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Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning
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Gallery One, One Year Later - Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning

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  • http://youtu.be/qWJqd6lyJ-E
  • Transcript

    • 1. Gallery One, One Year Later Cleveland Museum of Art Jane Alexander, Chief Information Officer Seema Rao, Director, Intergenerational Learning
    • 2. Gallery One THE FIRST YEAR
    • 3. The Buzz •4 Muse awards along with multiple design awards •150s museums have sent staff for site visits to Gallery One •Articles in the New York Times, Fast Company, and the Wall Street Journal …and more •Featured as a Museums & the Web Deep Dive site for 60 museum professional
    • 4. Gallery One Overview •Use technology to help visitors see and understand art in new ways •Technology is not the art – technology showcases the art •Invite visitors of all ages to learn and play in ways that they enjoy (rather than dictating a single method of interactivity) •Attract new visitors and surprise existing visitors
    • 5. Design Through Collaboration •Technology, Education & Interpretation, Design, Curatorial, and Collections Management departments •Through this new collaborative development methodology, the Cleveland Museum of Art is leading the way not only in the robust blend of art and technology throughout the gallery experience but also in museum practice itself. •
    • 6. Limited opening 12/12/12 • How many people could be in the space? • Was Wi-Fi working? • App was on Test flight until January • Worked out operations & functional space usage • Open to public on 1/21/13
    • 7. meeting goals INTERACTIVES AND SPACE
    • 8. Beacon
    • 9. Beacon Goal • Create a visual introduction to the space that draws people in – Achieved: The Chuck Close in juxtaposition to the Beacon brings visitors into a new gallery experience – Future: Look at adding more dynamic information–making it a dashboard for the museum
    • 10. Studio Play Interactives
    • 11. Studio Play Goals • A place for families to play together while becoming familiar with the museum and its collection • Matching/Sorting: – Support incipient verbal and visual literacy • Line and Shape: – Encourage familiarity with the breadth of the collection & create a connection between children’s art-making and the art in the museum’s collection
    • 12. Lens
    • 13. SLIDE TITLE Slide Subtitle 15
    • 14. 16
    • 15. Lens Goals • Allow visitors to learn about the art through multiple access points, from specific information retrieval in the hotspots to interactive play in the games – Challenges of “universal access” – Encouraging new behaviors – Challenges of easily posting to Social Media without “sign-ins”
    • 16. Collection Wall
    • 17. 19
    • 18. Collection Wall Goals • Allow visitors to see and browse the breadth of our collection in new and engaging ways • Offers a means for visitors to capture favorites for future exploration of the galleries – Coverflow development (took months to discover code problems)
    • 19. space operations TECHNIANS AND HOSTS
    • 20. Gallery One is open daily, regular museum hours and upon request for special events
    • 21. Server Room for the interactives is imbedded in Gallery One
    • 22. Hardware and software are reset on an automated schedule…
    • 23. …but can be reset manually by the Gallery One Technician
    • 24. Resetting the Collection Wall server
    • 25. Additionally, Gallery One Support Technician can manage interactives via LogMeIn
    • 26. LogMeIn provides flexibility by allowing technicians to access the server via multiple platforms
    • 27. Platforms include: desktop, laptop, mobile tablets and phones
    • 28. Gallery One Support Technician cleans all touch screens:
    • 29. …including rented ipads…
    • 30. …lens interactives…
    • 31. …Studio Play touchscreens…
    • 32. Gallery One Support Technician manages rental and return of ipads
    • 33. Rental requires drivers license (or state ID) for duration of rental
    • 34. RFID scan automatically updates a custom Asset Tracking database…
    • 35. …which in turn updates member activity on the Central Table (custom PostGreSQL database storing all member and donor activity from multiple databases)
    • 36. RFID tags are provided for visitors bringing their own Ipads
    • 37. A unique tag (sticker) is permanently assigned to the visitor, allowing them to save their favorites and tours for future visits
    • 38. Gallery One technician instructs Visitors on how ArtLens interacts with the Collections Wall
    • 39. RFID tag communicates wirelessly with docking station
    • 40. Eight docking stations allow for eight visitors to interact with their ipads to the Collection Wall simultaneously
    • 41. Visitors then explore the entire museum with ArtLens
    • 42. Staff uses Gallery One as a learning laboratory
