This presentation by Armando González Palacios, Executive Director of Digital Markets (COFECE, Mexico) was made during the discussion “Media Mergers” held for competition authorities officials on 27 September 2022. More materials on the topic can be found at https://www.oecd.org/competition/latinamerica. This presentation was uploaded with the author’s consent.

1. Session III: Media Mergers
Latin American and Caribbean Competition Forum
Armando C. González Palacios.
Deputy General Director of Digital Markets
September 28th, 2022.

2. “Content and Media Sector” & Digitalization
TICs = Digital Sector
ICT manufacturing
industries
ICT trade industries
ICT services
industries
Telecommunications
and others
Digitization
Digitalization
DIGITAL ECONOMY
Content and media sector
Other sectors
Publishing of books, periodicals, and
other publihshing activities
Motion picture, video and television
programme activities
Sound recording and music publishing
activities
Radio broadcasting
Television broadcasting activities
Television programming activities
Fuente:
OECD (2020). A roadmap toward a common framework for measuring the digital economy.
IMF (2018). Measuring the digital economy.
OECD (2011). OECD Guide to Measuring the Information Society 2011
ONU (2009). International Standard Industrial Classification of All Economic Activities.

3. MUSIC
AND
AUDIO
CONTENT
AUDIOVISUAL
CONTENT
NEWS,
INFORMATION
AND
OTHER
WRITTEN
PRODUCTIONS
Composition
(Lyrics y music)
CONTENT DEVELOPMENT CONTENT PRODUCTION AGGREGATION DISTRIBUTION
Recording of music
Radio broadcasting
Scripts
Movies
Series and others
Sporting event
Video production of
sporting events
Audiovisual
Programming
Channels
Air television
Pay television
(OTT not included)
OTT Video Services
(Content and
programming channel)
Musical Programming
Channels
Live Events
(concerts and theater)
OTT Audio Services
(Content and
programming channels)
User produced
content
Libraries of musical
content
Other audio content
Cinemas
Physical formats
Libraries of
audiovisual content
Editorial team
Printed products
Direct distribution over
the Internet
Newspapers
News Agencies
Other contents Books
ADVERTISER
AUDIENCE
ADVERTISER
AUDIENCE
ADVERTISER
AUDIENCE
Indirect distribution over
the Internet
(social media and other
third party sites)

4. Analysis of mergers in “Content and Media Sector”.
• Market definition – Multisided platforms:
• One market by side.
• CNT-046-2017
• “print media publishing market” and “print media advertising market”.
• “digital media publishing market” and “digital media advertising market”.
• Competitive Assessment:
• Economies of scale and scope, and network externalities are studied when analyzing
barriers to entry and expansion.
• Aspects not expressly covered by Mexican competition law:
• Plurality, diversity, misinformation and disinformation.
• Cross property is analyzed as part of the identification of economic groups.

5. cofece.mx
Un México mejor es competencia de todos