1. Use of art in
advertising
Prepared by Verbitskaya Natalia
Zubrilova Anna
Viktorova Vasilisa
Zvonova Sofya
2. Thesis
Use of art is a way to success of
advertisement, only under the
condition of high
professionalism and prudence
of its creators.
3. Reasons to use such advertising
• Improve the level of recognition of a company
trough positive associations
4. Reasons to use such advertising
• Use of art objects in advertising has
psychological implications
• Works of art have positively influences the
efficiency of advertising with the help of
beneficial and mystical energy
• Use of art is not very expensive.
5. Problems
• High risk of going
over the line
• Unpredictable
reaction of people
• Untouchability of art
for many people
• Growing connection
of advertisement with
art causes negative
reaction of society in
increasing frequency
6. Compliance with ethical and moral
standards
• Respect to pieces of
art and their creators
• Respect to the tastes
of the audience
• Compliance with
common ethical and
moral norms
12. The attitude of consumers towards
such advertising
Have you seen any works of art in
advertisements?
What do you think about
advertisers who use art for
commercial purposes?
Name examples of the
remembered advertising.
13. Conclusion
• Reasons: improve the level of recognition
of the company, not very expensive
• Problems: high risk, unpredictable
reaction
• Criteria: ethical and moral issues,
informativeness, recognition, ideological
issues
• Questionnaire: such ad attracts attention
