2011-12 NBA Broadcasting Bes

1. February 2012

2. • High-speed internet connection is required to view the clips.
• On the following slide, you’ll find the Table of Contents. Clicking on
any of these links will take you directly to that respective slide.
• Clips will automatically play once you arrive at a new slide. Since they
are streaming, buffering may take a few seconds.
• The clips function on a standard Windows Media Player meaning the
controls are all the same and you have more options (including Zoom)
if you right-click.
• To toggle between slides, use the arrow keys on your keyboard. Or if
you just want to go to the next slide, press ENTER or left-click on your
mouse.
• If you have any questions or issues, please call the Broadcasting Center
for assistance (201-974-6660).

3. TICKETS
• Detroit (FSD): Totally 90’s Night
• Golden State (CSN-BA): Season Tickets with $25 Gift Card
• Milwaukee (FSWI): Guys Night Out
• Orlando Magic (SunSports -O) – Rotating Full Screen Drops
• Sacramento Kings (CSN-CAL) – Black Thursday Promo
SOCIAL MEDIA
• Miami Heat (SunSports-M) – Facebook Ticket Offer
• New Jersey Nets (YES) – Ask the Announcers
• New Orleans Hornets (CST) – Twitter Questions
• Phoenix Suns (FSA) – Suns Facebook Night
PRODUCTION ELEMENTS
• Charlotte Bobcats (SSO-CHA) – Kevin McHale Flashback
• Indiana Pacers (FSI) – Twitter Fans
• Portland Trail Blazers (CSN-POR) – Carl’s Jr. Starting Lineups
• Toronto Raptors (SNET) – Facing the Celtics Open
• Utah Jazz (ROOT) – Enes Kanter Draft Day Recap
COMMUNITY RELATIONS
• Boston Celtics (CSN-NE) – Seats for Soldiers Night
• Miami Heat (SunSports-M) – Live Fit Week
• New York Knicks (MSG) – Knicks Live Fit Week
• Phoenix Suns (FSA) – Josh Childress Kicks & Flicks
REMEMBRANCE
• Cleveland Cavaliers (FSN-O) - Doug Sellars Tribute
3

4. Detroit Pistons (FSD) - Totally 90’s Night
Every Friday night at the Palace is a theme night and FSD does a nice job of
showcasing some fun loving fans to promote their 90's night.

5. Golden State Warriors (CSN-BA) - Season Tickets with $25 Gift Card
Announcer follow-up is a vitally important part of executing a ticket drop and Bob
Fitzgerald does a nice job selling the team during this promotion.

6. Milwaukee Bucks (FSWI) – Guys Night Out
‘Guys Night Out’ is a common and proven successful promotion that Milwaukee makes their
own by offering two tickets to their courtside club and a post-game photo op with the Energee.

7. Orlando Magic (SunSports-O) – Rotating Full Screen Drops
The Magic have debuted a new look for their ticket drops this year and result is impossible
for any viewer to ignore.

8. Sacramento Kings (CSN-CAL) – Black Thursday Promo
The Kings wants the crowd to be rocking for their national TV appearance and ask fans to
help them fill the Pavilion and proudly wear black as they host the Thunder.

9. Miami Heat (SunSports-M) – Facebook Ticket Offer
In an effort to drive both tickets and increase their social media presence, Miami asks fans to ‘Like’
them on Facebook to receive a special online offer to purchase tickets for an upcoming game.

10. New Jersey Nets (YES) – Ask the Announcers
Always a fan favorite, the Nets wish Kris Humphries a happy birthday and promote some
upcoming Hardwood Classics Nights in this edition of ‘Ask the Announcers’.

11. New Orleans Hornets (CST) – Twitter Questions
CST makes good use of a 20 second timeout allowing Gil McGregor to answer a fan's
Twitter question about Kevin Durant

12. Phoenix Suns (FSA) – Phoenix Suns Facebook Night
FSA dresses up their broadcast for the 3rd Annual Facebook Night, putting Tom Leander
and Eddie Johnson on a mock Facebook page during the opening standup.

13. Charlotte Bobcats (SSO-CHA) – Kevin McHale Flashback
A frequent element on the Fox networks this year, Charlotte uses their version of the NBA
Flashback to highlight the playing career of Houston Head Coach Kevin McHale.

14. Indiana Pacers (FSI) – Twitter Fans
A couple of Pacers diehards sludged their way through snow to welcome the team back to Indy
after a road trip. FSI’s Brooke Olzendam deemed them worthy of a special in-game interview.

15. Portland Trail Blazers (CSN-POR) – Carl’s Jr. Starting Lineups
CSN-POR’s lineups this year are a sight to behold. Of particular note are the skylines
embodying the opponent of that night’s home city.

16. Toronto Raptors (SNET) – Facing the Celtics Open
Toronto’s been producing some stellar opens and this one is no exception. Long-time Raptor
Jose Calderon talks us through what it means to come in as a visitor and play the storied Celts.

17. Utah Jazz (ROOT) – Enes Kanter Draft Day Recap
Utah introduces their rookie import from Turkey with a roll-in chronicling NBA Draft day
for Kanter. An informative bio-graphic follows up nicely.

18. Boston Celtics (CSN-NE) – Seats for Soldiers Night
With what is a great initiative practiced in several markets around the league, the Celtics thank
soldiers by asking fans to donate tickets so they can attend a Celtics game free of charge.

19. Miami Heat (SunSports-M) – Live Fit Week
Miami showcases Erik Spoelstra, Udonis Haslem, and Jason Jackson meeting with some
children from a local YMCA to promote NBA Fit Live Healthy Week.

20. New York Knicks (MSG) – Knicks Live Fit Week
New York combines their Garden of Dreams Foundation with NBA Fit Live Healthy Week to host
100 children at their practice facility to teach the benefits of healthy living.

21. Phoenix Suns (FSA) – Josh Childress Kicks & Flicks
Smiles all around as Josh Childress treats local kids to a night at the movies, a pair of shoes, and
some fun and games at Dave & Busters during his fourth annual "Kicks and Flicks" holiday event.

22. Cleveland Cavaliers (FSO) – Doug Sellars Tribute
Fox Sports and the NBA lost a television pioneer in 2011 with the passing of Doug Sellars. As Fox Sports Chairman David
Hill’s eloquent V/O states, "Doug Sellars, gone far too soon, respected and loved by so many, he will be missed by us all.".