3. NIDO Promotion
Scope: Selected key Accounts in Karachi,
Lahore & Islamabad
Duration: 01 month (Jan 08)
Objective: NIDO 10 Signs Launch
Mechanics:
The children would be involved in a
• Height & Weight Check
• Hit the Hammer Activity
Communication:
• Plasma TV at the Account playing the NIDO
TVC
62. • Mechanics:
• Buy 2 x 1000 mL Nesvita & Enter a
LUCKY DRAW
• Accounts: 27 Local key Accounts
(Nationwide)
• Premium:
• Digital Glass-top Weigh Machines
• Launch month: February, 2008
• Duration: 30 Days
• POP:
• Category Promoters
• Shelf Talkers
• Gondolas Branding
• Standees
• Nesvita Branded Drop Box
• In-Store Branding
Nesvita Weigh Machine
Promo
63.
64.
65.
66.
67.
68. Key Learnings
• Nesvita brand has a lot of potential and with focused attention we
can derive great results.
• We need to work on the awareness level by periodic sampling,
literature handouts & shopper interceptions.
• Shopper who bought Nesvita for the first time (switchers) gave
positive feedback / response that lead to repeat purchase.
79. Juice Promotion
Scope: Nationwide
Duration: 6 weeks (June 2008)
Objective: To boost Juice Sales
Mechanics: Buy 1 x 1000 mL of Nestle Juices
– Nestle Orange Juice
– Nestle Apple Nectar
– Nestle Red Grape Nectar
Scratch & SMS the number to 8881 & Enter into a Lucky Draw (also get
a free ring tone)
Communication:
• Newspaper Ads
• Standees
• Instore Branding
Gifts:
• Air Ticket
• Generators
• I-Pods
• Mobile Phones
• Emergency lights
80. Observations…
• Initial issues with the stock dispatches.
• Stock widely available at all key
accounts.
• Promotion going good.
• Shopper feedback encouraging
• Sales going steady
• Final results shall be shared in post
evaluation form
