India - It’s happening, finally!
Rajesh Rao
Founder & CEO, Dhruva Interactive
Chair, Nasscom Gaming Forum
Pocket Gamer Con...
Quick Introduction
Founded India’s first games company in 1997.
17 years on, Dhruva is India’s biggest developer
with 300+...
Market
600 million
Indians
are below
25yrs of age
Gaming
is taking off
everywhere
India is beginning to play…
Gaming is riding the Mobile Revolution…
850mmobile installed base in India
Smartphones: It took 8 years to add 80m (end 20...
We just need to crack payment…..
Challenges:
- India is a cash market. Mobile is almost entirely pre-paid
- Carrier rev sh...
Bollywood games are doing great downloads……
1m downloads in 7 days10m downloads (all platforms)
On avg, hits are doing $10...
Compelling Content that ‘connects’ is key
• All mainstream Indian entertainment (Movies, TV, Music) are
dominated by India...
Developer Ecosystem
Exponential rise in Game developers in India
1 1 2 3 3 3 4 5 7 10
15
20
25
40
100
130
175
0
20
40
60
80
100
120
140
160
18...
• 6 city chapters with quarterly meetups
• A ‘must attend’ conference … 2013 had 1300 attendees
• A very active FB group w...
And an awesome annual conference….
• 1300 attended NGDC 2013
• 50+ speakers
• Workshops, mentoring sessions
• Game Develop...
There’s support for early stage start-ups
Dedicated Incubator for
gaming start-ups
$800k seed fund focused on games,
Targe...
Some Series A, M&A
• GSN Games acquired Bangalore based Bash
Gaming (makers of Bingo Bash) for $160m
• Sequoia (India) inv...
Thank You!
You can reach me at:
rao@dhruva.com
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Rajesh Rao 'When will the sleeping giant awake' Dhruva

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Rajesh Rao 'When will the sleeping giant awake' Dhruva

  1. 1. India - It’s happening, finally! Rajesh Rao Founder & CEO, Dhruva Interactive Chair, Nasscom Gaming Forum Pocket Gamer Connects, Helsinki, 17th June 2014
  2. 2. Quick Introduction Founded India’s first games company in 1997. 17 years on, Dhruva is India’s biggest developer with 300+ people in mobile/social/console Founder of India’s first incubator for games start-ups Chairperson of the Nasscom Gaming Forum, the trade body of the Indian games industry
  3. 3. Market
  4. 4. 600 million Indians are below 25yrs of age
  5. 5. Gaming is taking off
  6. 6. everywhere India is beginning to play…
  7. 7. Gaming is riding the Mobile Revolution… 850mmobile installed base in India Smartphones: It took 8 years to add 80m (end 2013), will add 100m in 2014. High speed data: 3G: 75m now, 300m by 2016 ( many smartphones are on 2.5g) Disruptive 4G launch in 2015 will result in cheaper 3G, the momentum will result in overall data subs reaching 600m by 2016 81% smartphone users play games Dominated by Android, Windows and Apple distant 2nd and 3rd.
  8. 8. We just need to crack payment….. Challenges: - India is a cash market. Mobile is almost entirely pre-paid - Carrier rev shares have been awful (but this is changing) - Low penetration and use of plastic (currently 300m debit, 20m credit cards) Some expected game changers: - Google Play with carrier billing - Reduction of In-app purchase threshold from Rs.55 to Rs.10 or less - Mobile payment systems like IMPS - Massive push by e-com players to promote use of plastic India’s mobile games market, under $100m currently, is way below its potential
  9. 9. Bollywood games are doing great downloads…… 1m downloads in 7 days10m downloads (all platforms) On avg, hits are doing $100k ~ $200k in rev, without F2P kicking in … and international hits are doing well too Top 10 ( downloads) on Google Play and iOS include Candy Crush Saga, Subway Surfers, Temple Run, Dr. Driving FIFA and NFS make more money on mobile than console in India
  10. 10. Compelling Content that ‘connects’ is key • All mainstream Indian entertainment (Movies, TV, Music) are dominated by Indian content. Gaming will not be different. • Semi-urban and rural audiences are taking to mobile content in a big way. ‘Local’ cultural and social context will play a big role. • Games in education has great potential, Indian Govt pushing low cost tables to transform free primary education (Aakash tablet)
  11. 11. Developer Ecosystem
  12. 12. Exponential rise in Game developers in India 1 1 2 3 3 3 4 5 7 10 15 20 25 40 100 130 175 0 20 40 60 80 100 120 140 160 180 200 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Over 100 indie start-ups in the last 2 years
  13. 13. • 6 city chapters with quarterly meetups • A ‘must attend’ conference … 2013 had 1300 attendees • A very active FB group with 5000+ members • Reports and whitepapers on the Indian games industry • Lobby with the government to get the sector the support it needs We now have an active trade body… Mission: To support and nurture the growing ecosystem of Game Developers in India
  14. 14. And an awesome annual conference…. • 1300 attended NGDC 2013 • 50+ speakers • Workshops, mentoring sessions • Game Developer Awards • Indie games showcase Keynotes and Speakers over the years: Yochi Wada, Chairman, Square Enix Paolo Pedercini, Molleindustria Trip Hawkins Glen Schofield, Sledghammer Ed Fries, former head of Microsoft Game Studios Mark Skaggs (creator of Farmville) Ernest Adams, veteran game designer Magnus "Gordon" Gardebäck , Simogo Stéphane D’Astous, ex-GM, Eidos-Montreal NGDC 2014 will be held in Pune, INDIA 13-15 Nov 2014
  15. 15. There’s support for early stage start-ups Dedicated Incubator for gaming start-ups $800k seed fund focused on games, Targeting 6~8 investments in 2014
  16. 16. Some Series A, M&A • GSN Games acquired Bangalore based Bash Gaming (makers of Bingo Bash) for $160m • Sequoia (India) invests $15m Series A in Octro, maker of popular Indian games like Teen Patti (like Poker) and Indian Rummy. They currently have 2m DAUs
  17. 17. Thank You! You can reach me at: rao@dhruva.com

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