marketing project

1. Blind Taste Test
Marketing Project # 3

2. TEAMS
 2-4 students per team
 All students will receive a grade as a group
 All students will participate.
 All students must be part of the
presentation.

3. Product
 Choose a product
 Soda, Cookies, Crackers Juice, Cereal (no
milk) etc
 Competitors
 Bring products to class for sampling

4. Questionnaire
 Create a questionnaire with at least 15
questions.
 Include questions about the product :
 Packaging, Dietary, Promotion, Smell, Rate of
Usage, Price, Promotion, Texture, Taste,
Demographics

5. Questions
 Open-ended
 Yes / No (forced response)

6. Questions
Taste Testing SurveyTaste Testing Survey!!
FOOD/DRINK
Have you ever tried this
food/drink?
How does it taste?
Should we offer
at school?
Yes No Great OK Bad Yes No
Yes No Great OK Bad Yes No
Yes No Great OK Bad Yes No
Yes No Great OK Bad Yes No
Yes No Great OK Bad Yes No
Yes No Great OK Bad Yes No
What are your favorite fruits and vegetables?
What other foods would you like for school breakfast or lunch?

7. Questions
 Multiple Choice (forced choice)

8. Questions
 Rating Scale (forced choice)

9. Questions
 Level of Agreement (forced choice)

10. Report
 Report your findings from the taste test.
 Type written professional
 Conclusions from the test and
questionnaire
 Summary

11. Presentation
 The group will present findings of the taste
test and the report.
 Can use PowerPoint or other visuals
 Points deducted if group members do not
contribute to presentation.