B2B marketing is an expanding discussion, there are more commentators and online interaction than ever before and it is becoming tough to blast through the noise with top quality content. In this slide deck you will find the major influencers (brands and individuals) that animate the twitter discussion around #b2bmarketing. Don't hesitate to follow these influencers to stay up to date on the latest industry news.

1. www.onalytica.com
Top 50 Influencers
in business-to-business marketing
An exhaustive list of 50 thought leaders, including Media
Outlets, Industry Blogs and Professionals.

2. www.onalytica.com
Summary
Hashtag #B2Bmarketing
3 Months of data
Onalytica PageRank methodology
3
Comprehensive network map

3. www.onalytica.com
Network Map
ClickZ
shellkillebrew
benharper87
MarketingProfs
CMIContent
B2Community
msweezey
toprank
SlideShare
sengineland
SteamFeedcom
socialmedia2day
djgeoffe
ronsela
Demandbase
exploreB2B
Econsultancy
CMO_com
SiegelGale
DerekEdmond
KoMarketing
velocitytweets
dougkessler
HubSpot
leeodden
BrennerMichael
SonjaJefferson
wittlake
insideview
adage
InNetworkInc
JoePulizzi
ChadPollitt
DJThistle TomPick
MarketingB2B
TheCoolestCool
irfanahmad1989
Eloqua
janlgordon
ArtilleryMarket
forrester
GerryMoran
contently
lauraramos
SFerika
siriusdecisions
NetProspex
HeinzMarketing
belindasummers
key
more
influential
less
influential

4. www.onalytica.com
Stacked Up
0 20 40 60 80 100
Lee Odden
HubSpot
Doug Kessler
VelocityTweets
KoMarketing
Derek Edmond
Siegel+Gale
CMO.com
Econsultancy
exploreB2B
Demandbase
Ron Sela
Geoffrey Colon
Social Media Today
SteamFeed
Search Engine Land
SlideShare
TopRankMarketing.com
Mathew Sweezey
Business 2 Community
Content Marketing Institute
Ann Handley
Ben Harper
Michelle Killebrew
ClickZ
PageRank Score [Normalized]

5. www.onalytica.com
Ranks 1-25
1 ClickZ ClickZ 100.00
2 Michelle Killebrew shellkillebrew 90.92
3 Ben Harper benharper87 70.14
4 Ann Handley MarketingProfs 66.56
5 Content Marketing CMIContent 57.91
6 Business 2 Community B2Community 46.96
7 msweezey msweezey 33.03
8 TopRankMarketing.com toprank 29.38
9 SlideShare SlideShare 29.15
10 Search Engine Land sengineland 29.00
11 SteamFeed SteamFeedcom 28.20
12 Social Media Today socialmedia2day 26.59
13 Geoffrey Colon djgeoffe 25.09
14 Ron Sela ronsela 25.09
15 Demandbase Demandbase 24.10
16 exploreB2B exploreB2B 22.84
17 Econsultancy Econsultancy 20.94
18 CMO.com CMO_com 20.16
19 Siegel+Gale SiegelGale 19.59
20 Derek Edmond DerekEdmond 18.63
21 KoMarketing KoMarketing 17.75
22 velocitytweets velocitytweets 17.06
23 dougkessler dougkessler 16.52
24 HubSpot HubSpot 16.12
25 Lee Odden leeodden 15.93
Rank Name Twitter Handle Influence Score

6. www.onalytica.com
Ranks 26-50
26 Michael Brenner BrennerMichael 15.87
27 Sonja Jefferson SonjaJefferson 15.79
28 Eric Wittlake wittlake 15.04
29 InsideView insideview 14.53
30 Ad Age adage 14.37
31 InNetwork Inc. InNetworkInc 14.06
32 Joe Pulizzi JoePulizzi 13.34
33 Chad Pollitt ChadPollitt 12.62
34 DJ Thistle DJThistle 12.36
35 Tom Pick TomPick 12.23
36 B2B Marketing MarketingB2B 11.68
37 Ross Simmonds TheCoolestCool 11.30
38 Irfan Ahmad ツ irfanahmad1989 11.02
39 Eloqua Eloqua 10.84
40 Curatti janlgordon 10.81
41 Douglas Burdett ArtilleryMarket 10.26
42 Forrester Research forrester 10.11
43 Gerry Moran GerryMoran 9.97
44 Contently contently 9.19
45 Laura Ramos lauraramos 8.90
46 Erika Heald SFerika 8.76
47 SiriusDecisions siriusdecisions 8.70
48 NetProspex NetProspex 8.67
49 Matt Heinz HeinzMarketing 8.29
50 Belinda Summers belindasummers 8.08
Rank Name Twitter Handle Influence Score

7. www.onalytica.com
Interested in knowing who
ranks beyond the top 50?
Heidi CohenJeff Bullas
Brands
Individuals
Download Full Top 200
Neal Schaffer
And Many More...

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an influencer program?
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