Montavo is deploying an advanced marketing & advertising technology solution. The Montavo ad platform offers advertisers the unique opportunity to review a “ad spend to gross profit” ratio gauge (the Ad Spendometer) which generates and displays a ROI report of their brick-&-mortar stores (not just their on-line store) sales revenue & profits specifically attributed & correlated to their advertising costs (no other ad network has this capability). This means advertisers know in real-time for every dollar they spend in advertising on the Montavo ad platform, how many dollars came back including brick-&-mortar store sales revenue & profits specifically related to their ad spend.

1. I KNOW I’M
WASTING 50%
OF MY AD SPEND
BUT WHICH 50%?
GET THE FACTS, NOT IMPRESSIONS.
Now You Know!™
Anyone will promise you ad impressions; some will offer you specific
demographics. But, what you really need to know is how many people
saw your ad, went to the store and bought your product? With Montavo
you’ll get the only analytics that really count: sales and profitability, directly
linked to who saw your ad, from what properties, on what devices, on what
date/time and from what location? As Arthur C. Clarke once famously
said, “Any truly advanced technology is indistinguishable from magic.”
Get the magic, get Montavo!
+1 425.747.5500
www.montavo.com

2. 4957 Lakemont Blvd. SE
Suite # 239
Bellevue, WA 98006
U.S.A.
+1 425.747.5500 - phone
+1 425.747.5501 - fax
info@montavo.com
www.montavo.com
There’s No Place for Guesswork in Advertising
With retailMaaP - the Montavo Ad Analytics Platform - you can end
reliance on “best guesses” and confidently refine your programs and
campaigns to reflect the hard reality of what is working at the checkout.
And, with a real-time data stream, you can see the immediate impact of
changes to your offer, your media mix, specific properties and refine-
ments of your message. Why wait until your budget is spent to identify
underperforming elements of the campaign?
Based on several Montavo-proprietary innovations, retailMaaP deliv-
ers an advertising ecosystem, developed from the ground up to de-
liver actionable intelligence that reduces advertising waste, improves
conversions, eliminates underperforming properties and significantly
increases in-store sales and the return on your advertising investment.
For a full briefing on how your company can make Montavo retailMaaP
part of your advertising strategy please contact Montavo at
+1 425.747.5500 or via e-mail to advertisers@montavo.com.
retailMaaP delivers the criti-
cal data that correlates your
spending on digital & TV pro-
motions with the profitability
of in-store purchases.
retailMaaP:
Now You Know!
Advertiser Introductory Sheet Rev 1.1
In-Store - 11:44AM Saturday
 PURCHASES BIKE
9:05AM Saturday
 SEES AD ON PHONE
2:21PM Friday
 SEES AD ON TV
WEB SITES TV ADAPPS
Push Ad Network
SHOPPING
APPS
SEARCH
Pull Ad Network
 DELIVERS ADS
 DISTRIBUTES AD
 PLACES AD
MONTAVO AD CLIENT  CREATES ANALYTICS
 UPDATES AD CLIENT DASHBOARDS

3. From the Desk of Brook Lang
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Brook