1. Apomediation
Medicine 2.0
S

2. Medicine + Web 2.0 =
Medicine 2.0
S Apomediation is the process of guiding consumers to
information and services without being a prerequisite to
obtain that information (Eysenbach, 2008).
S This process take places via “apomediaries” who have
little power to alter or choose the information (Eysenback,
2008).
S Nursing considerations: Advocacy, Teaching, Client-
Centred Care, Ethical Considerations

3. Nursing Considerations Ethics
S The chief ethical concern regarding apomediation is that
incorrect ideas or potentially dangerous practices will
take hold (O’Connor, 2009).
S What does this mean?  There is a potential possibility
that clients will discover information that may not pertain
to their specific case. If the incorrect information is
followed without consulting a medical professional,
consequences (possibly severe) can ensue.

4. What’s Wrong With This
Picture?

5. Answer: There are no
connections between the
clients!

6. What connections are made
with Medicine 2.0 &
Apomediation?
S Client-Doctor
S Client-Nurse
S Client-Client
S Client-Family
S Client-Friend
S Client-Researcher
S Health Care Professional-Health Care Professional

7. Moving Forward
S Nurses must act as apomediaries
S Nurses must take into account all of the ethical
considerations
S Nurses must advocate for the use of apomediation