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Crm practices automobile sector of volkswagen
Crm practices automobile sector of volkswagen
Crm practices automobile sector of volkswagen
Crm practices automobile sector of volkswagen
Crm practices automobile sector of volkswagen
Crm practices automobile sector of volkswagen
Crm practices automobile sector of volkswagen
Crm practices automobile sector of volkswagen
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Crm practices automobile sector of volkswagen

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  • 1. CRM practices Automobile sector of Volkswagen Presented By:- Muskan Asnani Snehlata Yadav PGDM 11-13 IILM-AHL,Jaipur
  • 2. Automobile Sector One of the largest industry in the world Annual production of more than 4.7 million unit Its 6th largest manufacturing industry in the world Sales are projected to increase to 5 million by 2015 The fourth largest commercial vehicle market in the world.
  • 3. CRM (customer relationshipmanagement) Making relationship to create a loyal customer. Retention of the customer It’s a strategy that a company keep its customers happy and satisfied.
  • 4. Automobile Volkswagen Volkswagen was founded on 28 May 1937 German multinational automotive manufacturing group Largest motor vehicle manufacturer by 2011 unit sales Its annual growth would be 15% in coming 5 years
  • 5. CRM Practices Taking newspaper Attracting new professionals India assistance programs Planet Volkswagen
  • 6. CRM Results Response rate delivers 25%-50% Increase sales ROI justification Customer retention
  • 7. CRM Benefits Increase Customer Retention Discover more cross selling opportunities Enhanced customer satisfaction Reduced Operational Costs Automate customer-oriented business processes

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