A presentation made for my entrepreneurship class at the John Molson School of Business. (COMM 320/ Summer 2014)

1. MOHAMMAD EL-LABBAN
NADA HALAOUI
CARLY HOWARTH
MOHAMED MENOUAR
PAUL NGUYEN
NADINE ZAHRAN

2. WHAT IS HAPPY FITNESS?

3. THE ENTREPRENEURS
Sophie Geoffrion Chloé Rochette&

4. Chloé Rochette
23
Fitness
background
JMSB
Student
Certified
Trainer
Risk taker Motivated
Innovative
Hard-
worker

5. Sophie Geoffrion
Mid 20’s UdeM
Marketing
certificate
Nutritionist
consultant
Different Risk taker
Similar
motivation
Does not
like stability

6. HOW DID IT ALL BEGIN?

7. THE MARKET GAP
Girls18-25
Exercise
Fun
Teamwork
Socializing
Nodiscomfort
Etc…

9. WHERE ARE THEY CURRENTLY?
• Growth Stage of PLC
curve
• More Widely Available to
girls
• Few stable Sponsors

10. WHERE THEY WANT TO BE
• Postively impact peoples life
• No Exact Vision
• Success exceeded expectations
• Success = running a big movement

11. WHERE THEY WANT TO BE
• They are happy but want more
• Stability isn’t satisfying enough
• Want to grow more

12. HOW DOES IT DIFFER?
• Passion vs Operational Effectiveness
• Goal vs Bottom-line
• It’s not Profit Fitness, it is Happy Fitness!