This is the presentation i provided to an audience of 30 sales and marketing executives in pharma. Containing cases of Armstrong , Barcelona stop smoking and more

1. CLOSE YOUR
SOCIAL MEDIA GAP
5 lessons for your quick start
1 Pascal Tack – TippingPoint.be

2. The new citizen
• He lost trust in “experts”
• Believes in his own authority
but = realistic
• Uses his own mental kompass
• Creates his own circles of trust
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3. MEET THE NEW CITIZEN
‘’ I SAY WHAT I HOPE
I DO WHAT I CAN’’
Lesson 1
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4. His usage of social media is a fact
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5. 5

6. His critical mind is fed
Christelijke Mutualiteit learns members how to compare Hospitals
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7. His critical mind is fed
Quality indicators for Hospitals turn transparant
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8. His critical mind is fed
Patients score doctors on-line
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9. Hospitals turn social – “ creating brand preference”
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10. He is informed
His trusted sources of information for medicine
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11. Is this your
Social Media
strategy?
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12. “ SO ME & DIGITAL ”
THE CORNERSTONE OF MODERN
MEDICAL & LIFE SCIENCE
PROGRAMS
LESSON 2
Awareness
Public Relations
Follow-up of treatments
Satisfying The “Self Directed” Patient
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13. Awareness Program “ Dementie”
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14. Obama gathers support for its Health Care program
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17. The I – coach
The Barcelona Team helps you to stop smoking
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19. TECHNOLOGY CAN DO
PLENTY .. BUT WHAT’S
RELEVANT FOR YOU?
START LISTENING
Lesson 3
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20. Start using Google alerts for news and blogs
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21. Follow conversations on Facebook
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22. Facebook Graph search
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23. Facebook Graph search
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24. Follow conversations on twitter - easy to automate via tweetdeck
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26. Create archives via free tools
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27. Look for trends
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28. Check the relevance and size of the problem
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29. Check the relevance and size of the problem
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30. START CONVERSATING
Lesson 4
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31. START CONVERSATING…
BUT FIRST, THINK ABOUT
YOUR STRATEGY
Lesson 5
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32. Start the conversation
• Who’s your target? Create a Content & Touchpoint
• What’s your objective strategy
an example
• Turn into an expert?
• Create customer utility
– Treatment follow-up?
– Identify patients
• Protect your name
– Domain name
– Twitter name
– Facebook name
– Pintrest, You Tube, Flick-r
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33. Raise money with investors?
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34. Create Your own Channel? 2 Belgian Examples
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35. Find the Connected and Early adopters. TNS says : Future Shapers
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36. Growth? Find and conversate / influence via social media
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37. A lesson from FMC
Track your performance .. Number of people following you
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38. But what matters more, the engagement
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39. 27 years of cross channel media experience
- Head of Marketing @ Deutsche Bank
- Member of Management Committee
- Direct Marketing Manager - Citibank
- Co-Owner & Managing Partner @ Famous Advertising / I-Do
- Belgacom, Inbev, Axa, Dela, Mars Pet Foods, Janssen Pharma, Nutricia….
- Winner of Golden Lions at Cannes 2007 / 3th ranked DM agency Worldwide
- Most efficient agency of the year 2008
- Digital & Interactive director McCann Brussels
- Owner of TippingPoint.be - methods via my Linkedin profile
Active on Facebook, Twitter and Linkedin pascal@tippingpoint.be /0494.856125
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