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Source: http://internetretailing.net/2012/08/childrens-furniture-company-closes-down-in-the-wake-of-googles-penguin-update/
Source: https://twitter.com/rishil/status/225551802903441408Source: https://twitter.com/jane_copland/status/22552879095521...
Source: http://internetretailing.net/2012/10/childrens-furniture-company-relaunches-under-new-ownership/
WHAT AREPEOPLE DOING   NOW?
Panda identifies thin/weak contentand penalises you for publishing it
Source: http://searchengineland.com/google-panda-two-years-later-losers-still-losing-one-real-recovery-149491?utm_source=f...
Image Credit: http://01100111011001010110010101101011.co.uk/2012/06/seo-merchandise/
Penguin penalises you for thin/weakcontent which links to you
Credit to @SEOAware: http://pinterest.com/pin/175570085444092583/
Image Credit: http://01100111011001010110010101101011.co.uk/2012/06/seo-merchandise/
Image Credit: http://01100111011001010110010101101011.co.uk/2012/06/seo-merchandise/
SOME PEOPLE THINK GOOGLE IS SAYING THIS…Credit to @SEOAware: http://pinterest.com/pin/175570085444092583/
…BECAUSE OF STATEMENTS LIKE THIS
SOME PEOPLE THINK GOOGLE IS SAYING THIS…Image Credit: http://seomemes.com/
SIMPLY BECAUSE IT SAYS SO IN THEIR GUIDELINESSource Credit: http://support.google.com/webmasters/bin/answer.py?hl=en&answe...
SOME PEOPLE BELIEVE GOOGLE IS HEADING                               TOWARDS SOCIAL AS A SIGNALSource Credit: http://www.sl...
BECAUSE THIS GUY IS SAYING IT!Source Credit: http://www.youtube.com/watch?v=2jYJV9zHy04Cool To Read: http://www.brafton.co...
SOME PEOPLE BELIEVE GOOGLE ARE ALL ABOUT THE MONEY                        SO LET’S F*CK SEO!Image Credit: http://011001110...
BECAUSE WITH SERPS LIKE THIS WHO COULD BLAME THEM?      PAID                       PAID     RESULTS                    RES...
WHAT HAPPENEDTWO WEEKS  AGO?!?!
More information here: http://www.searchmetrics.com/en/
WHICH BROUGHT OUT THE SEO DETECTIVES
WHAT DID THEY FIND?
OVERDOING                         GUEST POSTS?More information here: http://martinmacdonald.net/interflora-seo-penalty/
LINK NETWORK?More information here: http://www.irishwonder.com/blog/2013/02/22/so-who-got-interflora-penalised/
YEAH, BUT                            ALSO……Other Good Read: http://www.linkresearchtools.com/case-studies/interflora-penal...
ADVERTORIALS
Source Credit: http://www.davidnaylor.co.uk/interflora-what-really-happened.htmlCredit to - @anthonyshapley & Team
WERE THEY RIGHT?
PRETTY MUCH EVEN THIS GUY SAID SO…..Source Credit: https://twitter.com/mattcutts
Source Credit: https://twitter.com/mattcutts
PAID LINKS THATPURPOSEFULLY PASS   PAGERANK
DON’T TAKETHE PISS WITH  GOOGLE!
SO WHAT NOW?
………NEXT UPDATE?
WE’VE HAD THE PANDA UPDATE...
THE PENGUIN UPDATE....
THE PAK HOU UPDATE!
BUT SERIOUSLY....
LET’S THINK LIKE GOOGLE…..
GOOGLE ALREADY TOLD US:- PANDA – SH*T CONTENT- PENGUIN – SH*T LINKS- AGENT RANK – WHO LINKS TO WHO ESSENTIALLY GOOGLE IS T...
STAYING AHEAD OF THE GAME
WELCOMEPAGE METRIC RANK –  2013 & BEYOND
PAGE METRIC RANK: 1) SOCIAL SIGNALS 2) LINK SIGNALS
SOCIAL METRICS:-   FACEBOOK-   TWITTER-   GOOGLE PLUS-   LINKEDIN-   PINTEREST-   STUMBLES
THIS WILL NEVER HAPPEN ON MASHABLE…Source Credit: http://mashable.com/2013/02/23/online-campaign-homeless-ring/
Source Credit: http://mashable.com/2011/09/30/twitter-history-infographic/
Source Credit: http://mashable.com/2012/07/13/nomophobia-infographic/
Source Credit: http://mashable.com/2012/07/13/nomophobia-infographic/Source Credit: http://mashable.com/2012/07/30/how-muc...
