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Digital Tattoo 
Parakum Pathirana 
Principal Consultant – LOLC Technologies/ Vice President – ISACA Sri Lanka Chapter 
MSc, FBCS, CISA, CISM, CGEIT, CISSP, ISO 27001 LA, MCP, CHFI, QCS, ITIL
Disclaimer 
• I’m employed in the #infosec industry, however not 
authorized to speak on behalf of my employer/ 
clients 
• Everything I say can be blamed on the voices in 
your head
My credentials 
• 7+ years in #Infosec field 
• Tutor, consultant/ advisor, 
auditor, head of InfoSec 
• Sectors: financial, leisure, 
manufacturing, advertising, 
gov, insurance, etc. 
• Crazy about #cycling, #infosec, 
#socialmedia 
• Still learning and not an expert 
at anything 
• lk.linkedin.com/pub/parakum-pathirana/ 
2/a52/2a2/
Data ! Data !! Data !!! 
• "There was 5 exabytes of information created between the dawn of 
civilization through 2003…… but that much information is now 
created every 2 days, and the pace is increasing...People aren't 
ready for the technology revolution that's going to happen to 
them....“ 
• "If I look at enough of your messaging and your location, and use 
Artificial Intelligence," Schmidt said, "we can predict where you are 
going to go." 
• "Show us 14 photos of yourself and we can identify who you are. 
You think you don't have 14 photos of yourself on the internet? 
You've got Facebook photos! People will find it's very useful to have 
devices that remember what you want to do, because you 
forgot...But society isn't ready for questions that will be raised as 
result of user-generated content." 
-Eric Schmidt @ the Techonomy confab in 
2010
Why Tattoo
Free to use, agent less, storage system 
My Digital Tattoo
My Life: Seen through Google
Exercise 
• 12 year old school kid 
• Teenager 
• Bank 
• Hotel 
• Government 
• Technology Company 
• Radio Station 
• Fast food company
Sri Lankan Trends
Facebook Graph Search
Dominos Pizza UK
Cricket Sri Lanka
J.P. Morgan
#sochi
The realities 
• We use it professionally and 
personally 
• Inability to control 
• What if we don’t use it 
• We fear what we don’t know? 
• TMI?
….
Q&A

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digital tattoo

  • 1. Digital Tattoo Parakum Pathirana Principal Consultant – LOLC Technologies/ Vice President – ISACA Sri Lanka Chapter MSc, FBCS, CISA, CISM, CGEIT, CISSP, ISO 27001 LA, MCP, CHFI, QCS, ITIL
  • 2. Disclaimer • I’m employed in the #infosec industry, however not authorized to speak on behalf of my employer/ clients • Everything I say can be blamed on the voices in your head
  • 3. My credentials • 7+ years in #Infosec field • Tutor, consultant/ advisor, auditor, head of InfoSec • Sectors: financial, leisure, manufacturing, advertising, gov, insurance, etc. • Crazy about #cycling, #infosec, #socialmedia • Still learning and not an expert at anything • lk.linkedin.com/pub/parakum-pathirana/ 2/a52/2a2/
  • 4. Data ! Data !! Data !!! • "There was 5 exabytes of information created between the dawn of civilization through 2003…… but that much information is now created every 2 days, and the pace is increasing...People aren't ready for the technology revolution that's going to happen to them....“ • "If I look at enough of your messaging and your location, and use Artificial Intelligence," Schmidt said, "we can predict where you are going to go." • "Show us 14 photos of yourself and we can identify who you are. You think you don't have 14 photos of yourself on the internet? You've got Facebook photos! People will find it's very useful to have devices that remember what you want to do, because you forgot...But society isn't ready for questions that will be raised as result of user-generated content." -Eric Schmidt @ the Techonomy confab in 2010
  • 6. Free to use, agent less, storage system 
  • 8. My Life: Seen through Google
  • 9. Exercise • 12 year old school kid • Teenager • Bank • Hotel • Government • Technology Company • Radio Station • Fast food company
  • 16. The realities • We use it professionally and personally • Inability to control • What if we don’t use it • We fear what we don’t know? • TMI?
  • 17. ….
  • 18. Q&A

Editor's Notes

  1. Big data, tattoo, immortality
  2. 10003 GB gigabyte 10004 TB terabyte 10005 PB petabyte 10006 EB exabyte 10007 ZB zettabyte 10008 YB yottabyte
  3. Strikingly beautiful Intriguing Show allegiance Serious mistakes – luckily he can’t see it can be permanent? is public? hard to remove? What happens if google, facebook, twitter, linkedin, cell phones, travel advisor – all what you use every day turned out to be a digital tattoo
  4. http://www.itworld.com/big-data/366825/big-data-metadata-and-traffic-analysis-what-nsa-really-doing SA&amp;apos;s mission has been to intercept communications and break codes ever since it was founded in 1952. James Bamford NSA doesn&amp;apos;t have to bother with deciphering your PGP-protected love notes It&amp;apos;s not just the NSA, though. Big Internet businesses have been using the same techniques to deliver customized Web experiences to you for almost twenty years
  5. From maltego
  6. http://online.wsj.com/article/SB10001424127887324170004578638402779534498.html?mod=e2tw First, this data can only be collected when you are logged in to a Google service. Second, Google gives you options to turn the collection off, or delete archived data. And third, access to all this information is password protected. But once you get past the login screen, the amount of information there is staggering every YouTube video you watched, all the Web pages you visited, calls you made with Google Voice, even a day-by-day history of every location you have looked up on Google Maps And this is based on what is being stored right now, before wearable computers and self-driving cars. As time goes on, our Google Dashboards will tell us more and more about who we are, and who we were.
  7. FB min age: 13 yrs A teenager, or teen, is a young person whose age falls within the range from thirteen through nineteen (13–19)
  8. http://www.npr.org/blogs/alltechconsidered/2013/08/22/214172709/how-a-look-at-your-gmail-reveals-the-power-of-metadata
  9. As at 25th July 2013
  10. http://arstechnica.com/security/2013/08/no-this-isnt-a-scene-from-minority-report-this-trash-can-is-stalking-you/ http://www.fastcompany.com/3015580/the-code-war/london-turns-off-snooping-trash-cans-that-tracked-pedestrians-phones