Utopia pitch


Published on

Our A2 Media Pitch - Utopia

Published in: Entertainment & Humor
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Utopia pitch

  1. 1. The Plot  The audience follows the lives of two young boys, both 17, both struggling from being victimised by a modern society, straight away giving an audience a relatable topic in the film. Throughout the film we are able to connect and learn about the characters, so we eventually feel as if we know them on a personal level. We see the characters not only find peace, but each other, helping each other to find what they’re looking for.
  2. 2. Our Target Audience  We chose our target audience to be people of the age between 15 and 21 as this is the age with the most disposable income, the most free time, and also the people who go to the cinema most often. We feel that although the film is aimed at both male and female, the audience will be predominantly male as from research we found that British social realism is one of the most popular genres for males, with films such as Adulthood, Kidulthood and This is England, bringing in high profits with a majority male audience.  Our personal demographics is similar to that of the characters on screen, therefore we can best represent the target audience and make them feel empathetic towards our characters so they become more captivated by the storyline.
  3. 3. Locations  Our locations will be in Nottingham City, Council Flats and a secondary school. We know that these are good locations for a British Social Realism film as they are regular and day to day places that we see in a modern day society which is key to creating a realistic British social Realism film, but most importantly are places easily recognisable places to our target audiences.
  4. 4. Inspiration  We gained inspiration from other British social realism films such as Ill Manors, This Is England and Kidulthood/Adulthood. These are also the films that we hope to take and use elements of in our film. The one thing that we noticed is that there is never a positive portrayal of young people, this is where we subvert the genre.
  5. 5. Our Characters  Boy 1 – Charles/Charlie – a middle class 17 year old, who is left home alone for the majority of the time without parental guidance and figure, left to look after himself. He is bullied at both school and at home through cyber bullying. This character appeals and relates to a lot of modern teenagers, with websites such as Facebook, Ask Fm and Twitter, making it sadly easier than ever for people to be cyber bullied. Empathy is felt towards Charles throughout the film, as we see he does nothing to provoke the bullying and is even targeted when in the safety of his own home.  We are frequently in a modern society sadly witnessing the reality of bullying through social media, with websites such as Facebook and Ask FM it is becoming ever easier. Our film aims to raise awareness and show that these people are not alone as well as raising awareness on the topic.
  6. 6. Our Characters  Boys 2 – Jordan – a working class 17 year old who is left to do pretty much what he wants, with a single mum working a full time job and no father figure, he amounts to the stereotypical low class 17 year old who is instantly judged by a modern day society. We see Jordan getting drunk and smoking, but also wanting to find a way out and to find his utopia. This is a more common than ever situation with elements such as the recession. This shows how two different people of different backgrounds can be affected by not having any parental influence and guidance and lead themselves in to ways of straying and rebellion.  This topic also links closely to a modern society, with the recession in Britain we are seeing millions of people struggle to find work and enough money to support their families. Our film again shows awareness but also that it is time for change in today’s society.
  7. 7. Mise-en scene  Jordan – Lower Class – he represents the ‘hoodie’ culture  Charlie – Middle Class – wears smarter and visibly more expensive that other people.  Drugs & Alcohol – A typical iconography of the Social realism genre, and represents the downfall of certain youths. It connotes risk and danger.
  8. 8. The Title Utopia – A perfect society in which everyone works well with each other and is happy. We chose ‘Utopia’ as a film title as it defines the perfect world where nothing can go wrong and everything is a perfect society, Utopia itself is usually a destination for someone to reach. This title is fitting for our characters as although it can be argued that Utopia is unreachable and nothing can be truly perfect, we see two people from completely opposing social backgrounds come together to find their Utopia.
  9. 9. Why British Social Realism?  Being the same age as the character we feel we can give the best representation so the audience feel more empathetic to the characters so will be more captivated by the characters.
  10. 10. Codes and conventions of British Social Realism  The codes and conventions of British Social Realism; - Real life and relatable topics that an audience can understand and empathise with the characters on. - Believable topics and storylines - A hand held shot or point-of-view shot will often be used to give the film a documentary feel and to show the characters feeling in a visual way. - It should contain minimal amount of editing to give a more realistic effect - Establishing shot so the audience always know where the scene is being taken place.
  11. 11. The success of Social Realism  Very recently social realism has reached its peak, with films such as Ill Manors becoming box office hits.
  12. 12. Promotion  We will promote our film, through a variety of technology and advertisement. - Social Media - We will aim to use websites such as Facebook, Twitter and YouTube. - Film Festivals – We will aim to show and promote our film via various film festivals such as, East End Film Festival, Sundance and the International Film Festival Rotterdam. - Public Advertisement – We aim to catch the publics eye through advertisement such as our posters on billboards, on TV breaks, and adverts at cinemas.
  13. 13. Our USP (Unique Selling Point)  Our Unique Selling Point is a new British Social Realism film that’s focal point is not the negative representation of modern young people, but instead follows the revival of two presumed lost young adults.
  14. 14. Our Production Company We chose to create our production company as ‘Red Bus Productions’ as it instantly links an audiences mind to England being a national icon, showing the audience where the films will be set as well as connoting a new and urban England. This simplistic logo will be easily memorable for an audience.
  15. 15. Production Company We have chosen our distributor to be Lionsgate, this is because it concentrates on films which by other companies would be not even considered an releases them on a huge scale enabling the film to usually find great success, examples of this are films such as Kick-ass, The Hunger Games and Saw. We feel that even though it is not a British company it is a global entertainment company which straight away would help us to reach that extra audience. We know there is space for our film. The amount that we feel would be necessary would be £50,000 this money would go towards promotion, advertising, actors, staff, equipment and distribution and is also a fair amount for a British Social Realism film. Our funding would come from Left Films.