HOW DO WE MEASUREHUMAN INTERACTIONS?
HELLO #SOCIALCRAWLYTICSSource: http://socialcrawlytics.com
Original Data from: http://socialcrawlytics.com
Original Data from: http://socialcrawlytics.com
100000                                                                                                                    ...
Client Social Media Metrics                                                  -   Upper Quartiles – 7648 TOTAL SOCIAL SHARE...
Client Social Media Metrics                                                  -   Upper Quartiles – 7648 TOTAL SOCIAL SHARE...
Client Social Media Metrics                                                  THIS ESSENTIALLY                             ...
Client Social Media Metrics                                                        TOTAL = 8,842                          ...
PAGE METRICS:-   AUTHOR-   LINK METRICS    - PAGE RANK    - DOMAIN AUTHORITY    - CITATION & TRUST FLOW    - LINK RELEVANC...
WHO links to you could be more important              than WHERE it’s fromSource Credit: http://www.recommendedusers.com/a...
THE QUALITY OF THE ORIGINAL DOMAIN  - METRICS    - PAGERANK    - DOMAIN AUTHORITY    - CITATION & TRUST FLOW    - LINK REL...
NUMBER OF CITATION LINKS FROM REFERRING                  URL
100                                                 200                                                       400         ...
NUMBER OF CITATION LINKS FROM REFERRING                  URL                  SEOMOZ TOP 100 URL REFERRING UNIQUE DOMAINS ...
NUMBER OF CO-CITATION LINKS
NUMBER OF CO-CITATION LINKS GENERRATED         FROM REFERRING URLSource Credit: http://vysibility.com/dump-the-anchor-text...
HOW DO WE TRACK CO CITATIONS?
TRACKING CO-CITATIONS IDEA 1Source Credit : http://vysibility.com/dump-the-anchor-text-start-focusing-on-co-citations/
TRACKING CO-CITATIONS IDEA 2
THE RESULTS……Source Credit: http://www.slideshare.net/kevgibbo
CREATE A SCALABLE CONTENT STRATEGY TO FOCUS ON                    “QUALITY NOT QUANTITY”Content types include:    •   Info...
7 TIPS & TOOLSTO MAKE YOUR LIFE BETTER
INSPIRATION & IDEATION
Website : http://www.theideaswap.com/Source Credit @chriswinfield
Website : http://bottlenose.com/searchSource Credit @chriswinfield
RESEARCH & COLLABORATION
Source Credit http://www.blueglass.com/blog/agile-marketing-with-google-reader/
Source Credit : http://www.blueglass.com/blog/agile-marketing-with-google-reader/
OUTREACH & ENGAGEMENT
Source Credit : http://seogadget.com/content-strategy-generator-tool-v2-update/
RELATED:SITE.COM
TOPICAL BLOGS
KEY TAKEAWAYS- Links Need To Be Earned Not Just Bought- Work with your target market    - Journalists    - Bloggers    - M...
KEY TAKEAWAYS- Think strategically and look at the  bigger picture
KEY TAKEAWAYS- Client Education  - Value of Campaign  - Bigger Picture
KEY TAKEAWAYSPage Metrics Could Be > Than Domain Metrics
KEY TAKEAWAYSAnalyse:- Human Engagement   - Social Engagement Levels   - Bench Marking Existing Sticky Content- Link Metri...
IMPORTANCE OF AUTHOR RANK & SOCIAL
HIGH QUALITY CONTENT
WORKING TOWARDS A HOLISTIC CAMPAIGN
And keep working oneducating your clients……….
ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013
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ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013

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  • What happened?!?!
  • Believe it or not but quality content existed before the internet
  • Once upon a time there were no such things as search engines and people used to share website though word of mouth because they shared quality and useful content
  • What happened?!?! Shocked Picture
  • Search engines like Google,
  • What happened?!?! Essentially people gamed the system
  • What happened?!?! Essentially people gamed the system
  • What happened?!?! Essentially people gamed the system
  • What We Have Really Got This!
  • What We Have Really Got This!
  • What We Have Really Got This!
  • What happened?!?!
  • What We Have Really Got This!
  • Panda & Penguin Happened Which Mean’t This
  • What We Have Really Got This!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • Kevin Google says so slide
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?! HIGHER CTRs although in SERPs with ORGANIC!!!
