1. Connecting with your customers are more challenging than ever
Traditional marketing methods are obsolete. New (digital) marketing is not yielding results. Something
new is needed to establish fruitful interactions between businesses and consumers.
Experts (Harvard Business
Review) agree that traditional
marketing methods and
channels are obsolete.
People no longer feel attracted
by the rigid, one-way
communication from companies
to consumers (advertising, PR,
telemarketing, etc.).
On the other hand, new digital marketing is
not yet yielding the desired results
(McKinsey and its report from the interviews
with 200 top companies in Germany).
Companies are investing in social
communication, but they are not getting a
return.
OPINATOR, the Solution
So there is a NEED from both companies and consumers, something new is needed to establish
relevant, fruitful, and balanced interactions between them.
OPINATOR is a cloud based service that can fulfill this need by allowing companies to build profitable
interactions with their existing or potential customers.
WHAT OPINATOR CAN DO FOR YOU:
Maximize Turn Interactions Control
Interactions into Value Interactions

2. HOW WILL OPINATOR DO THIS?
1. Maximize interactions across multiple channels.
Web
Social
SMS Networks
Tablets
Apps QR Code Mail
OPINATOR will maximize the number of interactions between you and your customers. Experts agree
this is key in the new, digital world we live in, as the more interactions you create, the greater the
value you will be able to extract.
In order to achieve that, we made OPINATOR multichannel, so that interactions can be established
across a multitude of channels: social networks, mail, QR codes, SMS, dedicated hardware, etc.
Why will OPINATOR maximize interactions?
MULTIMEDIA
INCENTIVES
It is FUN PLATFORM
It is FAST

3. 2. OPINATOR lets YOU Build and CONTROL the interactions.
With OPINATOR you are able to build and guide dialogues, in order to find the things that are more
relevant to your customers, your weak and strong points, etc.
This capacity also allows you to create vast amounts of positive feedback, as you can proactively guide
conversations with your customers. This will prove to be of immense value for digital marketing.
How does OPINATOR allow you to control interactions?
1. It is Dynamic
- OPINATOR lets you change every element of the communication with your customers in
seconds: qualifiers, messages, thank you screen, pictures, etc.
- This allows you to optimize your interactions without having to invest in changing the
communication materials: the URL link or QR-code, or any access method is the same no
matter how many times you change the content.
- We have customers that change the elements during real-time events, so that
communication is adapted to what the audience is saying.
2. Quantitative and Qualitative
- OPINATOR captures, processes, and presents both quantitative and qualitative data
graphically. This allows a company to be able to measure feedback from different aspects of
the business, to compare entities of analysis (such as different stores, different employees,
etc.), and to extract meaningful and valuable information about customer needs,
requirements, trends, intentions, etc.
3. Two-way
- A striking advantage of OPINATOR over other methods of purely feedback collection, is that
it is bidirectional.
- When someone sends feedback, a two-way connection is opened between your company
and that person. That of course allows you to act immediately (whether automatically or
manually) on feedback and get the most out of every interaction extracting value every
time.
3. Converts interactions into value.
This is the most important aspect. OPINATOR does not just collect feedback, it turns interactions into
value by:
- Increasing sales (both by letting you capture new customers and by selling more to your
current ones).
- Generating online and offline visibility and positive reputation.
- Allowing you to identify new business opportunities.
What are the elements of OPINATOR that are fundamental to achieve this conversion of feedback into
value:
- Real-Time Natural Language Processing
- Integration with Social Networks.
- Its capacity to gather meaninful customer intelligence and data.
Experience OPINATOR:

4. Our experience is that OPINATOR provides you with a permanent, two-way, smart connection, with
your customers (and potential customers).
And this connection can be used for much more than just collecting opinions and saying thank you...
It can be used primarily to capture, delight and retain customers, which all lead to more sales,
OPINATOR can also be used as an application for:
• Quality control.
• Customer knowledge.
• Activity control (franchises, dealers, stores, etc).
• Internal communication (employee satisfaction, suggestions, etc.; store managers-
corporate office communications, etc.).
• External communication (PR, corporate image, etc).
SUMMARY
Maximizes interactions with your customers.
Instant access to consumers’ feedback over multiple channels.
Creates dynamic & relevant dialogues.
Allows you to build and control interactions to extract value from them.
Converts interactions into value.
Increases sales, generates visibility, and creates new opportunities.
Some of our top customers
OpinionSA (Pty) Ltd, distributors of OPINATOR in Africa can be contacted at info@opinionsa.co.za or go to
www.opinionsa.co.za for more contact details.