Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Game Republic - Yorkshire Building Awesome games for Windows


Published on

Presentation to Game Republic members in Yorkshire, UK discussing the opportunity of building amazing games for Windows 8, Windows Phone 8 and using Cloud based services

Published in: Technology
  • Be the first to comment

Game Republic - Yorkshire Building Awesome games for Windows

  1. 1. Source: 1bn
  2. 2. Source: IDC, March 2012 690m
  3. 3. Source: IDC, March 2012 60m
  4. 4. 100m
  5. 5. Great experience across all hardware
  6. 6.
  7. 7.
  8. 8. Shared Windows CoreWindows 8 and Windows Phone 8 Share Many Components AtThe Operating System Level OS Modules Windows NT Kernel Windows Kernel Windows Kernel
  9. 9. Full WinRT (around Phone-specific additions to Windows 11,000 members) Phone Runtime include • Speech synthesis and recognition New for Subset adopted for Windows • Windows.Phone.PersonalInformation Windows Phone Phone Runtime (around Runtime • LockScreen and LockScreenManager 2,800 members) (around 600 members) • More…
  10. 10. Some Key DifferencesIt’s important to design for the platform differences as well as similarities Screen Size Controls Lifecycle Windows Phone Windows Phone Windows Phone 800x480, 1280x720, 1280x768 Panorama, Pivot, ListPicker Launched from start/apps list. Portrait, Landscape LongListSelector Tombstones apps Windows Windows Windows 1024x768  GridView, ListView, Semantic Resumes existing apps Portrait, Landscape, Snapped Zoom, FlipView No tombstoning
  11. 11. Design a UX that is native for each platform!• One-handed touch most common • One or two-handed touch, mouse• Guaranteed hardware, such as camera • No guarantee of any specific hardware, and accelerometer must check at runtime• Avoid multiple columns of content • Rows and columns of content can• Scroll vertically for more content work well• Very limited room on the app bar • Scroll horizontally for more content• Hardware back button • Significant room on the app bar• No semantic zoom • On-screen back button • Semantic zoom
  12. 12. Ad Supported• Use our ad system• Bring your own• 100% RevenueUse Your Existing Commerce• Existing relationship• SubscriptionsFlexible business models• Free, paid, in-app, trials• 3rd party in-app and advertising support
  13. 13. The Windows StoreA new opportunity for Windows developers 1 2 3 4 5 App is available in Customer the Store Catalog purchases app Enjoy! App is associated to Microsoft Account & Device
  14. 14. Tools for DevelopmentEverything you’ll need for Windows Store apps in one package
  15. 15. Developer LicensingThe key to developing Windows Store apps• On first run of the developer tools, you are asked for your (Microsoft Account) information to acquire a Developer License.• This is used to enable the designers and simulators to run as well as allow the developer to run the apps locally on the device without the apps first being signed by the Windows Store.• The license is valid for 30 days if you do not have a Store subscription, or 90 days if you are a subscriber• The developer tools will automatically renew the license when necessary.• We track license enrollment to ensure this is not being used as a vector for bypassing the Store for distribution of apps.
  16. 16. Phases of an Application Development
  17. 17. Phases of Distribution
  18. 18. Submitting the App
  19. 19. Certification Certification ensures that apps in the Windows Store Microsoft’s approach to are safe, both for the system certification compared to and the users other platformsMicrosoft’s approach to certification compared to other platforms
  20. 20. Published!
  21. 21. Analyzing Performance
  22. 22. In-App PurchaseBuild apps with higher and recurring revenue opportunityExtend reach Upsell Customize Upsell users to purchase paid digital goods andAttract a larger user base services that enhance or Add and modify differentwith free baseline extend the app experience paid options for differentexperience in the app itself user segments
  23. 23. In-App Purchase: sell items in your app
  24. 24. In-App Purchase used for digital content
  25. 25. Options to store and deliver the content The in-app content that the consumer purchases has to be delivered. There are two ways of storing and delivering this content: Embedded in the App Remotely stored Simple to deliver: add it to your Requires accessing remote storage (e.g. up, keep content hidden/locked Azure, web hosting, or developer server) and unlock after item is purchased. More flexible: can modify the content on the fly, add or update very rapidly. Requires internet connection to provision.
  26. 26. Listing Desktop AppsA new way to reach customers Desktop apps are a major part of the Windows ecosystem and Windows enables developers of these apps to reach the Windows 8 audience through the Windows Store. 1 2 3 4 App is available to App passes and be submitted to App is listed to the receives logo the store store The app is not available for purchase, but is visible in the Store and a link provided to the developer’s site for purchase
  27. 27. Visual Studio 2012
  28. 28. Building Windows Store Applications
