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COLLABORATIVE ENVIRONMENTS, NEW IDEAS and IPR MANAGEMENT: the  LEANING LAB  EXPERIENCE D. MAZZEI  LivingLab Camp Palermo, ...
 
The scenario <ul><li>New  issues </li></ul><ul><li>Globalization </li></ul><ul><li>Innovation </li></ul><ul><li>Complexity...
The scenario <ul><li>New  issues </li></ul><ul><li>Globalization </li></ul><ul><li>Innovation </li></ul><ul><li>Complexity...
The scenario <ul><li>Globalization </li></ul><ul><li>Innovation </li></ul><ul><li>Complexity </li></ul><ul><li>Trasversali...
Company B  employees Consulting Company Public Institutions Free  Lance 2 Free  Lance 1 <ul><li>Students  </li></ul><ul><l...
Wait for the UNEXPECTED 5 10 15 Need spotting Solution spotting Mental invention Random events Market research Trend follo...
Diversity & Breakthrough Collaborative Environments Adapted from “Lee Fleming, Perfecting Cross-pollination. Harvard Busin...
<ul><li>OBSTACLES: </li></ul><ul><li>Legal </li></ul><ul><li>Economical </li></ul><ul><li>Temporal </li></ul><ul><li>IPR <...
<ul><li>In the meanwhile, </li></ul><ul><li>in Pisa….. </li></ul>
The Hidden Opportunities <ul><li>Why is Pisa famous all over the world?.... </li></ul><ul><li>For a mistake!  </li></ul><u...
The  Leaning Lab   experience DreamNet Innovation-Way Centro di ricerca interdipartimentale Enterprises: MotRol, MainAxis,...
The  Leaning Lab   experience
Core Services <ul><li>PROBLEM SOLVING    </li></ul><ul><li>PRODUCTS  DEVELOPMENT </li></ul><ul><li>NEW IDEAS   </li></ul><...
New Ideas  Development ...
New Ideas  Development
New Ideas  Development “ Pizzu ri cascia i fusu” Arte Carretti Siciliani Ducato Bagheria, May 2008 <ul><li>Health </li></u...
New Ideas  Development A good method is… winning   Ing. F. Failli: Special Jury Prize for number and quality of submitted ...
Other Services  e-Tourism e-Mobility
Collaboration H Shorter development times Participants growth Multidisciplinarity h Different points of view Breakthrough ...
Collaboration H Shorter development times Participants growth Multidisciplinarity h Different points of view Breakthrough ...
A good IPR tracking system should be… <ul><li>Able to properly  weight  each participant’s contribution </li></ul><ul><li>...
Collaborative  Problem  Solving Request: positioning  of large number of  glue pats <ul><li>But also </li></ul><ul><li>Gym...
How to solve the IPR problem
Web engine Text Author Post n Surrogated  Text Indexer Parser Search Knowledge  Base Surrogated Text Author Post m RSS fro...
“ Clean dirtiness” ? A test case
 
IPR Tracking System Take a picture of your ideas!
The session From the forum to a RSS Disambiguation of terms with multiple meanings Parsing+Tagging+Measuring software appl...
IPR tracking Users Statement of the problem Time Consolle Solution Time scale
IPR   tracking Relationships among contributions
Users’ statistics Relationships with previous contributions Intensity of the relationship Relationships with previous cont...
IPR   tracking
<ul><li>IPR protected  (+collaboration & meritocracy) </li></ul><ul><li>Collaborative Problem Solving is  versatile </li><...
D. Mazzei R. Apreda G. Fantoni University of Pisa Via Bonanno Pisano 25b 56125 Pisa email: mazzei@di.unipi.it  [email_addr...
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Leaning Lab il Living Lab di Pisa

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Daniele Mazzei a Palermo durante il Living Lab Bar Camp 2009

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Leaning Lab il Living Lab di Pisa

