SlideShare a Scribd company logo

Social commerce 101

•Download as PPT, PDF•
•
OWJO
OWJO

Presentation given to Ion Conference in Waterfront Hall Belfast , March 2011. This is how we in OWJO see social commerce, what it can do for a business and how to get started. www.owjo.com

1 of 20
What Is Social Commerce ?
 
Upload > Publish > Sell > It’s that easy.
What Does Your Social Media Strategy Look Like?
 
 
 
 
Have A Conversation
Wrap The Consumer In A Positive and Useful Brand Experience
 
 
 
In A Social Connected World.....
 
 
Upload > Publish > Sell > It’s that easy.
Upload > Publish > Sell > It’s that easy.
Upload > Publish > Sell > It’s that easy.
Relevancy x Recommendation x Reputation = ROI

Recommended

Social Media 101 for Small Business
Social Media 101 for Small BusinessSocial Media 101 for Small Business
Social Media 101 for Small BusinessAnoop Aulakh
 
Purposeful Storytelling
Purposeful StorytellingPurposeful Storytelling
Purposeful StorytellingContentware Hub
 
Global Digital Online
Global Digital OnlineGlobal Digital Online
Global Digital OnlineGlobalDigitalOnline
 
Never say no to marketing
Never say no to marketingNever say no to marketing
Never say no to marketingPrashant Singh
 
Content Strategy, User Experience e IT: una unione possibile?
Content Strategy, User Experience e IT: una unione possibile?Content Strategy, User Experience e IT: una unione possibile?
Content Strategy, User Experience e IT: una unione possibile?Contentware Hub
 
PRSA Visual Storytelling
PRSA Visual StorytellingPRSA Visual Storytelling
PRSA Visual StorytellingGini Dietrich
 
What is Go:group?
What is Go:group?What is Go:group?
What is Go:group?Go:group Oy
 
What’s Your Cost Per Impression (Really) Telling You?
What’s Your Cost Per Impression (Really) Telling You?What’s Your Cost Per Impression (Really) Telling You?
What’s Your Cost Per Impression (Really) Telling You?Ensighten
 

Recommended

Social Media 101 for Small Business
Social Media 101 for Small BusinessSocial Media 101 for Small Business
Social Media 101 for Small BusinessAnoop Aulakh
 
Purposeful Storytelling
Purposeful StorytellingPurposeful Storytelling
Purposeful StorytellingContentware Hub
 
Global Digital Online
Global Digital OnlineGlobal Digital Online
Global Digital OnlineGlobalDigitalOnline
 
Never say no to marketing
Never say no to marketingNever say no to marketing
Never say no to marketingPrashant Singh
 
Content Strategy, User Experience e IT: una unione possibile?
Content Strategy, User Experience e IT: una unione possibile?Content Strategy, User Experience e IT: una unione possibile?
Content Strategy, User Experience e IT: una unione possibile?Contentware Hub
 
PRSA Visual Storytelling
PRSA Visual StorytellingPRSA Visual Storytelling
PRSA Visual StorytellingGini Dietrich
 
What is Go:group?
What is Go:group?What is Go:group?
What is Go:group?Go:group Oy
 
What’s Your Cost Per Impression (Really) Telling You?
What’s Your Cost Per Impression (Really) Telling You?What’s Your Cost Per Impression (Really) Telling You?
What’s Your Cost Per Impression (Really) Telling You?Ensighten
 
Bitspiration the end of authority - creating a lovemark in the time of snapchat
Bitspiration the end of authority - creating a lovemark in the time of snapchatBitspiration the end of authority - creating a lovemark in the time of snapchat
Bitspiration the end of authority - creating a lovemark in the time of snapchatWhite Ducky
 
Content Marketing World 2013
Content Marketing World 2013Content Marketing World 2013
Content Marketing World 2013Rob Yoegel
 
How Curation Boosts Your Content Marketing Strategy
How Curation Boosts Your Content Marketing StrategyHow Curation Boosts Your Content Marketing Strategy
How Curation Boosts Your Content Marketing StrategyKapost
 
Oliver Bruegmann - Creative Personal Branding
Oliver Bruegmann - Creative Personal BrandingOliver Bruegmann - Creative Personal Branding
Oliver Bruegmann - Creative Personal BrandingInfluencer Marketing Hub
 