  29. 29. Blend Works with HTML
  30. 30. HTML5 App Development• Windows 8-style HTML5/JavaScript app development is not supported on Windows Phone 8 • Windows Phone Runtime projections to C#/VB.NET and C++ only• However, Windows Phone 8 includes Internet Explorer 10 • Another shared codebase with Windows 8 • Great support for HTML5 (2 x feature support compared to Windows Phone 7.5) • New JavaScript processing engine (4 x faster than Windows Phone 7.5)• This same browser is at the heart of the WebBrowser control • You can build HTML5-based apps rendered in the WebBrowser against local or web-based content
  31. 31. WP8 Emulator & Win8 Simulator Performance• The emulator is not a reliable way of predicting how a program will perform on a real device • The processor in a Windows PC may be more powerful than the one in the phone• The emulator is for functional testing only• If you have any concerns about performance you should ensure you run your program on a real device• There are profiling tools that you can use to inspect the activity of your programs, both in the device and in the emulator
  32. 32. Build for Cloud
  33. 33. Create Windows Azure Solutions
  34. 34. • Windows Azure Mobile Services makes it incredibly easy to connect a scalable cloud backend to your client and mobile applications.• It allows you to easily store structured data in the cloud that can span both devices and users, integrate it with user authentication, as well as send out updates to clients via push notifications
  35. 35. Games hubMore Xbox LIVE games expected every week –all with achievements and “Try Before You Buy” in the StoreYour closet “out of the box”Built-in Xbox SmartGlass so you can control your Xbox 360 right fromthe phone
  36. 36. Gaming ExperienceThe only device and phone with Xbox built-in, ready to play anywhere.Windows Phone is the only phone with Xbox built-in, giving you easy access to yourentertainment however and wherever you want. Select from a wide range of top titlesand rest easy with the knowledge that you can try any Xbox LIVE game before youbuy it.Enjoy exciting new ways to play such as multiplayer games from phone to PC toconsole.With Xbox SmartGlass, use your device to discover new content and use it as aremote control for your Xbox 360 and of course, customize your personal avatar, trackyour gamer scores and earn achievements.
  37. 37. Kid’s CornerA worry-free way for kids to play.Children love playing with your phone. And they have just asmuch fun with the games as they do changing your phonesettings or sending emails to your boss on your behalf. That’swhy Windows Phone has a Kid’s Corner. This delightfulinnovation makes it possible for kids to access only the apps andfeatures you choose for them. So you can be sure they’re onlyplaying games and not emailing your boss.
  38. 38. World Class Games100+ titles available in the marketplace as of todayAll Xbox games include Try Before You BuyNative code support means stronger 3rd party support
  39. 39. In app purchase + wallet PINOpens up new types of gameplay, such as free-to-playgames with downloadable content for purchase Icon Publisher App Product
  40. 40. Xbox SmartGlass enriches your entertainment experience, makes gaming more competitive and fun, and makes it all easier to discover and share.Xbox experiences available on the device you already own Immersive Discovery & Gaming Gets Entertainment Control Better
  42. 42. 2 nd Screen Experience Entertainment Gaming • Character Bios, Relationships • Secret Screen – Cards, Sports • Backstory, Trivia • Interactive Level Guide • Fantasy Sports, Stats • Real-Time Map • Shopping, Sweepstakes • New Input Methods
  43. 43. Xbox SmartGlass Discovery XBOX SMARTGLASS
  44. 44. SmartGlass Experience• Gesture Navigation: Simple swipe and tap on your Windows Phone to navigate your Xbox 360• Browser Control: Easily and elegantly control your Internet Explorer on Xbox 360 (available on console this holiday)—swipe, scroll, pinch and zoom. All from your Windows Phone• Text-input: Use the virtual keyboard you’re already familiar with on your phone to set up an account, redeem a code, type a website into the browser url bar• Video Guide: The Xbox Video catalog comes ready with an Xbox SmartGlass experience called: Video Guide. Get information on the scene you’re watching, cast and crew, and other related films.• Music Guide: The Xbox Music catalog comes ready with an Xbox SmartGlass experience called: Music Guide. Get information on the track you’re listening to, move it seamlessly from your phone to your Xbox 360, and control the playback.
  45. 45. Cross PlatformWindows Phone with Xbox gives you easy • Xbox services available as an appaccess to your entertainment however and • Can’t play games with Achievementswherever you want • Strong game catalog• Xbox – always better on Windows Phone• Xbox SmartGlass • NA• First party exclusives and cross-screen play • Xbox services available as an app • Can’t play games with Achievements • Strong game catalog
  46. 46.
  47. 47. Windows 8 Games 8 UK Camps and Training Events 8 developer resourceshttp://dev.windowsphone.comWindows Phone 8 developer resources