1. Finding new
Opportunities
A great time to be a Startup

2. Opportunities Are Driven by…

3. Microsoft Is Embracing the Opportunities
We have four components to our strategy:
Windows Security and management productivity
development

5. Windows Reimagined

6. Application Development
One Platform
Today…
► Award-winning Windows Phone
► Broad selection of compelling devices and applications
With Windows 8…
► Touch-first user interface
► Always on, always connected
► Runs Windows 7 apps on Windows 8 x86 Desktop
Today…
► User experience at the heart of development
► Write once, run many: one development environment
With Windows 8…
► Apps are at the center of the Windows 8 experience
► Build Metro-style apps using what you know
► Run Metro-style apps on ARM and x86 Windows 8 devices
► Built-in Windows Store (plus enterprise side-loading))
► Seamless integration/contracts

7. 500M
234M 247M
152M
112M
40M 30M
13M
As of December 2011

8. IDC Windows Forecast Based on Historical Trends
400
300
200
100
0
2009 2010 2011 2012 2013 2014
Consumer Enterprise
All-up Windows Annual Sales Volume Worldwide (based on historical trends) – Consumer/Enterprise (millions)
Source: IDC Worldwide Windows Client Operating Environment 2011–2015 Forecast

9. Opportunities for Startups

10. Addressing the Needs of Startups

11. BizSpark
BizSpark™ is a global program designed to support Startups with resources and provides :

12. BizSpark Plus :
Support your business for selected Startups
Windows Azure : Support : Distribution :
Up to € 45,000 over two Tech support and training Online Marketplace to
years • Azure Days sell your services or
• All the Windows • Office Hours solutions
Azure you need to • Online
run your business for
the first year
• 50% off Windows
Azure retail for the
second year

13. How to Get Started
►
►
►
►
► ►
► ►
► ►
► ►
► ►