Oliver Clark 'Finding Real Value – Understanding app marketing costs, channels, and trends' Fiksu
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2. 2.2 M apps in Google Play + Apple App Store
Today’s App Discovery Battleground
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6. Big Opportunity – Big Challenges
• Average user: 40 apps, but regularly uses only 15
(HARVARD BUSINESS REVIEW, MAR 2013)
• 22% of all app downloads are used only once
(LOCALYTICS, APR 2014)
• Fragmentation: a complex ecosystem full of disparate
point products
“Consumers have never been more connected – but it’s never been harder to
connect with them.”
– Tom Daly, Coca-Cola