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DC Goodwill : A Fashion Story?
Emโ€™s Results ,[object Object],[object Object],[object Object],[object Object],[object Object]
New tools and rules for nonprofit marketing success ( and how consultants can help ) By Jocelyn Harmon Director of Development and Marketing, NPower Greater DC Region
You and you and you andโ€ฆ
The Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Stats ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trust in broadcast media is on a steep DECLINE ,[object Object],[object Object]
What does it all mean? ,[object Object]
What does it all mean? ,[object Object]
OK, I think Iโ€™m with you but  how do you do it ?
Two Key Rules for Succeeding Online ,[object Object],[object Object]
Talk to Me
#1 Talk in your own voice. ,[object Object],[object Object]
ASPCA
#2 Flip the funnel.
[object Object]
Kiva
New Tools
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Charity Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Sites ,[object Object],[object Object],[object Object]
Online Video ,[object Object],[object Object]
Summary 5 things to remember
1. The Internet is leveling the playing field for nonprofits. Now even the smallest groups have the opportunity  to talk and be heard.
2. Consumers arenโ€™t listening to you.  Theyโ€™re listening to what their  trusted โ€œadvisorsโ€  say about you.
3. New marketing tools are easy for consumers to cut and paste and pass on.  This โ€œviral activityโ€ can lead to  an exponential increase in donations, participation, and sales for the smart charity.
4. Nonprofits need sound strategy to succeed online.  This means, in part,  having an authentic voice and engaging stakeholders in real conversations.
5. Itโ€™s a great time to be a marketer.  Letโ€™s go!

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New Tools And Rules For Nonprofit Marketing Success

  • 1. DC Goodwill : A Fashion Story?
  • 2.
  • 3. New tools and rules for nonprofit marketing success ( and how consultants can help ) By Jocelyn Harmon Director of Development and Marketing, NPower Greater DC Region
  • 4. You and you and you andโ€ฆ
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. OK, I think Iโ€™m with you but how do you do it ?
  • 11.
  • 13.
  • 14. ASPCA
  • 15. #2 Flip the funnel.
  • 16.
  • 17. Kiva
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Summary 5 things to remember
  • 24. 1. The Internet is leveling the playing field for nonprofits. Now even the smallest groups have the opportunity to talk and be heard.
  • 25. 2. Consumers arenโ€™t listening to you. Theyโ€™re listening to what their trusted โ€œadvisorsโ€ say about you.
  • 26. 3. New marketing tools are easy for consumers to cut and paste and pass on. This โ€œviral activityโ€ can lead to an exponential increase in donations, participation, and sales for the smart charity.
  • 27. 4. Nonprofits need sound strategy to succeed online. This means, in part, having an authentic voice and engaging stakeholders in real conversations.
  • 28. 5. Itโ€™s a great time to be a marketer. Letโ€™s go!