Success story for automotive service category.

1. Client Need: Increase sales (experienced 5% loss in sales
last year
Solution: Insert (TPM-E-D)
Case Study
Results
Key Analysis:
Reaching the right audience using the mailbox drives sales results!!
Mspark Approach
Target top zip codes and zip splits with consumer
expenditure data and demographics.
Mailed insert to 15,000 surrounding households with
offers such as a free diagnostic check, $49.95 for a 4
wheel alignment and 4 oil changes for $80
Received 13 coupons which resulted in a 3.65% ROI and a
gross revenue of 2.3%!
Most popular coupons were the complete brake job for
$159.95 and the fisherman’s special.
Client was very satisfied with his return on investment and
plans to continue using Mspark.