This is one of two handouts that accompany Tony Marcano's slides of the same name at Fresno NewsTrain. The other handout is "Questions to ask stakeholders in your audience." Marcano is the managing editor of KPCC and the LAist at Southern California Public Radio. For more information about the News Leaders Association's NewsTrain, please see https://www.newsleaders.org/newstrain.

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How to reach audiences who don’t trust you
Tony Marcano | @Marcano_Tony | tmarcano@scpr.org
Ashley Alvarado | @ashleyalvarado
Helpful resources to get you started:
● Step-by-step slides on how to write a personal mission statement
● American Press Institute americanpressinstitute.org/topics/community-engagement/
● Gather letsgather.in
● OpenNews opennews.org
● Solutions Journalism Network solutionsjournalism.org
● The Trust Project thetrustproject.org
● Trusting News trustingnews.org
● The Citizens Agenda thecitizensagenda.org/
● Hearken for Democracy wearehearken.com/for-democracy/