    • 43. Specially-trained Gallery Host in Studio Play engage families & manage space
    • 44. Gallery Host checks for little visitors
    • 45. Gallery Host manage the library
    • 46. Sustainable design/process MAINTENANCE
    • 47. New operating costs for 2014 – over 100K • Staffing (FT and PT) • Wi-Fi (hosted solution) – now in-house • Maintenance (equipment and response time ) • Printing • Misc.
    • 48. Rules • Easily maintained parts on-site 45 minute repair window • Established technologies • Alternate content during software failure condition
    • 49. Collection Wall is modular Christie MicroTiles.
    • 50. Each MicroTile can be trouble-shot, and repaired or replaced individually.
    • 51. The modular system accommodates rapid repair cycles.
    • 52. MicroTile can be removed entirely,
    • 53. …without effecting the behavior of the Interactive on any other tiles.
    • 54. ARTLENS IS
    • 55. Design a mobile application that will offer a new level of user engagement (and do it amazingly well) JANUARY 2014 (iPHONE) APRIL 2014 (ANDROID)
    • 56. Gallery One WAYFINDING
    • 57. Wayfinding
    • 58. Issues: wireless network • Original wireless network (2003) was intended to provide access to visitors in seated public spaces – café and library • Expansion and renovation project did not plan strategically for ubiquitous wireless access • ArtLens (2012) required greater specificity and accuracy for wayfinding • Installed as nearly an afterthought; network nodes could not interfere with aesthetics of new gallery spaces
    • 59. Wireless Access point installation Vendor determined the number of additional access points necessary to allow accurate triangulation Recommendations required cutting in access hatches in the ceilings and pulling CAT6 cabling to each new location •not feasible
    • 60. Options for retrofitting? •Navizon (cloud based location services) •Small form factor wireless devices linked via wireless mesh •Fit in existing light track fixtures!
    • 61. Options for retrofitting? • Relays visitor location to a cloud-based system accessed via Navizon’s API’s by the ArtLens application •Quickly installed to roll out ArtLens
    • 62. Still not quite enough • Increased usage volume due to ArtLens in addition to regular visitors on their own devices • Migrated from an autonomous base wireless network to a centrally-managed controller-based wireless network
    • 63. Since September 2013 • Upgraded to Cisco 1262 access points – CMA now provides speeds up to 100mb (802.11n) as well as using both 2.4 GHz and 5 GHz frequency bandwidths to provide the most optimal performance to the visitor’s mobile device • Implemented best practices recommendations from Apple to help provide the best possible experience while using an iOS based device • Created a specific wireless SSID for the ArtLens application that give those devices connected to it priority network access
    • 64. Biggest Challenge - Architecture • Marble, metal plaster, and lath interfere with signals • Conducted a survey study as to how our current wireless network infrastructure is seen by the mobile devices most commonly used today. • CMA is currently working with our internal design department to come up with creative solutions
    • 65. Gallery One EVALUATION PROCESS
    • 66. Evaluation Process • Literature review conducted • Iterative process throughout the planning and development • User testing (usability, content, tone) • Observations, surveys, interviews, and audience panels • Ultimately realized many different needs required different approaches • Will be completed January 2014
    • 67. Mixed-Methods Approach • • • • • Comprehensive in-depth analysis Pre- and post-visit interviews Range of topics explored Visit videotaped with flip cameras Usually 2 hours of video was recorded per visit • Phone interviews completed 2-3 months later • Testing re-use, memory, perception changes
    • 68. Wayfinding and Wall Labels
    • 69. Art and Interactive placement • Visitor wayfinding concerns
    • 70. Sneak Peak • Number of visitors to Gallery One to date? 96,000 • Number of ArtLens apps downloaded? 9,151 • How many images does the average visitor "favorite“ per session? 5 • On the Lens, between April 1 and October 31, over 5,300 people have struck a pose, 4,800 have made a face, and 2,500 vases have been made… • How many visitor-created tours have been uploaded to ArtLens? Over 1000 • Most favorited artwork: Monet’s Water Lilies
    • 71. Gallery One 2.0 PROCESS
    • 72. Gallery One 2.0: January 2016 • • • • • • Implementing museum-wide digital strategy Evaluate and sequence artwork rotations Review evaluations and analytics Plan and design through collaboration Add Conservation and Collections to team Add more analytics to the interactives to refine feedback • Beacon: Revisit • Keep researching and implementing innovative visitor experience-focused technologies

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