap the benefits Aer Lingus realized through use adoption of Windows Azure) Cost-effective Scalability With Windows Azure, Aer Lingus does not need to procure, host, and manage its own physical servers to run Dynamic Route Maps on its Web site. The airline has eliminated the need for capital costs associated with building additional infrastructure and instead takes advantage of the pay-as-you-go model with Windows Azure—only paying for the computing power and storage that it uses. Not only does Aer Lingus have a cost-effective model to rely on, but it has peace of mind that, even during peak periods, it can scale to handle the traffic. “We are delighted with the cloud computing model offered by Microsoft and Windows Azure,” explains Fitzpatrick. “We can dynamically scale for success without worrying about the availability of computing resources.” Improved Service Offerings for Customers By using the Windows Azure platform and Dynamic Route Maps, Aer Lingus improved the exceptional customer service that it already offers its passengers. Instead of static route information, visitors to the Aer Lingus Web site get a full-featured, dynamic experience that takes them directly to the booking process from the route map. Customers can explore destinations, find inspiration for vacations, and book their airline tickets in the same interactive Web application—helping streamline the booking process. At the same time, Aer Lingus ensures easy and direct capture of customers’ orders. The two companies will continue to deliver future enhancements for customers. “We are delighted to be partnering together on continuous enhancements that will provide greater functionality and usability for Aer Lingus customers. Now that the map is live, we are already working hard to deliver some fantastic new features,” says Fitzpatrick. Reduced Bandwidth Minimizing bandwidth was a top priority for Aer Lingus when the airline first started exploring a new route-map solution for its Web site. It wanted to ensure that it could serve Web site traffic from across the globe, without requiring additional, expensive bandwidth or struggling with poor Web site performance. “With the Windows Azure Content Delivery Network, we can avoid that latency by using data centers here in Dublin that feed through Windows Azure to the nearest location to the user,” explains Gilmer. “Because of the multiple data centers that we can take advantage of with Windows Azure, we have global reach and bandwidth isn’t a concern at all.” Increased Opportunities with a Trustworthy Solution iPlanit was confident in its abilities to deliver a creative, interactive, viable Web application that would exceed Aer Lingus’s expectations. By using Windows Azure, with hosting provided by Microsoft, iPlanit has the enterprise-class service it needs and the added confidence to take on new opportunities. “We’ve identified a gap in the market and have the answer with Dynamic Route Maps,” says Gilmer. “Knowing that a company as reliable and trustworthy as Microsoft is on the other end of the solution means that, even as a growing company, we can take Dynamic Route Maps to other, large commercial airlines with confidence.”
CH2M HILL, based in Englewood, Colorado, provides full-service engineering, consulting, construction, and operations management services around the world.
CH2M HILL was an early user of server virtualization technology to curb server proliferation and provide more agile IT services. It deployed Microsoft Virtual Server in 2004, and then switched to VMware ESX in 2005 as its applications grew larger. BUSINESS SITUATION CH2M HILL wanted to push forward with virtualizing more of its physical servers, especially in field offices. It was cost-prohibitive with VMware. Yet, by the end of 2007, CH2M HILL still had about 150 physical servers in Englewood and 1,000 physical servers in field offices. When the global economy plummeted in late 2007, CH2M HILL decided that it needed a more cost-effective virtualization solution. FINANCIAL IMPACT STATEMENT “ VMware licensing costs were too high, but even more expensive was staffing costs: we couldn’t afford to have VMware specialists in all our regional offices to manage that software.” --Greg Barton, Senior Analyst.
(Top Line - CH2M HILL upgraded to Windows Server 2008 R2, with Hyper-V. It migrated existing VMs, deployed Hyper-V to the field. Uses System Center to centrally manage and provide self-service.) SOLUTION STATEMENT CH2M HILL decided to create a Hyper-V proof of concept. A Microsoft-Dell team helped it set up a two-node Hyper-V cluster running Windows Server 2008 R2 with shared storage for implementing failover clustering and live migration. They tied the cluster to Microsoft System Center Operations Manager 2007 R2 to generate hardware-level and application-level alerts on both physical and virtual servers. They used the Microsoft Assessment and Planning Toolkit to evaluate the infrastructure to ensure a successful migration. CH2M HILL eagerly moved forward with a production deployment of Hyper-V and the migration of virtual machines to its Hyper-V cluster, which was enlarged to four host servers—two two-node clusters. It also deployed Microsoft System Center Virtual Machine Manager 2008 R2, to migrate its existing virtual machines to Hyper-V. The company runs a variety of operating systems on the virtual machines, including Windows Server 2008, Windows Server 2008 R2, Windows Server 2003, and Windows 2000 Server. It runs critical applications such as Microsoft Office SharePoint Server 2007, databases running Microsoft SQL Server 2008, Internet Information Services 6.0 and 7.0, and Microsoft Exchange Server 2010. It is in the process of deploying Hyper-V in field offices to pare down the company’s 1,000 physical field servers. The company uses templates included in System Center Virtual Machine Manager to quickly create virtual machines and lets business groups create their own virtual machines as needed and manage them themselves with the self-service portal. The IT staff has also linked System Center Virtual Machine Manager with System Center Operations Manager to take advantage of Performance and Resource Optimization, so that application performance never suffers.