  • What happened?!?!
  • What happened?!?!
  • Search Metrics Image
  • What happened?!?!
  • What happened?!?!
  • “Do We Just Build Quality & Content and Wait For The Magic To Happen?”
  • “Do We Just Build Quality & Content and Wait For The Magic To Happen?”
  • What happened?!?!
  • “Do We Just Build Quality & Content and Wait For The Magic To Happen?”
  • “Do We Just Build Quality & Content and Wait For The Magic To Happen?”
  • “Do We Just Build Quality & Content and Wait For The Magic To Happen?”
  • “Do We Just Build Quality & Content and Wait For The Magic To Happen?”
  • “Do We Just Build Quality & Content and Wait For The Magic To Happen?”
  • Addsergey image
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • IMAGES OF SOCIAL STUFF
  • What happened?!?!
  • GET A NEW EXAMPLE!!!!!!!!!!!!!!!!!!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • CHANGE THIS SHIT – TO SOMETHING ELSE – ECONSULTANCY
  • CHANGE THIS SHIT – TO SOMETHING ELSE – ECONSULTANCY
  • What happened?!?!
  • CHANGE THIS SHIT – TO SOMETHING ELSE – ECONSULTANCY
  • My interpretation of the definition, in terms of how this affects SEO, is this: If you have a piece of killer content about wedding rings (A), and a link that says “click here” to a website that sells wedding rings (B), then the website that it is linking to must be about wedding rings (C).It’s pretty straightforward and we are seeing a lot of evidence that Google starting to shift their ranking signals away from anchor text (it’s not dead yet) and more toward the idea of co-citation.
  • What happened?!?!
  • http://searchenginewatch.com/article/2251195/What-is-SEO-Cocitation
  • http://searchenginewatch.com/article/2251195/What-is-SEO-Cocitation
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • What happened?!?!
  • Transcript of "ThinkVis 2013 - Content Outreach & Engagement - 02.03.2013"

    1. 1. Source: http://internetretailing.net/2012/08/childrens-furniture-company-closes-down-in-the-wake-of-googles-penguin-update/
    2. 2. Source: https://twitter.com/rishil/status/225551802903441408Source: https://twitter.com/jane_copland/status/225528790955212800Source: http://www.seobook.com/curious-case-small-business-and-seo
    3. 3. Source: http://internetretailing.net/2012/10/childrens-furniture-company-relaunches-under-new-ownership/
    4. 4. WHAT AREPEOPLE DOING NOW?
    5. 5. Panda identifies thin/weak contentand penalises you for publishing it
    6. 6. Source: http://searchengineland.com/google-panda-two-years-later-losers-still-losing-one-real-recovery-149491?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main
    7. 7. Image Credit: http://01100111011001010110010101101011.co.uk/2012/06/seo-merchandise/
    8. 8. Penguin penalises you for thin/weakcontent which links to you
    9. 9. Credit to @SEOAware: http://pinterest.com/pin/175570085444092583/
    10. 10. Image Credit: http://01100111011001010110010101101011.co.uk/2012/06/seo-merchandise/
    11. 11. Image Credit: http://01100111011001010110010101101011.co.uk/2012/06/seo-merchandise/
    12. 12. SOME PEOPLE THINK GOOGLE IS SAYING THIS…Credit to @SEOAware: http://pinterest.com/pin/175570085444092583/
    13. 13. …BECAUSE OF STATEMENTS LIKE THIS
    14. 14. SOME PEOPLE THINK GOOGLE IS SAYING THIS…Image Credit: http://seomemes.com/
    15. 15. SIMPLY BECAUSE IT SAYS SO IN THEIR GUIDELINESSource Credit: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349
    16. 16. SOME PEOPLE BELIEVE GOOGLE IS HEADING TOWARDS SOCIAL AS A SIGNALSource Credit: http://www.slideshare.net/kevgibboSource Credit: http://www.seobook.com/engagement-marketingSource Credit: http://www.lynetteradio.com/2013/the-new-seo-social-engagement-optimization
    17. 17. BECAUSE THIS GUY IS SAYING IT!Source Credit: http://www.youtube.com/watch?v=2jYJV9zHy04Cool To Read: http://www.brafton.com/news/qa-with-matt-cutts-at-ses-san-francisco-social-reputability-for-seo-traffic-cannibalization-and-the-promise-of-transparency-from-googleCool To Read : http://www.searchenginenews.com/blog/entry/matt-cutts-view-on-the-importance-of-social-signals-in-the-future-the-power#.UStRTDDlFXU
    18. 18. SOME PEOPLE BELIEVE GOOGLE ARE ALL ABOUT THE MONEY SO LET’S F*CK SEO!Image Credit: http://01100111011001010110010101101011.co.uk/2012/04/matt-cutts-masterplan
    19. 19. BECAUSE WITH SERPS LIKE THIS WHO COULD BLAME THEM? PAID PAID RESULTS RESULTS
    20. 20. WHAT HAPPENEDTWO WEEKS AGO?!?!
