Klarity is a robust and comprehensive dashboard-styled platform providing metrics and analytics extracted from social media "big data" for marketers and entreprises. The proprietary engine developed by Social Media Broadcasts crawls influencer networks such as Facebook, Google+, Instagram, Pinterest, Twitter, Youtube, Sina Weibo and Tencent Weibo, collecting granular data and translating the information into meaningful insights allowing users to monitor social activity, measure performance and gather social intelligence.

1. Hong Kong Automobile Brands
on Social Media
Analysis Period : 1 May 2013 – 1 June 2013

2. Get insight about HK Automobile brands on social media
• Step 1:
• Do you have any questions about your Brand and your competitors?
• Define your research scope
• Step 2:
• Data collection via Klarity
• Example period : 1 May 2013 – 1 June 2013
• Step 3:
• Data mining and analysis
• Highlight result for answering your questions

3. • Part 1: Reach (Fans profile)
• How’s your Fans base size compared with your competitors?
• How’s your Fans base growth compared with your competitors?
• Which countries do your competitors’ Fans come from?
• Who are the top Influencers of your Brand and competitors as well?
• Part 2: Engagement
• How many Fans Like or Share your Post or Albums?
• How Fans Comment on your Post ?
• What are the most engaged contents of your competitors?
• When is the best time to publish your content?
Question you might want to know

4. • Part 3: Mentions
• What are the conversations about your brand and your competitors
on social media?
• What’s the sentiment of the heated discussion online, good or bad?
• Part 4: Case study
• Is there any successful campaigns launched by your competitors?
What can we learn from them?
Question you might want to know

5. Volkswagens Hong Kong has the largest audience, that is 37,646 Facebook Fans.
The competitive audience share is about 40.42%.
How’s your Fans base size compared with your competitors?
Reach – Fans base size

6. BMW HK is the fastest growing brand by a large margin. Its Fans number increased
20.64% in the analysis period.
How’s your fans base growth compare with your competitors?
Reach – Fans base growth

7. As an example, most fans of Volkswagen Hong Kong come from Hong Kong. Macau and
Taiwan take the second and third place respectively.
Which countries of your competitors’ fans come from?
Reach - Geographics

8. Above are two examples of top 5 active Fans who interact the most with the
Fanpage by Likes and Comments. You can also link to the respective Posts to
see what is gaining interest or send a private message directly to those Fans.
Who are the top influencers of your brand and competitors as well?
Reach – Influencers

9. Audi Hong Kong is the most active one among the analyzed Brands. It
published 30 Posts which drives the highest interactions – 9,837 Likes, 285
Comments, and 404 Shares. While Ford Hong Kong has the poorest social
performance as it did nothing on the Facebook.
How does your brand interact with your fans?
Engagement - Interactions

10. The most Liked Post of Toyota Hong Kong is about a funny car image with
interesting words, created 523 Likes. Volkswagen Hong Kong’s most popular
Post generated 1816 likes. The content is highly related to its brand, talking
about its new product and promotion event with an intriguing car photo.
What are the most engaged contents of your competitors?
Engagement – Most engaged contents

11. Tracking Volkswagen Hong Kong, we find out that the best time for publishing post is
UTC/GTM 02:00 -- 03:00 ( Hong Kong Time: UTC+08 10:00 -- 11:00) on Thursday.
When is the best time to publish your content?
Engagement – Publish time

12. What are the conversations about your brand and
competitors on social media? Good or bad?
In this example, we find out that most people mentioned the keyword of “日元 (Yen) ”
on Toyota Hong Kong Facebook. Our system also shows that people is concerning
about the product price, and they are requesting a discount caused by Yen exchange
rate changed.
Mentions – Conversations and sentiment

13. Is there any successful campaigns launched by your
competitors? What can we learn from them?
Volkswagen Hong Kong amazingly received a daily share of 493 on May 15, 2013, far
more than other brands. Through further research, we find out that it celebrated its 5
anniversary on Facebook by giving incentives to its fans. The campaign is successful
mainly due to the attractive prize, the interesting participate process, and the prompt
reply on Facebook.
Case study – Campaign

14. About Klarity
Klarity is a robust and comprehensive dashboard‐styled platform providing
metrics and analytics extracted from social media "big data" for marketers
and enterprises. The proprietary engine developed by Social Media
Broadcasts crawls influencer networks such as Facebook, Google+,
Instagram, Pinterest, Twitter, YouTube, Sina Weibo and Tencent Weibo,
collecting granular data and translating the information into meaningful
insights allowing users to monitor social activity, measure performance and
gather social intelligence.
To learn more:
www.klarity‐analytics.com
THANK YOU