  1. 1. COLLABORATIVE ENVIRONMENTS, NEW IDEAS and IPR MANAGEMENT: the LEANING LAB EXPERIENCE D. MAZZEI LivingLab Camp Palermo, 1 st of October 2009
  2. 3. The scenario <ul><li>New issues </li></ul><ul><li>Globalization </li></ul><ul><li>Innovation </li></ul><ul><li>Complexity </li></ul><ul><li>Trasversality </li></ul><ul><li>Integrated design </li></ul><ul><li>ICT Tools </li></ul>
  3. 4. The scenario <ul><li>New issues </li></ul><ul><li>Globalization </li></ul><ul><li>Innovation </li></ul><ul><li>Complexity </li></ul><ul><li>Trasversality </li></ul><ul><li>Integrated design </li></ul><ul><li>ICT Tools </li></ul><ul><li>Possible Answers </li></ul><ul><li>Potentiate R&D </li></ul><ul><li>Outsourcing </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Open Source </li></ul><ul><li>Collab. Crowdsourcing </li></ul>
  4. 5. The scenario <ul><li>Globalization </li></ul><ul><li>Innovation </li></ul><ul><li>Complexity </li></ul><ul><li>Trasversality </li></ul><ul><li>Integrated design </li></ul><ul><li>ICT Tools </li></ul>Virtual Team Living Labs University Company Plant1 Plant2 Individual
  5. 6. Company B employees Consulting Company Public Institutions Free Lance 2 Free Lance 1 <ul><li>Students </li></ul><ul><li>Ph.D.s </li></ul><ul><li>Researchers </li></ul><ul><li>Professos </li></ul>Plant 1 Plant 2 = Human Resource Virtual Team Collaborative Environments
  6. 7. Wait for the UNEXPECTED 5 10 15 Need spotting Solution spotting Mental invention Random events Market research Trend following ! SERENDIPITY ! Goldenberg, J., Lehmann, D. and Mazursky, D., (2001), The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success, Management Science 47, n.1: 69-84. Collaborative Environments
  7. 8. Diversity & Breakthrough Collaborative Environments Adapted from “Lee Fleming, Perfecting Cross-pollination. Harvard Business review September 2004”. High Low Low High Value of innovation BREAKTHROUGH AVERAGE INSIGNIFICANT Alignment of team members’ disciplines
  8. 9. <ul><li>OBSTACLES: </li></ul><ul><li>Legal </li></ul><ul><li>Economical </li></ul><ul><li>Temporal </li></ul><ul><li>IPR </li></ul>Collaborative Environments
  9. 10. <ul><li>In the meanwhile, </li></ul><ul><li>in Pisa….. </li></ul>
  10. 11. The Hidden Opportunities <ul><li>Why is Pisa famous all over the world?.... </li></ul><ul><li>For a mistake! </li></ul><ul><li>A mistake that has become the town's </li></ul><ul><li>greatest resource. </li></ul><ul><li>Anything else unique? </li></ul><ul><li>A concentration of talented people, </li></ul><ul><li>a creative potential that the economy </li></ul><ul><li>of the region is not able to value and </li></ul><ul><li>it is often wasted in unsatisfactory jobs. </li></ul><ul><li>Just another mistake or a goldmine to be harnessed? </li></ul>
  11. 12. The Leaning Lab experience DreamNet Innovation-Way Centro di ricerca interdipartimentale Enterprises: MotRol, MainAxis, … . Individual Researchers Tecknos R2D2 group
  12. 13. The Leaning Lab experience
  13. 14. Core Services <ul><li>PROBLEM SOLVING </li></ul><ul><li>PRODUCTS DEVELOPMENT </li></ul><ul><li>NEW IDEAS </li></ul><ul><li>METHODS & TOOLS </li></ul>gym equipment, camper, textile, robotics, biomedical, constructions, automotive, shipbuilding wiimote tracking, 3d images, non-newtonian fluids, smart materials, piezoelectric actuators OneIdeaxDay IPR tracking, FA techniques to support brainstorming sessions
  14. 15. New Ideas Development ...
  15. 16. New Ideas Development
  16. 17. New Ideas Development “ Pizzu ri cascia i fusu” Arte Carretti Siciliani Ducato Bagheria, May 2008 <ul><li>Health </li></ul><ul><li>Tourism </li></ul><ul><li>Cultural heritage </li></ul><ul><li>… </li></ul>CITY OF BAGHERIA
  17. 18. New Ideas Development A good method is… winning Ing. F. Failli: Special Jury Prize for number and quality of submitted ideas
  18. 19. Other Services e-Tourism e-Mobility
  19. 20. Collaboration H Shorter development times Participants growth Multidisciplinarity h Different points of view Breakthrough ideas Meritocracy H Participants motivation Foster ideas exchange Why IPR is crucial?
  20. 21. Collaboration H Shorter development times Participants growth Multidisciplinarity h Different points of view Breakthrough ideas Meritocracy H Participants motivation Foster ideas exchange IPR Why IPR is crucial? People need to feel protected
  21. 22. A good IPR tracking system should be… <ul><li>Able to properly weight each participant’s contribution </li></ul><ul><li>(not just record and track but also compare and value) </li></ul><ul><li>Perceived as objective </li></ul><ul><li>(hence as human independent as possible) </li></ul><ul><li>Perceived as transparent </li></ul><ul><li>(public parameters, agreed or accepted protocols) </li></ul>Why IPR is crucial?
  22. 23. Collaborative Problem Solving Request: positioning of large number of glue pats <ul><li>But also </li></ul><ul><li>Gym equipment, </li></ul><ul><li>Camper, </li></ul><ul><li>Paper industry, </li></ul><ul><li>… . </li></ul>
  23. 24. How to solve the IPR problem
  24. 25. Web engine Text Author Post n Surrogated Text Indexer Parser Search Knowledge Base Surrogated Text Author Post m RSS from the forum Ranking results Semantic rules and KB to disambiguate, synonyms, add information
  25. 26. “ Clean dirtiness” ? A test case
  26. 28. IPR Tracking System Take a picture of your ideas!
  27. 29. The session From the forum to a RSS Disambiguation of terms with multiple meanings Parsing+Tagging+Measuring software applications
  28. 30. IPR tracking Users Statement of the problem Time Consolle Solution Time scale
  29. 31. IPR tracking Relationships among contributions
  30. 32. Users’ statistics Relationships with previous contributions Intensity of the relationship Relationships with previous contributions Following contributions belonging to #14 IPR tracking
  31. 33. IPR tracking
  32. 34. <ul><li>IPR protected (+collaboration & meritocracy) </li></ul><ul><li>Collaborative Problem Solving is versatile </li></ul><ul><li>Group management </li></ul><ul><li>Stakeholders are people , anyone, anywhere. </li></ul><ul><li>Users / partners: SMEs , Large Enterprises, Istitutions , other Living Labs </li></ul>Key Issues
  33. 35. D. Mazzei R. Apreda G. Fantoni University of Pisa Via Bonanno Pisano 25b 56125 Pisa email: mazzei@di.unipi.it [email_address] [email_address] http://www.leaninglab.org Contacts http://www.unipi.it

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