    21. 21. More information here: http://www.searchmetrics.com/en/
    22. 22. WHICH BROUGHT OUT THE SEO DETECTIVES
    23. 23. WHAT DID THEY FIND?
    24. 24. OVERDOING GUEST POSTS?More information here: http://martinmacdonald.net/interflora-seo-penalty/
    25. 25. LINK NETWORK?More information here: http://www.irishwonder.com/blog/2013/02/22/so-who-got-interflora-penalised/
    26. 26. YEAH, BUT ALSO……Other Good Read: http://www.linkresearchtools.com/case-studies/interflora-penalty/
    27. 27. ADVERTORIALS
    28. 28. Source Credit: http://www.davidnaylor.co.uk/interflora-what-really-happened.htmlCredit to - @anthonyshapley & Team
    29. 29. WERE THEY RIGHT?
    30. 30. PRETTY MUCH EVEN THIS GUY SAID SO…..Source Credit: https://twitter.com/mattcutts
    31. 31. Source Credit: https://twitter.com/mattcutts
    32. 32. PAID LINKS THATPURPOSEFULLY PASS PAGERANK
    33. 33. DON’T TAKETHE PISS WITH GOOGLE!
    34. 34. SO WHAT NOW?
    35. 35. ………NEXT UPDATE?
    36. 36. WE’VE HAD THE PANDA UPDATE...
    37. 37. THE PENGUIN UPDATE....
    38. 38. THE PAK HOU UPDATE!
    39. 39. BUT SERIOUSLY....
    40. 40. LET’S THINK LIKE GOOGLE…..
    41. 41. GOOGLE ALREADY TOLD US:- PANDA – SH*T CONTENT- PENGUIN – SH*T LINKS- AGENT RANK – WHO LINKS TO WHO ESSENTIALLY GOOGLE IS TRYING TO FUTURE PROOF THEIR SEARCH ENGINE FROM SPAMMERS
    42. 42. STAYING AHEAD OF THE GAME
    43. 43. WELCOMEPAGE METRIC RANK – 2013 & BEYOND
    44. 44. PAGE METRIC RANK: 1) SOCIAL SIGNALS 2) LINK SIGNALS
    45. 45. SOCIAL METRICS:- FACEBOOK- TWITTER- GOOGLE PLUS- LINKEDIN- PINTEREST- STUMBLES
    46. 46. THIS WILL NEVER HAPPEN ON MASHABLE…Source Credit: http://mashable.com/2013/02/23/online-campaign-homeless-ring/
    47. 47. Source Credit: http://mashable.com/2011/09/30/twitter-history-infographic/
    48. 48. Source Credit: http://mashable.com/2012/07/13/nomophobia-infographic/
    49. 49. Source Credit: http://mashable.com/2012/07/13/nomophobia-infographic/Source Credit: http://mashable.com/2012/07/30/how-much-would-it-cost-to-be-batman/
    50. 50. HOW DO WE MEASUREHUMAN INTERACTIONS?
