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Crm practices automobile sector of volkswagen

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  • 1. CRM practices Automobile sector of Volkswagen Presented By:- Muskan Asnani Snehlata Yadav PGDM 11-13 IILM-AHL,Jaipur
  • 2. Automobile Sector One of the largest industry in the world Annual production of more than 4.7 million unit Its 6th largest manufacturing industry in the world Sales are projected to increase to 5 million by 2015 The fourth largest commercial vehicle market in the world.
  • 3. CRM (customer relationshipmanagement) Making relationship to create a loyal customer. Retention of the customer It’s a strategy that a company keep its customers happy and satisfied.
  • 4. Automobile Volkswagen Volkswagen was founded on 28 May 1937 German multinational automotive manufacturing group Largest motor vehicle manufacturer by 2011 unit sales Its annual growth would be 15% in coming 5 years
  • 5. CRM Practices Taking newspaper Attracting new professionals India assistance programs Planet Volkswagen
  • 6. CRM Results Response rate delivers 25%-50% Increase sales ROI justification Customer retention
  • 7. CRM Benefits Increase Customer Retention Discover more cross selling opportunities Enhanced customer satisfaction Reduced Operational Costs Automate customer-oriented business processes