Aisling O’Brien, Marketing Executive for Carlsberg, explored their plans of activation for this year and got feedback on what managers feel works well in their venues. Aisling also discussed what student spending patterns Carlsberg have monitored.

1. Flirt & Carlsberg

2. Introduction
• Insight on Fresher’s trends
• Run through 2012-2013 fresher's activity
- Live rent free for a year – Scratch cards
- Tuborg Quiz nights
- Brand ambassadors
- Battle of the bands
• Feedback what support you’d like to see

3. Student Trends
How to
What do What are the
encourage
students want students
students into
in a pub budgets
outlet

4. 0
20 %
40 %
50 %
60 %
80 %
30 %
70 %
0%
1 %
Traditional Pub Quiz
Source: HPI Nov 2010
Cuisine evenings - eating
To hear live music
Comedy night
Modern quiz
Business lunch
After work drinks
Watching live Football
Beer Festival
Murder Mystery Night
Traditional pub games
Watching Films
Going on a date
during the week
Watching other live sports
Traditional board games
Horse Racing Night
Cooking lessons
YFS
Card games
All Adults
Casino Night 29%
Activities to get people into your outlet
Karaoke
Cocktail Lessons 45%
Dancing Lessons 27%

5. 0
0
20 %
30 %
40 %
50 %
60 %
70 %
90 %
1 0%
80%
1 %
0%
Value for money
Source: HPI Nov 2010
Cleanliness
Quality of food
Staff friendliness
Serves food I like
Drinks Prices
Location
Atmosphere
Food prices
Toilets
Service levels
Quality/ comfort of furniture
Security
Good parking
Open Late 75%
Lively music 58%
Decor
Serves cocktails 54%
Has a dance floor 41%
Table service
Beer Garden
YFS
Where mates go
M usic - quiet
All Adults
How do consumers choose an outlet?
Serve hot drinks

6. Different Consumers have different
occasions at different times
Mon-Thu evening Friday/Saturday evening
32% 30%
All Adults All Adults
22% YFS 21% YFS
16% 15%
14%
1%
1
8%
6% 5% 6%
5% 4% 3%
1% 1%
£80+
£1 5
<£5
0
5-20
£20-30
£30-40
£40-50
£50-£80
£80+
£1 5
0-1
<£5
0
5-20
£20-30
£30-40
£40-50
£50-£80
£5-1
0-1
£5-1
£1
£1
Source: HPI Nov 2010

7. Our Top 5 Tips
1. Give people a reason to visit
2. Encourage them to spend more when they’re in
3. Think about adjusting your offering by day of
week and time of day
4. Ensure you’re offering great VFM (but that
doesn’t just mean cheap)
5. Listen to your customers

8. Live Rent Free for
a year
• A scratch card given out for
every Tuborg sold.
• Other prizes includes
- Half priced pint of tuborg
- Inflatable beach ball
- Inflatable guitar
- Tuborg foam hand
- Sunglasses
• Posters given to all NUSSL
unions to drive footfall.

9. Tuborg
Liquid
Soundclash
Quiz
- The Ultimate interactive DVD Music
Quiz
- 6 Music Rounds
- Poster kits to help drive footfall
- Manually controlled to create bar
breaks

10. Battle of the Bands
• Exclusive to NUSSL
– Support to run BOTB competition in bar
– Each kit contained internal & external PoS
– How to Guides inc. hints & tips
• Winning band to play at Wireless 2013

11. Scotland
We can support you in
many ways…
– Inflatable Beach Ball
– Inflatable Guitars
– Foam Hands
– T-Shirts

12. Feedback
For any further comments please e-mail
Nus.promotions@carlsberg.co.uk
Thank you