Media Essenziali Brochure updated

m e d i a e s s e n z i a l i
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www.mediaessenziali.com info@mediaessenziali.com +27 (0) 21 696 3237
444 Lansdowne Rd, Rondebosch East, Cape Town, South Africa, 7780
What We Do
Brand Design Brand Research Brand Development
Employer Branding Research including development
of the Employer Value Proposition Corporate Identity
Design
BRANDING
Development of Co-Existence of Symbiotic Brands
Create Vibrant and Meaningful Multi-brand
Experiences for Consumers Co-Brand Research
Co-Brand Deal-Making.
CO-BRANDING
Media Relations Communication Audits, Research
Analysis Communication Strategy and Design to
various stakeholder / target audiences across the
various platforms including live, print, internet, radio,
television
COMMUNICATION
Advertising and brand campaigns Copy and design
Product marketing Special event management
Targeted relationship building Marketing platform
consultation & media space purchasing Corporate
Image Design / Creation and Consultation
MARKETING
Relationship Building / Stakeholder Management
Event Design, Staging, and Management Integration
of Marketing, Media Branding and Communication,
and Human Capital into business process
management and planning, including International
Business Consulting Research
STRATEGY
Media Audits – current position across all platforms
Media Strategy Development, Design and
Implementation Production and Design of Material
including for web, Publication, Print, Copy for TV and
Radio, Internet
MEDIA

How We’re Doing This
Post-Event Report
Writing
Brand Positioning,
Design & Marketing
Material

New Campaign
Design & Strategic
Communication
Dinner Presentations
& Stakeholder
Engagement

Web design
& Corporate
Communication
Copywriting,
Creative Concept
& Brand Design

Employer branding workspace design
Post-Event Report Writing
2015 Year of Soils mock concept ad & copy for UNFCCC

Brand Positioning, Design & Marketing Material
Publication Design for Strategic Engagement
New Brand development & creative design
New Campaign Design & Strategic Communication

Banner Design
& Brand
Leveraging
Monthly Magazine
for Cape Jaguar
Drivers
Employer Branding
& Workspace
design

Our Experience Profile
MEDIA
We have built significant media relationships
with both traditional and new digital
media. These have included the national
broadcaster, private television
broadcasters, radio and newspapers,
and web-based media organisation.
Magazine production for Cape
Jaguar Drivers & looking at
elements of relevant local
content for stakeholders as well
as international content in
conformity with the norms and
standards of Jaguar Motors UK
including branding & marketing
content.
MEDIA AT WORK

MARKETING
We have over many campaigns, deployed a raft
of marketing tools to strategically help our
clients to achieve their stated goals.
These have included:
Advertising and brand campaigns,
copy & design Product marketing,
and marketing material design and
development.
For the DTI’s funding arm, SEDA,
we have provided marketing
consultation services to their
clients, devised marketing
strategies and campaigns for
businesses of varying types, &
produced materials ranging
from audio-visual, internet, to
p r i n t e d m a t t e r s u c h a s
b r o c h u r e s & b a n n e r s , f o r
sustained marketing campaigns,
design was proposed to grab
t h e a t t e n t i o n o f a d i v e r s e
audience.
MARKETING AT WORK

COMMUNICATION
We do Communication Strategy and Design to
various target audiences across the various
platforms including live, print, internet,
radio, & television.
We cultivate Media Relations and craft
m e s s a g i n g b y d e s i g n t o t h e
appropriate stakeholder audiences
at the right time. This includes Crises
Management as well as corporate
communications.
For BCX, SA’s largest IT company,
we had to present a proposal
that would address the reality of
teams working in Silos rather
than as an integrated unit
within the organisation.
We deployed great graphics to
stimulate new workplace
awareness & wrote the copy
to drive the Employer Branding
process.
COMMUNICATION
AT WORK

From a rudimentary business framework to a
mature, well-developed one, we are able
to develop brands from concepts to
market-ready assets. We are immersed
in Brand Design, Brand Research, Brand
Development & Corporate Identity
Design.
BRANDING
For The United Nations Framework
Convention on Climate change,
an existing brand drives the 2015
declaration of the Year of the Soil.
For EXXARO, differentiating itself
as an employer of choice, has
long been a desired branding
goal.
We proposed subtle design
changes to the social media
and internet interfaces and
dynamic new copy & catch
p h r a s e s t o a s s i s t w i t h t h e
employer Branding.
A fresh, clean, Inclusive & simple
design was proposed to grab the
attention of a diverse audience
BRANDING
AT WORK

CO-BRANDING
We relish the prospect of finding brands that can
work together, creating a symbiosis and
strength that comes with unifying brands &
their audiences. This requires definitive skill,
a futurist’s foresight, & extensive creative
ability. Development of Co-Existence of
Symbiotic Brands Create Vibrant and
Meaningful Multi-brand Experiences
for Consumers Co-Brand Research
Co-Brand Deal-Making.
W e l o o k e d a t A u r e c o n ’ s
sponsorship of SAILI & were faced
with the task of showcasing a
multinational industrial company
alongside an education-
focused NGO. We were able
t o a s s i s t i n m a x i m i s i n g
Aurecon’s CSI investment by
deploying visual displays in
their employee common areas.
SAILI benefitted by displaying
their ability to attract a huge
sponsor to some of their other
potential sponsors. Everyone won!
CO-BRANDING
AT WORK

STRATEGY
We understand that relationships are key.
We build them using, among others,
E v e n t D e s i g n , S t a g i n g , a n d
Management. Additionally, we
e x a m i n e t h e i n t e g r a t i o n o f
Marketing, Media Branding and
Communication, and human
Capital into business process
management and planning.
STRATEGY AT WORK
We Designed & Managed a
series of interactive dinner
engagements for Momentum
Metropolitan Investment
Holdings. We attracted the
right mix of audience to the
right occasion enabling the
disseminating of a tailored
message to an enthusiastic
stakeholder audience.

Our Clients

w e c r e a t e
o p p o r t u n i t y

Media Essenziali Brochure updated

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