Inbound Word of Mouth Marketing?
Inbound Word of Mouth Marketing?Inbound Word of Mouth Marketing?
Inbound Word of Mouth Marketing?Way Up Digital (formerly Search High)
 
Relm
Relm Relm
Relm quickbrown
 
International Trends in Social Commerce
International Trends in Social CommerceInternational Trends in Social Commerce
International Trends in Social CommerceSyzygy
 
eBay .vs. Amazon
eBay .vs. AmazoneBay .vs. Amazon
eBay .vs. AmazonBCmoney MobileTV
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social MediaPaul Marsden
 
Social commerce the opportunity for brands
Social commerce the opportunity for brandsSocial commerce the opportunity for brands
Social commerce the opportunity for brandsPaul Marsden
 
E Consultancy Social Media Monetisation Case Study
E Consultancy Social Media Monetisation Case StudyE Consultancy Social Media Monetisation Case Study
E Consultancy Social Media Monetisation Case StudyEconsultancy
 
Social Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROISocial Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROIStefanos Karagos
 

More Related Content

What's hot

Bitspiration the end of authority - creating a lovemark in the time of snapchat
Bitspiration the end of authority - creating a lovemark in the time of snapchatBitspiration the end of authority - creating a lovemark in the time of snapchat
Bitspiration the end of authority - creating a lovemark in the time of snapchatWhite Ducky
 
Content Marketing World 2013
Content Marketing World 2013Content Marketing World 2013
Content Marketing World 2013Rob Yoegel
 
How Curation Boosts Your Content Marketing Strategy
How Curation Boosts Your Content Marketing StrategyHow Curation Boosts Your Content Marketing Strategy
How Curation Boosts Your Content Marketing StrategyKapost
 
Oliver Bruegmann - Creative Personal Branding
Oliver Bruegmann - Creative Personal BrandingOliver Bruegmann - Creative Personal Branding
Oliver Bruegmann - Creative Personal BrandingInfluencer Marketing Hub
 

What's hot (6)

Bitspiration the end of authority - creating a lovemark in the time of snapchat
Bitspiration the end of authority - creating a lovemark in the time of snapchatBitspiration the end of authority - creating a lovemark in the time of snapchat
Bitspiration the end of authority - creating a lovemark in the time of snapchat
 
Content Marketing World 2013
Content Marketing World 2013Content Marketing World 2013
Content Marketing World 2013
 
How Curation Boosts Your Content Marketing Strategy
How Curation Boosts Your Content Marketing StrategyHow Curation Boosts Your Content Marketing Strategy
How Curation Boosts Your Content Marketing Strategy
 
Oliver Bruegmann - Creative Personal Branding
Oliver Bruegmann - Creative Personal BrandingOliver Bruegmann - Creative Personal Branding
Oliver Bruegmann - Creative Personal Branding
 
Inbound Word of Mouth Marketing?
Inbound Word of Mouth Marketing?Inbound Word of Mouth Marketing?
Inbound Word of Mouth Marketing?
 
Relm
Relm Relm
Relm
 

Viewers also liked

International Trends in Social Commerce
International Trends in Social CommerceInternational Trends in Social Commerce
International Trends in Social CommerceSyzygy
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social MediaPaul Marsden
 
Social commerce the opportunity for brands
Social commerce the opportunity for brandsSocial commerce the opportunity for brands
Social commerce the opportunity for brandsPaul Marsden
 
E Consultancy Social Media Monetisation Case Study
E Consultancy Social Media Monetisation Case StudyE Consultancy Social Media Monetisation Case Study
E Consultancy Social Media Monetisation Case StudyEconsultancy
 
Social Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROISocial Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROIStefanos Karagos
 

Viewers also liked (6)

International Trends in Social Commerce
International Trends in Social CommerceInternational Trends in Social Commerce
International Trends in Social Commerce
 
eBay .vs. Amazon
eBay .vs. AmazoneBay .vs. Amazon
eBay .vs. Amazon
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social Media
 
Social commerce the opportunity for brands
Social commerce the opportunity for brandsSocial commerce the opportunity for brands
Social commerce the opportunity for brands
 
E Consultancy Social Media Monetisation Case Study
E Consultancy Social Media Monetisation Case StudyE Consultancy Social Media Monetisation Case Study
E Consultancy Social Media Monetisation Case Study
 
Social Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROISocial Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROI
 

Social commerce 101

Editor's Notes

  1. Is this the ultimate KPI?