Ecommerce solutions are an integral feature of many business operations in the 21st century. If you work in retail, or you own a retail business, then there is a high likelihood that you use ecommerce packages as part of your retail arm

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2. A Guide to Magento Ecommerce Software Solutions
 Ecommerce solutions are an integral feature of many business
operations in the 21st century. If you work in retail, or you own
a retail business, then there is a high likelihood that you use
ecommerce packages as part of your retail arm. There are
many different ecommerce packages, but here we’re going to
explore one of the up-and-coming software solutions:
Magento ecommerce solutions. It is part of the latest
generation in ecommerce software, and as such offers a high
degree of functionality, efficiency and accuracy.
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3. Why Use Magento?
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4.  Magento is relatively unique within the ecommerce software
industry because it is open source. What this means is that different
users and software developers have worked together to revise and
improve the software, and have made it more relevant for users.
 With non-open source software, we have to rely on the developer
to cover all eventualities: i.e. to give us the functions that we need.
This often falls short because they rarely understand the logistics of
the user – they’re software developers, rather than specialist in the
particular field of software. For instance, closed source ecommerce
software may have been developed by people who failed to account
for inventory reports; why would they if they don’t understand it
properly?
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5. What Can Magento Do?
 Website customisation: you have a great deal of flexibility over the design
of your website, from its appearance to its functionality. This allows you to
tailor the site for your specific customers. It allows you to do this across
multiple platforms, including mobile and tablet applications. You can even
create bespoke solutions by combining Magento with other applications.
 Create easy-to-use catalogue browsing: you probably know that some
websites suffer because of the way they organise their products. For
example, one of the large clothing retailers in the UK does not allow people
to search by price. This seems like a huge error on their part, and although
there may be some marketing ploy behind the approach, it actually feels
counter-intuitive from the part of the customer. Magento allows you to
catalogue your products in any way you wish – if you’re customers
complain about a specific feature, then you can easily modify it to suit.

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6.  Security: With open source software, people often worry about
malicious code that hackers have purposefully planted within
the software. However, they have put many systems in place to
minimise any such problems, including back-ups and scalability.
 Advertising and marketing: the software provides a number of
opportunities for online marketing. It’s most significant features
are its SEO technologies. There are features that will help
improve your website’s search engine rankings, as well as features
that analyse the site and cross-reference this with URL
performance.
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7.  Added extras: there are some other interesting features. For
example, you have the opportunity to create gift cards and
discounts for your customers; and, you can offer customers a
number of different payment methods. All of these are designed to
increase the scope of your customer base.
For all the reasons mentioned above, Magento ecommerce solutions
are fast become the name in ecommerce software.
If you would like further information about the best magento
ecommerce solutions At Neotericuk
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8. Thanks For Your Time
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