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Evaluating Stay Tuned

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Charles Gasper, evaluation director for Nine Network

Published in: News & Politics
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Evaluating Stay Tuned

  1. 1. Evaluating Stay Tuned
  2. 2. Stay Tuned 80% 70% Social Media Engagement 60% 50% 40% NINE TWEETS RETWEETS 30%800 20%700 10%600 0%500400 TWITTER FACEBOOK300200100 0 11/8/12 12/13/12 12/20/12 1/11/13 1/17/13 1/24/13 1/31/13 2/7/13 2/14/13 3/1/13 3/14/13 3/28/13
  3. 3. 100% 90% Stay Tuned 80% 70% 60% Action Outcomes 50% 40% 30% Understanding Awareness 20% 10% 0% 1/31/13 2/7/13 2/14/13 3/1/13 3/14/13 3/28/13 Learned Something New Impact Discussion on Social Media100% 40%90% 100% 100% 100% 100% 100% 100% 91% 91% 35%80% 89% 85% 35%70% 30%60% 66% 25% 27%50%40% 20% 23% 22%30% 38% 15% 18% 18%20%10% 10% 12% 12% 0% 10% 5% 0% 1/11/13 1/17/13 1/24/13 1/31/13 2/7/13 2/14/13 3/1/13 3/14/13 3/28/13

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