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Rethinking parks
Geoff Mulgan

    Nesta
The innovation process
Customer journey maps
                  user feedback
                                           rights to time
                        failure demand
   political mandates                      for ideas
                               new technology
data and evidence crisis
                                   surveys and sousveys
needs mapping   diagnosis       ethnography
1. prompts and triggers cost escalation new paradigms
  critical walking
        reviewing extremes, positive deviance
       petitions, campaigns          visits
                 complaints choirs
user feedback
                             new technology
    data and evidence              ethnography

                                   crisis
needs mapping   diagnosis
1. prompts and triggers
                                    new
         cost                       paradigms
         escalation
                        visits
Competitions and prizes
    Hybridisation, recombination
                                    creative meeting methods
  collaborative networks               SI Camps
incubation      inspiration        Idea marketplaces

2. proposals and ideas
 Design tools       User led design        Living Labs
                        crowdsourcing Skunkworks
    Artists in residence      Creativity methods
          A teams                  reflection
                     brainstorms
                                    TRIZ
                    Staged prizes
Creative social design tools

    inversion (patients become doctors, farmers become bankers)
^
    integration (personal advisers, one stop shops, portals, speeding flow)
∫
    extension (extended schools, outreach)
x
    differentiation (segmenting services by groups)
∂
    addition (getting GPs to do a new test, libraries running speech therapy)
+
    subtraction (no frills, cutting targets, decluttering)
-
    translation (airport management into hospitals, business planning into
t   families)

    random inputs (eg dictionaries, Yellow Pages)
r
    Creative extremism, taking ideas to logical conclusions
∞
The park as leisure marketplace




    Vauxhall Gardens – The Grand Walk c1751 (Canaletto)
Victoria Park – entertainment and recreation (1901)
The park as venue for events




 Victoria Park – Indian Summer Festival (2007)
London Bubble ‘promenade’ theatre in parks
The park as exercise space for older people




   Tai Chi in the park
Park gym equipment (Germany)
“Elderly playgrounds” in public parks (in German named Rentnerspielplatz or Fitnessspielplatz)
Exercise equipment designed for elderly people in Nishi-Kanda Park in Chiyoda, Tokyo.
To promote exercise for the elderly and decrease dependence on nursing care.
Exercises equipment designed for elderly people in Nishi-Kanda Park in Chiyoda, Tokyo.

The kids take over!
Vauxhall
egg hunt




           Park gym equipment (Germany)
           “Elderly playgrounds” in public parks (in German named Rentnerspielplatz or Fitnessspielplatz)
Myatts Fields Park – bandstand
The park as urban farm




Civic Centre Victory Garden - San Francisco’s Civic Center.
Claiming civic space for food production. Teams of volunteers transformed the site into a
temporary food-producing garden in 2008.
Community gardening
The park as food court




Craft and food mela, India
Barbecue in the park, Hannover
The park as play




Bushwaffle project – Rebar (Amsterdam and
San Francisco)

Public space furniture invites new forms of
social interaction, collaboration, improvisation
and play.
‘Play at the World Park’, Central Park New York
The online park




Paris – free wifi
Surfing in the park
The park as cemetery and
 cemetery as park




South Park Street Cemetery, Kolkata, India
Spreading the park into the city




Pocket Park - Belfast
Park(ing) Day (2011)
PLACE brought Belfast back from a vehicular scale to
a human scale: the idea was to reclaim space
normally dedicated to the car and creatively
transform it into small public parks.
Park(ing) Day – San Francisco
First project that originated Park(ing) Day movement. The project was created to explore the
range of possible activities for this short-term lease (parking), and to provoke a critical
examination of the values that generate the form of urban public space.
The innovation process

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Geoff Mulgan Rethinking Parks presentation

  • 2. Geoff Mulgan Nesta
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Customer journey maps user feedback rights to time failure demand political mandates for ideas new technology data and evidence crisis surveys and sousveys needs mapping diagnosis ethnography 1. prompts and triggers cost escalation new paradigms critical walking reviewing extremes, positive deviance petitions, campaigns visits complaints choirs
  • 10. user feedback new technology data and evidence ethnography crisis needs mapping diagnosis 1. prompts and triggers new cost paradigms escalation visits
  • 11. Competitions and prizes Hybridisation, recombination creative meeting methods collaborative networks SI Camps incubation inspiration Idea marketplaces 2. proposals and ideas Design tools User led design Living Labs crowdsourcing Skunkworks Artists in residence Creativity methods A teams reflection brainstorms TRIZ Staged prizes
  • 12. Creative social design tools inversion (patients become doctors, farmers become bankers) ^ integration (personal advisers, one stop shops, portals, speeding flow) ∫ extension (extended schools, outreach) x differentiation (segmenting services by groups) ∂ addition (getting GPs to do a new test, libraries running speech therapy) + subtraction (no frills, cutting targets, decluttering) - translation (airport management into hospitals, business planning into t families) random inputs (eg dictionaries, Yellow Pages) r Creative extremism, taking ideas to logical conclusions ∞
  • 13. The park as leisure marketplace Vauxhall Gardens – The Grand Walk c1751 (Canaletto)
  • 14. Victoria Park – entertainment and recreation (1901)
  • 15. The park as venue for events Victoria Park – Indian Summer Festival (2007)
  • 16. London Bubble ‘promenade’ theatre in parks
  • 17. The park as exercise space for older people Tai Chi in the park
  • 18. Park gym equipment (Germany) “Elderly playgrounds” in public parks (in German named Rentnerspielplatz or Fitnessspielplatz)
  • 19. Exercise equipment designed for elderly people in Nishi-Kanda Park in Chiyoda, Tokyo. To promote exercise for the elderly and decrease dependence on nursing care.
  • 20. Exercises equipment designed for elderly people in Nishi-Kanda Park in Chiyoda, Tokyo. The kids take over!
  • 21. Vauxhall egg hunt Park gym equipment (Germany) “Elderly playgrounds” in public parks (in German named Rentnerspielplatz or Fitnessspielplatz)
  • 22. Myatts Fields Park – bandstand
  • 23. The park as urban farm Civic Centre Victory Garden - San Francisco’s Civic Center. Claiming civic space for food production. Teams of volunteers transformed the site into a temporary food-producing garden in 2008.
  • 25. The park as food court Craft and food mela, India
  • 26. Barbecue in the park, Hannover
  • 27. The park as play Bushwaffle project – Rebar (Amsterdam and San Francisco) Public space furniture invites new forms of social interaction, collaboration, improvisation and play.
  • 28. ‘Play at the World Park’, Central Park New York
  • 29. The online park Paris – free wifi
  • 31. The park as cemetery and cemetery as park South Park Street Cemetery, Kolkata, India
  • 32. Spreading the park into the city Pocket Park - Belfast Park(ing) Day (2011) PLACE brought Belfast back from a vehicular scale to a human scale: the idea was to reclaim space normally dedicated to the car and creatively transform it into small public parks.
  • 33. Park(ing) Day – San Francisco First project that originated Park(ing) Day movement. The project was created to explore the range of possible activities for this short-term lease (parking), and to provoke a critical examination of the values that generate the form of urban public space.