    51. 51. HELLO #SOCIALCRAWLYTICSSource: http://socialcrawlytics.com
    52. 52. Original Data from: http://socialcrawlytics.com
    53. 53. Original Data from: http://socialcrawlytics.com
    54. 54. 100000 120000 140000 20000 40000 60000 80000 0 /2011/01/28/text-messaging-comic/ /2013/02/20/wearing-google-glass/ /2010/12/14/new-facebook-profile-hacks/ /2011/09/14/htc-sensation-xe/ /2013/02/11/grammy-gifs-memes/ /2013/02/11/helicopter-crash-top-gear-… /sgs/ /2013/02/11/taylor-swift-gets-death-… /2011/09/30/facebook-too-complicated/ /2013/02/04/unicorn-accessories/ /2011/09/22/facebook-f8-live-video/ /2011/05/29/foursquare-marketing-… /2011/05/20/social-media-resumes/Original Data from: http://socialcrawlytics.com /2011/02/22/facebook-scam-southwest/ /2012/10/03/kitchen-aid-obama-dead-… /2011/09/29/hipmunk-android-app/ /2011/12/01/electronics-spending-… /2012/07/06/internet-human-right/ /2013/01/21/rumor-apple-to-launch-an-… /2011/05/26/google-mobile-payment-… /2010/10/06/new-twitter-background-… /2011/06/22/klout-gate/ /2011/03/04/qr-codes-infographic/ /2010/09/13/future-social-media-… /2010/07/28/social-media-productivity/ /2012/06/05/the-internet-changes-… /2013/01/05/hashtag-word-of-year/ /2011/04/21/facebook-like-button-one/ /2013/01/28/google-government-data/ /2011/01/05/homeless-man-golden-voice/ /2011/09/05/groupon-tuition-deal/ /2011/06/03/mi6-hacks-al-qaeda/ /2009/10/27/social-media-roi/ /2011/07/02/myspace-tom-google/ /2011/02/04/design-facebook-landing-… /2012/02/28/ipad-3-event/ /2011/11/06/justin-bieber-infographic/ /2011/01/10/facebook-places-campaigns/ TOTAL CONTENT SOCIAL SHARES FROM 300 URLS /2011/01/31/google-twitter-egypt-call-… /2011/01/17/banksy-identity-ebay/ /2012/04/13/netflix-unlimited-vacation/ /2011/07/05/ipad-web-traffic/ /2013/02/16/working-from-home/ /2012/10/29/google-crisis-map-… /2010/12/24/more-new-facebook-… /2011/04/01/youtube-marketing-tips/ /2013/01/26/instagram-facebook-id/ /2013/02/18/19-clicks-internet/ /2012/06/05/facebook-engagement/ /2011/09/20/facebook-news-feed-revamp/
    55. 55. Client Social Media Metrics - Upper Quartiles – 7648 TOTAL SOCIAL SHARES - Median Quartiles – 5490 TOTAL SOCIAL SHARES - Lower Quartiles – 4601 TOTAL SOCIAL SHARES - Extreme Anomalies - Best - 130416 TOTAL SOCIAL SHARES - Worst - 3897 TOTAL SOCIAL SHARESOriginal Data from: http://socialcrawlytics.com
    56. 56. Client Social Media Metrics - Upper Quartiles – 7648 TOTAL SOCIAL SHARES - Median Quartiles – 5490 TOTAL SOCIAL SHARES - Lower Quartiles – 4601 TOTAL SOCIAL SHARES - Extreme Anomalies - Best - 130416 TOTAL SOCIAL SHARES - Worst - 3897 TOTAL SOCIAL SHARESOriginal Data from: http://socialcrawlytics.com
    57. 57. Client Social Media Metrics THIS ESSENTIALLY SHOWS YOU HOW TO BENCH MARK YOUR SOCIAL METRIC FIGURES WITH WHATS GOING ONSITEOriginal Data from: http://socialcrawlytics.com
    58. 58. Client Social Media Metrics TOTAL = 8,842 TOTAL = 2275Original Data from: http://socialcrawlytics.com
    59. 59. PAGE METRICS:- AUTHOR- LINK METRICS - PAGE RANK - DOMAIN AUTHORITY - CITATION & TRUST FLOW - LINK RELEVANCE- REFERRING DOMAINS - CITATION LINKS - CO CITATION LINKS
    60. 60. WHO links to you could be more important than WHERE it’s fromSource Credit: http://www.recommendedusers.com/authors-writers/
    61. 61. THE QUALITY OF THE ORIGINAL DOMAIN - METRICS - PAGERANK - DOMAIN AUTHORITY - CITATION & TRUST FLOW - LINK RELEVANCE - IP ADDRESS - EXTERNAL VS INTERNAL LINKS
    62. 62. NUMBER OF CITATION LINKS FROM REFERRING URL
