India Pay TV Market Outlook to 2020 - Increasing Penetration and the Advent of Digitization to Spur Future Growth” provides a comprehensive analysis of Pay TV market in India and covers various aspects such as market size of pay TV, cable TV, DTH and IPTV market. The report also provides market share and revenue of major players operating in pay TV market in India. The future analysis has also been discussed in each of the sub segment of cable TV, DTH and IPTV. The report is useful for Pay TV industry consultants, various media professionals and manufacturers and suppliers of set top boxes, broadcasters and content providers and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

1. INDIA PAY TV MARKET
REPORT - 2020

2. The media and entertainment industry has been
one of the fastest growing sectors in India. Pay
TV industry has been divided into 3 major
segments on the basis of regulated content
provision namely Cable TV, DTH, and IPTV. The
introduction of cable TV in the Indian scenario
bought with it the perks of viewing multiple
channels instead of one single broadcast at a
particular time of the day. It has further been
divided into two segments which include analog
and digital cable TV.

3. The total revenue of Indian pay TV market reached
INR ~billion by the end of FY’2015 from INR
~billion in FY’2010. Cable TV occupies nearly ~%
of the market share of India pay TV market in
terms of number of subscribers. On the other
hand the number of DTH subscribers has been
noted at ~ million in FY’2015. Since the past five
years the Indian DTH Industry has recorded a
rising trend in the number of subscriptions and
the revenues generated. It overcomes the cable
TV disadvantage of low penetration in difficult
terrains

4. It has achieved a CAGR of ~% in terms of revenues.
The major players in the DTH segment as of
FY’2015 were Tata Sky, Airtel, Dish TV,
Videocon D2H, Reliance and Sun TV. Tata Sky is
the market leader and commands ~% of the
market in terms of revenues from Cable
television has been one of the most widely used
modes of television viewing in India. It is a
method of delivering television programs to the
subscribers with the help of radio frequency (RF)
signals. These signals are transmitted via coaxial
cables or fiber optic cables

5. The most significant aspect of television growth
was the passage of the Conditional Access
System Bill (CAS) of 2002, which redefined
television distribution. This initiative by the
government started the switchover to digital
connections pan India. Along with this, the
ARPUs for the cable TV industry have risen from
FY’2010 to FY’2015 achieving a CAGR of ~%. The
rise in ARPU has been a result of more expensive
digital connections being promoted.
The overall cable TV market in terms of revenues
has observed a CAGR of approximately ~%
during FY’2010 to FY’2015.

6. The government has set a goal for complete
digitization of cable TV in India by FY’2016. The
move towards complete digitization is to be
carried out in four phases set by the government.
This participation by the government has led to
an increase in the digital cable TV subscriptions.
With the increasing population and increasing per
capita incomes of the consumers, the demand for
television viewing is bound to increase. It is
estimated that the industry will further grow
acquiring a CAGR of ~% in FY’2016 to FY’2020 in
terms of revenues.

7. DTH or Direct to Home signals are a method of
obtaining television broadcasts by means of
signals from direct broadcast satellites. It was
originally referred to as Direct to Broadcast
Satellite (DBS) technology. It consists of signals
received to an individual dish by every
subscriber.
The numbers of active subscribers have risen from
~million in 2010 to ~million in FY’2015 achieving
a CAGR of ~%. The revenues of the sector have
also grown to INR ~billion in FY’2015 registering
a CAGR of ~%.

8. IPTV or Internet Protocol Television is a form of
television viewing in which television signals are
digitally sent over the telecommunications line. It
is often presented as a bundle of video, audio and
data services. IPTV involves highly secure and
tightly bound closed internet connection
managed by the service providers.
The number of IPTV subscribers in FY’2010 was
estimated to be ~. This figure observed a drastic
decline, reducing to a subscriber base of mere
20,000 by the end of FY’2015. The IPTV market
achieved an overall CAGR of ~% in the years
from FY’2010 to FY’2015.

9. The major market leader in the provision of IPTV
services is Bharti Airtel occupies ~% of the
market in terms of number of subscribers and ~%
of the market in terms of the revenues from the
IPTV industry for FY’ 2015. Other important
players include the state owned undertakings
MTNL and BSNL which cater to a restricted set
of customers.
The IPTV connection has a huge broadband speed
requirement. This broadband requirement is not
present in all parts of India. The provision of the
speeds is very poor in India and hence the
establishment of these services is inadequate.

10. Mobile TV is television viewed on the
mobile/handheld devices of the people. It is
simply watching Pay TV channels and facilities
of Pay TV on mobile phones instead of box
television, LCD, LED television sets. These Pay
TV facilities can be obtained through various
channels like satellite service, digital terrestrial
or the internet services.
It was estimated that India had ~ million mobile
internet users as of FY’2015. It is expected to
further reach ~ million users in FY’2016 and
314.0 million mobile internet users by FY’2017.
Mobile internet can be used on smart phones
only.

11. smart phones industry in India has been growing
at a tremendous rate. Around ~ million smart
phones were shipped in India in the second
quarter of FY’2015. This was a 44% increase from
the second quarter of FY’2014. The smart phone
users in India increased from ~ million in 2009 to
~ million in 2014. This clearly represents the
increasing demand for the smart phone industry.
An increase in the mobile TV market will come
only with an increase in the mobile internet
users.
The providers of Mobile TV apps are telecom
companies and a few other brands which provide
mobile and broadband subscriptions.

12. It is expected that with progress of the Indian
economy in the coming years, GDP of the country
and disposable income of consumers will
increase. With the improving economic status
and affordability of the population, the
expenditure on leisure including the Pay TV
subscriptions will also increase. An increase in
the number of households will lead to an increase
in the TV owning households with improving
economic status of the population. Along with the
rising demographic advantage, the digitization
will help the industry to grow further. Phase 3
and 4 of digitization will help the industry to add
more subscribers and generate revenues.

13. The industry is expected to add around ~ million
subscribers with around ~ million to the DTH
sector and ~ million in the cable sector.
It is expected that the cable TV market will achieve
a CAGR of ~% in terms of revenues from FY’2015
to FY’2020. The DTH sector is also expected to
achieve a CAGR of ~% in terms of revenues. The
IPTV sector is expected to grow in the future
with a CAGR of ~% owing to the new
developments and advancements in the
underlying technology and entry of new players
in the market.

14.  Read Detail Report here –
https://www.kenresearch.com/media-and-entertainment/tv-radio-and-
broadcasting/india-paytv-market-research-report/3300-94.html
 Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur@kenresear.com

15. THANK YOU