Presented on April 12, 2012 at "Social Media Dos & Don'ts: Legal Compliance You Will 'Like." Held at EisnerAmper and organized by the New York Technology Council. www.nytech.org

1. Social Media Do’s and Don’ts:
Legal Compliance You Will “Like”
Glen Westerback
April12, 2012

2. Recent Statistics
• There are now over 2.8 billion social media profiles,
representing around half of all internet users worldwide
• Facebook alone is slated to grow to 1 billion members by
August 2012
• 61% of Interbrand’s Top 100 brands are now signed up to
Google+
• Every 60 seconds, 1,090 visitors access Pinterest, 7,610
searches are made on Linked-In, 175,000 tweets are posted
on Twitter, 700,000 Facebook messages are sent, and
2,000,000 videos are viewed on Youtube.

3. Outline
• Endorsements Presentation
• Panel Discussion
– Marketing Campaigns with User Generated
Content
– Endorsements by Consumers, Experts, Celebrities
& Others
– Employee Use of Social Media
– Trademark Issues
• Audience Questions

4. Questions?
Glen Westerback
gwesterback@fkks.com
212.826.5563