Action Spectrum

Action Spectrumportfolio development across the control, guide, and nurture realms by Jean Russell at Thrivable.net

Action Spectrum Control Guide Nurture by Jean Russell at Thrivable.net

Control Control Closed, simple systems and predictable consequences. Mechanistic. Reductionism works. Short timeframes and quick feedback loops. Most organizations focus attention: place boundaries claim ownership set clear expectations by Jean Russell at Thrivable.net

Examples Control Flip a light switch. Light turns on. Record image and sound with a video camera. Turn key in car, ignites engine. Engine runs. by Jean Russell at Thrivable.net

Process Control Action triggers result, possibly through a series of cascading actions. If the result does not happen, troubleshoot elements of the “closed” and known system. Improvement comes from increased efficiency. by Jean Russell at Thrivable.net

Metrics Control Measurable, Countable Clear relation of input to output Dependable and predictable Zero-Sum Examples: # of parts or products, amount of money, or length of video, rate of production. by Jean Russell at Thrivable.net

Beneﬁts Control Excellence of what is known. Known and clear agent or authority. Predictable outcomes. Easily measurable results. by Jean Russell at Thrivable.net

Risks Control Monoculture Brittle, non-learning Tendency to stay small scale. Effort needed to “control” grows exponentially with linear growth of size and required adaptability. Which, quite often, grinds you to a halt. by Jean Russell at Thrivable.net

Guide Guide Complicated or even complex systems. Interpersonal dynamics. Attribution shared. Most organizations focus attention: incentives and bonuses for employees to cooperate legal agreements by Jean Russell at Thrivable.net

Examples Guide Team designs product. Directing the creation of a video. Creating agreements with suppliers. by Jean Russell at Thrivable.net

Process Guide Action success depends partly on interpersonal dynamics. If the result does not happen, leverage inﬂuence or increase “buy-in” of parties. Effectiveness comes from process improvement and better human dynamics. by Jean Russell at Thrivable.net

Metrics Guide Milestone or goal achieved. May be sortable or rate-able. May be unclear what inputs were necessary to achieve outcome. May be non-zero sum Examples: number of “takes” in shooting ﬁlm, rating of quality in the product, sales numbers. by Jean Russell at Thrivable.net

Beneﬁts GuideShare responsibility and access shared knowledge.Flexible, more resilient than control space.Shared attribution.(sharing attribution with you doesn’t decrease my credit! Non-zero-sum dynamics.)Guessable outcomes (not 100% predictable though).A key issue in service companies, managers often resort toproscribing behavior, then things collapse.When guiding by shared values and principles, the systembecomes self-managing. by Jean Russell at Thrivable.net

Risks GuideDependency on others.Requires interpersonal skills(non-rational environment).Challenging metrics and more complicated feedback loops. by Jean Russell at Thrivable.net

Nurture Nurture Complex adaptive systems. Probability instead of causality. Organic learning. Attribution distributed. Long, if not inﬁnite, timeframes with webbed feedback loops. Warning: power laws live here. Most organizations focus attention: interactions that invite and incentivize encouraging innovation and creativity by Jean Russell at Thrivable.net

Examples Nurture Sharing this presentation with you. Share video through social media. Most advertising. by Jean Russell at Thrivable.net

Process Nurture Same action can produce a wide variety of results. “Plant seeds” and see what grows fruit. Expect most to fail. Iterate. Improvement unpredictable. Iterate and watch for patterns. by Jean Russell at Thrivable.net

Metrics Nurture Sampling of outcomes (full measure unknown). Complex and often multi-layered metrics pointing toward intended outcome but are rarely the outcome itself. Challenging to predict. Wide variations. Examples: eyeball or viewer count within time period, story attributing credit, change or deviation from previous measure. by Jean Russell at Thrivable.net

Potential NurtureBeneﬁtsAgile.Resilient, at times even anti-fragile.Power laws.Large scale collective impact. by Jean Russell at Thrivable.net

Risks NurtureDependency on networks and others beyond inﬂuence.Diffuse authority and difficult attribution.Unpredictable timeframes.Uncertainty. by Jean Russell at Thrivable.net

Action Spectrum Control Guide Nurture by Jean Russell at Thrivable.net

Action PortfolioEvery organization has actionswithin each realm.Set expectations for each areaappropriately.Metrics different for each. by Jean Russell at Thrivable.net

Corporate Example Control makes tshirt in a factory metrics: # of shirts produced/hour Guide designs new tshirt using a creative team metrics: # of hours spent designing, employee turnover, comparitive shirt sales Nurture invites shirt buyers to upload photos of themselves wearing shirt metrics: # of sales, # of views to invitation, # of uploads by Jean Russell at Thrivable.net

Philanthropy ExampleControl feed homeless at a shelter metrics: # of meals servedGuide education program to rehabilitate homeless metrics: # of homeless who graduate within time limit, # of homeless with jobs within time limitNurture campaign to prevent homelessness metrics: # of high risk individuals touched by program, story from at-risk youth attributing program with prevention, change in rate of homelessness (qualiﬁed by other potential factors in rate change) by Jean Russell at Thrivable.net

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Action Spectrum

by Jean Russell

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