    63. 63. 100 200 400 500 600 700 800 900 300 0http://www.seomoz.org/blog/t…http://www.seomoz.org/blog/f…http://www.seomoz.org/blog/g…http://www.seomoz.org/blog/p…http://www.seomoz.org/blog/g…http://www.seomoz.org/blog/g…http://www.seomoz.org/blog/a…http://www.seomoz.org/blog/ti… http://www.seomoz.org/blog/… http://www.seomoz.org/blog/…http://www.seomoz.org/blog/g…http://www.seomoz.org/blog/d…http://www.seomoz.org/blog/1…http://www.seomoz.org/blog/1…http://www.seomoz.org/blog/7…http://www.seomoz.org/blog/q…http://www.seomoz.org/blog/s…http://www.seomoz.org/blog/g…http://www.seomoz.org/blog/n… URL http://www.seomoz.org/blog/… http://www.seomoz.org/blog/…http://www.seomoz.org/blog/d…http://www.seomoz.org/blog/7…http://www.seomoz.org/blog/a…http://www.seomoz.org/blog/s…http://www.seomoz.org/blog/a…http://www.seomoz.org/blog/s…http://www.seomoz.org/blog/g… http://www.seomoz.org/dp/bl…http://www.seomoz.org/blog/d…http://www.seomoz.org/blog/a…http://www.seomoz.org/blog/t… SEOMOZ REFERRING DOMAINS – TOP 100 BLOG POSTShttp://www.seomoz.org/blog/h… ExtUniqueIPs NUMBER OF CITATION LINKS FROM REFERRING
    64. 64. NUMBER OF CITATION LINKS FROM REFERRING URL SEOMOZ TOP 100 URL REFERRING UNIQUE DOMAINS - Upper Quartiles – 183 UNIQUE REFERRING DOMAINS - Median Quartiles – 93 UNIQUE REFERRING DOMAINS - Lower Quartiles – 60 UNIQUE REFERRING DOMAINS - RANGE - UPPER - 812 - LOWER - 37
    65. 65. NUMBER OF CO-CITATION LINKS
    66. 66. NUMBER OF CO-CITATION LINKS GENERRATED FROM REFERRING URLSource Credit: http://vysibility.com/dump-the-anchor-text-start-focusing-on-co-citations/Further Reading: : http://searchenginewatch.com/article/2251195/What-is-SEO-Cocitation
    67. 67. HOW DO WE TRACK CO CITATIONS?
    68. 68. TRACKING CO-CITATIONS IDEA 1Source Credit : http://vysibility.com/dump-the-anchor-text-start-focusing-on-co-citations/
    69. 69. TRACKING CO-CITATIONS IDEA 2
    70. 70. THE RESULTS……Source Credit: http://www.slideshare.net/kevgibbo
    71. 71. CREATE A SCALABLE CONTENT STRATEGY TO FOCUS ON “QUALITY NOT QUANTITY”Content types include: • Infographics • Infograms • In-Depth Articles/Blog Posts • Videos • Kinetic Typography • Interactive Infographics • HTML5 content • Quizzes • Microsites/Communities • Events
    72. 72. 7 TIPS & TOOLSTO MAKE YOUR LIFE BETTER
    73. 73. INSPIRATION & IDEATION
    74. 74. Website : http://www.theideaswap.com/Source Credit @chriswinfield
    75. 75. Website : http://bottlenose.com/searchSource Credit @chriswinfield
    76. 76. RESEARCH & COLLABORATION
    77. 77. Source Credit http://www.blueglass.com/blog/agile-marketing-with-google-reader/
    78. 78. Source Credit : http://www.blueglass.com/blog/agile-marketing-with-google-reader/
    79. 79. OUTREACH & ENGAGEMENT
    80. 80. Source Credit : http://seogadget.com/content-strategy-generator-tool-v2-update/
    81. 81. RELATED:SITE.COM
    82. 82. TOPICAL BLOGS
    83. 83. KEY TAKEAWAYS- Links Need To Be Earned Not Just Bought- Work with your target market - Journalists - Bloggers - Media Outlets
    84. 84. KEY TAKEAWAYS- Think strategically and look at the bigger picture
    85. 85. KEY TAKEAWAYS- Client Education - Value of Campaign - Bigger Picture
    86. 86. KEY TAKEAWAYSPage Metrics Could Be > Than Domain Metrics
    87. 87. KEY TAKEAWAYSAnalyse:- Human Engagement - Social Engagement Levels - Bench Marking Existing Sticky Content- Link Metrics: - Average Link to a new page - Measure Co-Citations
    88. 88. IMPORTANCE OF AUTHOR RANK & SOCIAL
    89. 89. HIGH QUALITY CONTENT
    90. 90. WORKING TOWARDS A HOLISTIC CAMPAIGN
    91. 91. And keep working oneducating your clients……….
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