(Top Line – hard benefits for switching to Hyper-V and Microsoft Private Cloud) SOFTWARE SAVINGS CH2M HILL estimates that it will save $7,000 in licensing costs over VMware for each two-node cluster, and it is looking to deploy up to 40 clusters over the next three to five years, adding up to a savings of $280,000. Plus, by virtualizing the 600 field servers it expects to save $5,000 a server, a total savings of $3 million. REDUCTION IN SERVER MANAGEMENT WORK In addition to the expected hardware and software savings, CH2M HILL anticipates an estimated 30 percent reduction in server management work by embracing virtualization more broadly. Even though virtual machine administration will be centralized, the field IT staff will be better able to help out with the care of their Hyper-V–based servers because of their familiarity with the Windows operating system. BROAD VIRTUALIZATION DEPLOYMENTS A key benefit of virtualization is the ability to set up cost-effective clusters that back up one another and dynamically move virtual-machine workloads from host to host to avoid hardware-induced application outages. Although CH2M HILL had been able to achieve high availability in its headquarters data center workloads with VMware, it is now able to extend higher availability to its field applications as well. SELF SERVICE Plus, with System Center Self Service Portal, the company can quickly create virtual machines and give business groups the ability to create their own virtual machines.
SLIDE OBJECTIVE: Explain why customers need a partner like <Cloud Partner Name> to help them harness Cloud Power. TALKING POINTS: we can help you find your cloud power to meet the unique demands of your business Focus on the business, not IT Get on-call support from leading IT experts Benefit from the latest best practices in IT
CLOUD COMPUTING THE CHANGING PHYSICS OF IT
INDUSTRY TRANSFORMATION 1970s and 80s | Mainframe 1990s | Client / Server 2000s | Web Today | Cloud
TODAY’S CHALLENGES percent of IT capacity is idle on average percent of IT budgets is spent maintaining IT operations percent of organizations have a remote workforce percent of business devices are expected to be smartphones by 2014 Consumerization of IT 50 Distributed Workforce 84 Infrastructure Utilization 85 Infrastructure Complexity 70
IMAGINE IF… YOU COULD ACHIEVE THESE BENEFITS: WITH AN INFRASTRUCTURE THAT IS: REDUCED COSTS FLEXIBILITY MORE MOBILITY EASY TO IMPLEMENT AGILITY HIGHLY AUTOMATED END USER PRODUCTIVITY REDUCED COSTS FLEXIBILITY MORE MOBILITY EASY TO IMPLEMENT AGILITY HIGHLY AUTOMATED END USER PRODUCTIVITY EFFICIENT SELF SERVICE USAGE BASED SCALABLE AND ELASTIC
CLOUD POWER IS… A NEW APPROACH THE MOST COMPREHENSIVE FOR YOUR ORGANIZATION BUILT ON YOUR INVESTMENTS
IS CLOUD POWER READY FOR YOUR INFRASTRUCTURE? IS IT SECURE? HOW WILL WE GAIN PRODUCTIVITY? WILL I STILL HAVE CONTROL? WILL MY APPLICATIONS STILL WORK? WHAT ABOUT COMPLIANCE?
