It's Alive: Interactive Machines that Captivate

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Robots wired up to a web experience draw audiences and media buzz. Four teams share breakthrough interactive machines that have integrated facial recognition software, microcontrollers, Kinect hacks, …

Robots wired up to a web experience draw audiences and media buzz. Four teams share breakthrough interactive machines that have integrated facial recognition software, microcontrollers, Kinect hacks, and addictive experience. Learn how they did it and how you can translate these tech developments into experimental marketing success for your brand.

Case Study videos:

SapientNitro - Unilever Share Happy http://www.youtube.com/watch?v=5Kbl8CA6wlg

Real Art - The Santa Claw http://vimeo.com/channels/realart#19397620

Welcome to College MARV: http://vimeo.com/channels/realart#31511542

Speakers: FK Funderburke, Patrice Hall, Justin Bayer, Nathan Martin, Arundi Venkayya Cox

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  • 1. It’s Alive!INTERACTIVE MACHINES THAT CAPTIVATE#SXLIVEBOTS
  • 2. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE#SXLIVEBOTSFK Funderburke, Director, Mobile & Digital ExperiencesSapientNitro@sapientnitroPatrice Hall, Social Marketing DirectorReal Art@patricehallJustin Bayer, Founder/CEOWelcome to College@jjustinbNathan Martin, CEODeeplocal@deeplocal
  • 3. Sapient NitroShare Happy MachineFK FunderburkeDirector, Mobile & Digital Merchandising Strategy © COPYRIGHT 2012 SAPIENTNITRO CORPORATION 3
  • 4. © COPYRIGHT 2012 SAPIENTNITRO CORPORATION 4
  • 5. Unilever | Share Happy MachineStory:Unilever wanted to dramatically change howconsumers interact with their ice cream vendingmachines by incorporating social media, augmentedreality and vending in a manner that consumersfound both entertaining and easy to use. Unileverand Sapient partnered together to design a uniqueuser experience model, visual language, and socialcampaign specifically for their touch screen vendingmachine experience.The Share Happy Interactive Vending Machine wasbeta tested in multiple locations in three countriesfor the Summer of 2010. To date over 10,000smiles have been shared. And there’s more tocome… © COPYRIGHT 2012 SAPIENTNITRO CORPORATION 5
  • 6. © COPYRIGHT 2012 SAPIENTNITRO CORPORATION 6
  • 7. REAL ART@realart @patricehall
  • 8. THE SANTA CLAW
  • 9. THE SANTA CLAW
  • 10. THE SANTA CLAW
  • 11. THE SANTA CLAW
  • 12. DIP-A-DRIP FOR INTEGER AND 7-ELEVEN
  • 13. @welcome2college
  • 14. WELCOME TO COLLEGE Visits MadeSimple & Social
  • 15. MARV Website
  • 16. MARV Tracker @marv_w2c
  • 17. @deeplocal
  • 18. Nike ChalkbotThe Nike Chalkbot allowed people to remotely participatein chalking the roads of the Tour de France.
  • 19. SaatchiLA & Deeplocal NogPongThe Deeplocal NogBot allowed people online to playreal beer pong against the employees of SaatchiLA forcharity.
  • 20. Toyota Prius RollercoasterA custom roller coaster built using Prius partsdemonstrated Toyota technology being used in othercontexts to reclaim lost energy.
  • 21. Toyota PXP Mind-Controlled BikeA concept bike based on design elements taken fromthe Toyota Prius allows riders to shift the bike with theirthoughts.
  • 22. Deeplocal LikebeltThe Likebelt demonstrated how NFC can let usphysically “like” things again.
  • 23. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE#SXLIVEBOTSDiscussion
  • 24. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE#SXLIVEBOTSQuestions?
  • 25. IT’S ALIVE! INTERACTIVE MACHINES THAT CAPTIVATE#SXLIVEBOTSThanks!MEET MARVOutside Beale Street Tavern, tonightPARTY WITH SAPIENTNITRORoial Austin, Sunday 8-10pm