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Configuring Content for 2014
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Configuring Content for 2014

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An extension to the topic ' How to configure content?'

An extension to the topic ' How to configure content?'

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  • http://www.youtube.com/watch?v=x612J-dupn8
  • Authority & Influence
  • Which stage of the buying process is the customer at?
  • Which stage of the buying process is the customer at?
  • Which stage of the buying process is the customer at?
  • Which stage of the buying process is the customer at?
  • Which stage of the buying process is the customer at?
  • Which stage of the buying process is the customer at?
  • Transcript

    • 1. Content Configuration & Marketing Trends @nischalgni At Digital Marketing Summit, Hyderabad 15/02/14 www.nischalagnihotri.wordpress.com
    • 2. What is Content Marketing? Content INFLUENCE Sale/ Marketing Objective @nischalgni www.nischalagnihotri.wordpress.com
    • 3. What is your content flow? Production Marketing Measuring & Feedback @nischalgni www.nischalagnihotri.wordpress.com
    • 4. Content Configuration Visible Content @nischalgni www.nischalagnihotri.wordpress.com
    • 5. Visible Content @nischalgni www.nischalagnihotri.wordpress.com
    • 6. Invisible Content @nischalgni www.nischalagnihotri.wordpress.com
    • 7. Content Configuration Based on what works best for your brand Configure your content and support with A/B testing @nischalgni www.nischalagnihotri.wordpress.com
    • 8. How to configure my Content? @nischalgni With many content types, what works best for me? www.nischalagnihotri.wordpress.com
    • 9. Media & Content • • • • Social media Niche media Affiliate media Offline media @nischalgni www.nischalagnihotri.wordpress.com
    • 10. Business Model & Content • • • • B2B B2C Life cycle of your organization Startups vs SMEs vs Sharks @nischalgni www.nischalagnihotri.wordpress.com
    • 11. Objective & Content What is your marketing objective? Lead gen vs branding vs PR vs Customer support @nischalgni www.nischalagnihotri.wordpress.com
    • 12. Content Configuration by Content Map Recruitment Executives Transiting into India @nischalgni Looking for a next level Recruiters HR Consultants HR Managers www.nischalagnihotri.wordpress.com
    • 13. Content Configuration by Content Map Transition into India Markets Stabilized Markets @nischalgni Market Bubbles Growth Top Recruite rs Work Culture Economy www.nischalagnihotri.wordpress.com
    • 14. For example, if Marico wants to promote healthy living they can create weekly webisodes on cooking, health & fitness, etc using their products and/or integrate their brands message within the content and distribute it across owned, earned and paid media. This sustained weekly engagement via content would help its target audience associate Marico with healthy living. - Nexbigwhat @nischalgni www.nischalagnihotri.wordpress.com
    • 15. @nischalgni www.nischalagnihotri.wordpress.com
    • 16. Which of the content trends will evolve in 2014? 1. Thought Leadership @nischalgni www.nischalagnihotri.wordpress.com
    • 17. Which of the content trends will evolve in 2014? 2. Opinions @nischalgni www.nischalagnihotri.wordpress.com
    • 18. Which of the content trends will evolve in 2014? 3. Attribution @nischalgni www.nischalagnihotri.wordpress.com
    • 19. Which of the content trends will evolve in 2014? 4. Curation @nischalgni www.nischalagnihotri.wordpress.com
    • 20. Which of the content trends will evolve in 2014? 5. Response Team @nischalgni www.nischalagnihotri.wordpress.com
    • 21. Which of the content trends will evolve in 2014? 6. Mobile & Video @nischalgni www.nischalagnihotri.wordpress.com
    • 22. After Analytics, Email Marketing, the most coveted Digital Marketing skill in 2014 is Content Marketing. @nischalgni www.nischalagnihotri.wordpress.com
    • 23. Which of the content trends will evolve in 2014? What’s Next? @nischalgni www.nischalagnihotri.wordpress.com
    • 24. Which of the content trends will evolve in 2014? Context Marketing @nischalgni www.nischalagnihotri.wordpress.com
    • 25. nischalagnihotri@gmail.com @nischalgni Thank You www.nischalagnihotri.wordpress.com