WHAT CONSTITUTES CLOUD COMPUTING? SOFTWARE AS A SERVICE PLATFORM AS A SERVICE INFRASTRUCTURE AS A SERVICE
CUSTOMER SERVICE PROVIDERS GLOBAL PROVIDERS PUBLIC IT as a SERVICE SALESFORCE.COM SALESFORCE.COM ORACLE ORACLE
BUT WHAT ABOUT THE HYPE? “ Public IT cloud services will grow at over five times the rate of traditional IT products. Worldwide revenue from public IT cloud services exceeded $16 billion in 2009 and is forecast to reach $55.5 billion in 2014, representing a compound annual growth rate of 27.4%. This rapid growth rate is over five times the projected growth for traditional IT products (5%).” IDC, "Worldwide and Regional Public IT Cloud Services 2010-2014 Forecast," Doc.#223549, Jun 2010 “ Although many in IT may not like cloud computing and see it as a threat to their jobs or the overall value of the IT department — get over it . The compelling and differentiated economics and agility cloud services deliver are here to stay . As much as they appear to be a threat, they can be just as powerful an enabler.” Justifying Your Cloud Investment: Test And Development Forrester Research, Inc. August 26, 2010 “ The worldwide market for cloud services was worth $58.6 billion in 2009. By 2014, the market will be worth $148.8 billion.” Over the course of the next five years, enterprises will spend $112 billion cumulatively on software as a service, platform as a service and infrastructure as a service combined.” Daryl Plummer and David Mitchell Smith October 2010 Gartner Symposium Presentation, The Cloud Computing Scenario
IT ISN’T JUST HYPE “ We think online services are the way of the future. Even in the past 12 months I’ve seen huge steps forward in terms of business interest in—and adoption of—online solutions . As the 2010 series of Microsoft products move into the cloud, I think there’s going to be even greater adoption.” Domnick Parretta , Managing Partner, Valorem Consulting “ What’s most exciting about bringing Windows Azure into the Intuit Partner Platform is that developers now have a best-in-class ‘platform as a service’ to both build applications and deliver them to market .” Alex Chriss, Director, Partner Platform, Intuit “ With Windows Azure, scalability, reliability, and security are handled by the platform itself, so developers are free to focus on addressing core customer needs.” Alex Barnett , Group Manager, Developer Relations, Intuit “ For our business, the cloud provides incredible marginal cost. We didn’t have to go out and retain data centers, implement complex architectures, and hire systems administrators. We just pull resources as we need using the scalable, pay-as-you-go model .” Evan Burfield, Chief Executive Officer, Synteractive
THE BENEFITS “ At the end of the day, it’s about selling more chocolate… I sleep better at night knowing that I can deliver whatever the business needs.” Steve Whitelam , Director of Information Technology, Global Shared Services, Godiva Chocolatier WEEKEND MIGRATION INCLUDING 500 SMARTPHONE USERS FAMILIAR AND CONSISTENT USER EXPERIENCE $250,000 ANNUAL SAVINGS FASTER RESPONSE TO BUSINESS NEEDS INCREASED USER SATISFACTION AND PRODUCTIVITY REDUCED COSTS FLEXIBILITY MORE MOBILITY EASY TO IMPLEMENT AGILITY END USER PRODUCTIVITY
AERLINGUS.COM AND IPLANIT: A CASE STUDY aerlingus.com
THE SOLUTION USED EXISTING ROUTE MAP SYSTEM SAME BUSINESS LOGIC DEVELOPED IN PHP
THE BENEFITS INCREASED OPPORTUNITIES WITH A TRUSTWORTHY SOLUTION COST-EFFECTIVE SCALABILITY IMPROVED SERVICE OFFERINGS FOR CUSTOMERS REDUCED BANDWIDTH “ We are delighted with ... Windows Azure. We can dynamically scale for success without worrying about the availability of computing resources. “ Ronan Fitzpatrick , Director of Network Distribution Aer Lingus REDUCED COSTS FLEXIBILITY EASY TO IMPLEMENT AGILITY END USER PRODUCTIVITY
THE BENEFITS “ We can now afford to tackle our 600 field servers. At $5,000 a server, that’s a savings of $3 million over the next three to five years.” Greg Barton , Senior Analyst, Enterprise Systems Group CH2M HILL SELF-SERVICE PORTAL AND PERFORMANCE OPTIMIZATION SOFTWARE SAVINGS OF UP TO $280,000 HARDWARE SAVINGS OF UP TO $3 MILLION 30 PERCENT REDUCTION IN SERVER MANAGEMENT WORK VIRTUALIZATION THROUGHOUT BROADER ORGANIZATION REDUCED COSTS FLEXIBILITY MORE MOBILITY EASY TO IMPLEMENT AGILITY
PARTNER WITH A TRUSTED ADVISOR <ul><ul><li>PARTNER WITH SOMEONE WHO: </li></ul></ul><ul><ul><ul><li>Understands your industry and your business </li></ul></ul></ul><ul><ul><ul><li>Has IT Expertise and Competencies </li></ul></ul></ul><ul><ul><ul><li>Can create the right IT solution for your business </li></ul></ul></ul><ul><ul><ul><li>Lets you focus on what matters most, your business </li></ul></ul></ul>1 2 3 4 A MICROSOFT PARTNER LIKE Rick Ulnick CAN HELP YOU GET STARTED TODAY!