Robots wired up to a web experience draw audiences and media buzz. Four teams share breakthrough interactive machines that have integrated facial recognition software, microcontrollers, Kinect hacks, and addictive experience. Learn how they did it and how you can translate these tech developments into experimental marketing success for your brand.
Case Study videos:
SapientNitro - Unilever Share Happy http://www.youtube.com/watch?v=5Kbl8CA6wlg
Real Art - The Santa Claw http://vimeo.com/channels/realart#19397620
Welcome to College MARV: http://vimeo.com/channels/realart#31511542
Speakers: FK Funderburke, Patrice Hall, Justin Bayer, Nathan Martin, Arundi Venkayya Cox