An extension to the topic ' How to configure content?'

1. Content
Configuration &
Marketing
Trends
@nischalgni
At Digital
Marketing
Summit,
Hyderabad
15/02/14
www.nischalagnihotri.wordpress.com

2. What is Content Marketing?
Content
INFLUENCE
Sale/
Marketing
Objective
@nischalgni
www.nischalagnihotri.wordpress.com

3. What is your content flow?
Production
Marketing
Measuring & Feedback
@nischalgni
www.nischalagnihotri.wordpress.com

4. Content Configuration
Visible Content
@nischalgni
www.nischalagnihotri.wordpress.com

5. Visible Content
@nischalgni
www.nischalagnihotri.wordpress.com

6. Invisible Content
@nischalgni
www.nischalagnihotri.wordpress.com

7. Content Configuration
Based on what
works best for
your brand
Configure your content
and
support with A/B testing
@nischalgni
www.nischalagnihotri.wordpress.com

8. How to
configure my
Content?
@nischalgni
With many
content types,
what works
best for me?
www.nischalagnihotri.wordpress.com

9. Media & Content
•
•
•
•
Social media
Niche media
Affiliate media
Offline media
@nischalgni
www.nischalagnihotri.wordpress.com

10. Business Model & Content
•
•
•
•
B2B
B2C
Life cycle of your organization
Startups vs SMEs vs Sharks
@nischalgni
www.nischalagnihotri.wordpress.com

11. Objective & Content
What is your marketing
objective?
Lead gen vs branding vs PR vs
Customer support
@nischalgni
www.nischalagnihotri.wordpress.com

12. Content Configuration by Content
Map
Recruitment
Executives
Transiting
into India
@nischalgni
Looking for
a next level
Recruiters
HR
Consultants
HR
Managers
www.nischalagnihotri.wordpress.com

13. Content Configuration by Content
Map
Transition into India
Markets
Stabilized
Markets
@nischalgni
Market
Bubbles
Growth
Top
Recruite
rs
Work
Culture
Economy
www.nischalagnihotri.wordpress.com

14. For example, if Marico wants to promote
healthy living they can create weekly
webisodes on cooking, health & fitness,
etc using their products and/or integrate
their brands message within the content
and distribute it across owned, earned
and paid media. This sustained weekly
engagement via content would help its
target audience associate Marico with
healthy living.
- Nexbigwhat
@nischalgni
www.nischalagnihotri.wordpress.com

15. @nischalgni
www.nischalagnihotri.wordpress.com

16. Which of the
content trends
will evolve in
2014?
1. Thought
Leadership
@nischalgni
www.nischalagnihotri.wordpress.com

17. Which of the
content trends
will evolve in
2014?
2. Opinions
@nischalgni
www.nischalagnihotri.wordpress.com

18. Which of the
content trends
will evolve in
2014?
3.
Attribution
@nischalgni
www.nischalagnihotri.wordpress.com

19. Which of the
content trends
will evolve in
2014?
4. Curation
@nischalgni
www.nischalagnihotri.wordpress.com

20. Which of the
content trends
will evolve in
2014?
5.
Response
Team
@nischalgni
www.nischalagnihotri.wordpress.com

21. Which of the
content trends
will evolve in
2014?
6. Mobile &
Video
@nischalgni
www.nischalagnihotri.wordpress.com

22. After Analytics, Email Marketing,
the most coveted Digital
Marketing skill in 2014 is
Content Marketing.
@nischalgni
www.nischalagnihotri.wordpress.com

23. Which of the
content trends
will evolve in
2014?
What’s
Next?
@nischalgni
www.nischalagnihotri.wordpress.com

24. Which of the
content trends
will evolve in
2014?
Context
Marketing
@nischalgni
www.nischalagnihotri.wordpress.com

25. nischalagnihotri@gmail.com
@nischalgni
Thank
You
www.nischalagnihotri.wordpress.com