Do You Google? This one hour webinar focuses on how to utilize Google to enhance free marketing efforts for the park and recreation professional. Attendees will learn basic and enhanced strategies of how to be the first ranked search every time a customer is looking for their program, facility or service. Through these basic SEO (Search Engine Optimization) attendees can then include their staff to ensure their page rankings are first. Attendees will also learn how to create a Google business, and at least five other helpful platforms Google offers completely for free. About the Speaker: Frank Carson, CPRS District 12 President & Recreation Services Manager Frank is the Recreation Services Manager for the City of El Cajon Recreation Department. He is the Past President of the California Park & Recreation Society, District 12 (San Diego & Imperial Counties). Frank has worked in park and recreation for over 25 years and 20+ of those years in a supervisory capacity.

1. do
you
google?
Frank
Carson
frankcarson@hotmail.com
1
copyright,
frank
carson
2015

2. google
by
the
numbers
• Over
a
billion
searches
every
day
• 15%
of
the
searches
are
new
• 181
countries
&
146
languages
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frank
carson
2015

3. search
engines
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frank
carson
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4. google
algorithms
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frank
carson
2015

5. google
pagerank
• Trademark
by
Google
• Patent
assigned
to
Stanford
University
• Stanford
sold
its
1.8
million
shares
in
2005
for
$336m
• Also
known
as
Google
Juice
• Basically,
it
is
a
probability
distribuNon
used
to
represent
the
likelihood
that
a
person
randomly
clicking
on
links
will
arrive
at
a
parNcular
page
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carson
2015

6. seo
and
black
hat
operations
• Keyword
stuffing
• Invisible
text
• Doorway
pages
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frank
carson
2015

7. seo
and
white
hat
operations
• Focuses
on
human
audience
• Keywords
• Backlinking
(IBL)
• Linkbuilding
• User
friendly
wriXen
content
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frank
carson
2015

8. google
pagerank
expanded
• First
click
opNmum
• UpdaNng
webpages
• Avoid
staNc
webpages
• Keywords
embedded
in
PDF’s
• Inbound
Links
(IBL)
• Rich
snippets
(labeling
microdata
html
coding)
• Schema.org
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carson
2015

9. google
places
• Formerly
known
as
Google
Local
Business
Center
• Algorithm
o]en
shows
map
• FREE!
• www.google.com/placesforbusiness
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carson
2015

10. google
apps
• AnalyNcs
• Gmail
• Maps
• Images
• Docs
• News
• Translate
• Alerts
• YouTube
• Voice
• Marketplace
• Drive
• Orkut
• Dodgeball
• Jaiku
• Wave
• Buzz
• Google
+
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carson
2015

11. google
search
on
video
• Superbowl
2010
Video
(Parisian
Love)
• www.youtube.com/searchstories
• No
longer
available
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carson
2015

12. contact
information
Frank
Carson,
MS
RecreaNon
Services
Manager
City
of
El
Cajon
200
Civic
Center
Wy
El
Cajon,
CA
92020
(619)
441-­‐1756
fcarson@cityofelcajon.us
LinkedIn:
linkedin.com/pub/frank-­‐carson
Email:
frankcarson@hotmail.com
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carson
2015