Strategy and Collaboration: The Keys to BHL Outreach Success
STRATEGY AND COLLABORATIONThe Keys to BHL Outreach SuccessGrace Costantino2013 BHL Institutional Council MeetingMay 6, 2013 | Woods Hole, Massachusetts
Let’s TalkOUTREACHFACETS OF BHLOUTREACHDiscuss strategy for outreach,demonstrate how you can help with BHLoutreach and why it’s to yourbenefit to do so!Outline for Presentation:• Introduction to the new Communica-tion and Outreach Plan• Benefits of Contributing• How can you help?GOAL FOR PRESENTATION
Goal One: Increase awarenessabout BHL and grow ouraudience.Goal Two: Keep peopleinformed about projectdevelopments, services, andhow to use them.Goal Three: Raise awarenessand foster dialogue aboutbiodiversity topics and corpuspublicationsOUTDATED PLAN, GENERAL GOALS, LITTLE ALIGNMENTSTRATEGIC GOALSBEFOREAFTERCommunication & OutreachPLANFoster DialoguePlan from 2010* Outdated and general...* Outreach is more than social media...* What about overall BHL program goals?* Who is our audience?* Who’s responsible for what?* What’s best practice for locating and developing content?* How do we organize our efforts?* Are we keeping the right metrics, or just random numbers?Promote Advocacy
Communication & OutreachPLANFOR EACH PLATFORM...1) Definition2) Types of Posts or Content3) Schedule4) Responsible Parties5) Guidelines for Choosing Content6) Goals reached and metrics to measure success towards those goalsSTRATEGIESBHL CalendarOrganizational SystemCollaborationsBHL Awareness ProgramCAMPAIGNSSHARK WEEKDARWIN 2012 ELECTION68%TRAFFIC TO BHL
I NEED YOU TO HELP TELL THEBIODIVERSITY HERITAGE STORY!CONTRIBUTEDBLOG POSTSCOLLABORATED ONCAMPAIGNSPRESENTED AT/FACILITATEDCONFERENCE PARTICIPATIONBenefit One: More exposure to yourcontent and programs!Benefit Two: Expose your content aroundpopular topics with large existingaudiences!Benefit Three: Great great publicity forfunders!Benefit Four: Reach new audiences andallows those audiences to help you spreadthe word!BENEFITS OF PARTICIPATION
Social MediaBENEFITSBenefit One: More exposure to yourcontent and programs!ORCHIDSOrchid Flickr Collection4267,8402,21710,9071,5081,265PEOPLE SAW THEFACEBOOK POSTNYBGSI GARDENSMBGFOLLOWERSFOLLOWERSFOLLOWERSLIKESFOLLOWERSHIGHLIGHT EVENTS AT YOUR INSTITUTION
Social MediaBENEFITSBenefit One: More exposure to yourcontent and programs!~1,000VIEWSHIGHLIGHT YOUR RESEARCHERSHarvard BotanyDR. KANCHI GANDHI
Social MediaBENEFITSBenefit One: More exposure to yourcontent and programs!EXPOSE HIDDEN CONTENTTOP FLICKR IMAGES2,6891,0331,7502,170 1,746VIEWSVIEWSVIEWSVIEWS VIEWS
Social MediaBENEFITS145%TRAFFIC TO BHL FROMALL SOCIAL MEDIAPLATFORMSBenefit Two: Expose your content aroundpopular topics with large existingaudiences!Benefit Three: Great great publicity forfunders!BONE WARS!Everyone LOVES dinosaurs!CAMPAIGNSBlog post highlightsCARLI grant andbooks digitized!
Social MediaBENEFITS Benefit Four: Reach new audiences andallows those audiences to help you spreadthe word!USERS DISCOVER BHLVIA SOCIAL MEDIAUSERS PROMOTEBHL FOR US!@Musepods: Just discovered @BioDivLibraryon #Flickr. I think I’m in love.@Kimberly_Gerson: Why do I not knowabout this?! MT @BioDivLibrary: Love our60,000 #free #biodiversity images?
BrainstormingPOSSIBILITIES1) Send me a list of your favoritecontributions to BHL with a little bit of information about why they’reimportant.2) Write a short blog post about oneof your favorite books or your recentscanning efforts3) Take pictures of your scanning work-flow process and send to me fortweets and Facebook posts4) Give a BHL presentation or do aposter at a conference – lots of youare doing this already! Remember toput it on the BHL wiki!5) Put our swag up all throughout yourlibrary (most of you, I’m sure, havealready done this too!)6) Put me in touch with the socialmedia representatives at yourinstitutions7) Add events to the BHL calendar and,where you can, include links torelevant BHL material8) Let me know about big eventshappening at your institution9) Put me in touch with your rare booklibrarians and have them send someinformation about your rare books10) Put me in touch with researchers orlibrarians at your institutions thatuse BHL so we can feature them onour blog.11) Others?HOW CAN YOUCONTRIBUTE?