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142 building your product on the salesforce platform (brandon stauber)


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ProductCamp Boston May 12 2018

Published in: Marketing
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142 building your product on the salesforce platform (brandon stauber)

  1. 1. Building Your Product on the Salesforce Platform: Healthcare Case Studies Brandon Stauber Practice Director, Saxa Solutions
  2. 2. About Saxa Solutions Salesforce Consulting Partner • Offices in Stratham, NH & Boston, MA • Med Device, Life Science & Health Care Provider Clients around the globe • Specialize in integrated Salesforce solutions for Health and Life Sciences
  3. 3. First… Some Context
  4. 4. Can’t We Do Better? Technology is getting better Drugs are getting better Training is getting better Hospitals are getting better Even insurance coverage, well, maybe not insurance… Then why do we still have such dramatic problems with the delivery of health care?
  5. 5. What the #$@&! Disconnects: Delivery & Consumption Treating Illness > Promoting Health (especially populations) Payment Models Are Changing Devices are getting smarter…. And so are consumers!
  6. 6. Here Is The Good News… With Salesforce we have a really good idea on how to deliver engaging experiences with customers and partners
  7. 7. The Way We Deliver Health Care is Changing Outcome Driven over Discrete Clinical Treatment Population Health over Individual Insurance Payments Engagement over Transactions Patient Relationships over Resource Management We have come to expect responsive and engaging experiences Resource Management Model Electronic Medical Records Patient Relationship Management We’re About Here
  8. 8. The Salesforce Clouds In Action Sales, Service, Health and IoT Cloud leading the way
  9. 9. Customer/Patient/Provider Relationship Management Leads & Opportunities • Prospecting & engagement Opportunities • Med Device, Pharma, Research, Service Provision Accounts • Account relationship development & profiles
  10. 10. Extending Standard Salesforce Features Leads & Opportunities • Patients & Patient Services, Rx and Device Delivery Case Management • Adverse Events, Patient Interactions Rx & Device Management Products/Orders • Device Provisioning Communities • Patient Interaction
  11. 11. Salesforce Health Cloud EMR Integration • Baseline EMR Data Model • Clinical Case Management, improved case productivity Patient Access • Enrollment • Activities / Treatments • Referrals Care Plans • Patient Timeline • Care Teams • Households & Stakeholders
  12. 12. Salesforce IoT Cloud Connected Devices • Real-time monitoring • Threshold management • Entitlement delivery
  13. 13. The Result: Precision Health Care Delivery Let’s take a look
  14. 14. Patient Experience Journeys A Complete Patient Picture • Lifestyle • Demographics • Genomic • Relationships • Clinical • Biometrics (real time with IOT) Omni Channel / Device Care Team / Patient Collaboration 1:1, Smart & Everywhere
  15. 15. Extending Salesforce & Health Cloud IOT Integration • Device Data Streams, Deliver & Manage Prescriptions Patient Communities • Telehealth, Patient engagement Mobile Integration • Telehealth, Patient engagement Analytics • Population health Remote monitoring • Monitoring, data collection, data processing, notification, clinical interpretation, intervention, repeat
  16. 16. Want to Learn More? Become a ‘Trailblazer’
  17. 17. Extending Salesforce & Health Cloud Developer Accounts Trailhead • Self guided & gamified learning Salesforce Events • WorldTour • User Groups • Dreamforce – San Fransisco, CA, September 25-28 Reach out to Saxa • We can help
  18. 18. Thank Y u