1. Case study on International Union for Conservation of Nature
About
The International Union for conservation of Nature (IUCN) is the world’s oldest and largest global
environment network- a demographic membership union with more than 1,200 government and NGO
member organizations, and almost 11,000 volunteer scientists in more than 160 countries.
You can read more details about IUCN here.
Mission
The mission of IUCN is to influence, encourage and assist societies throughout the world to conserve the
integrity and diversity of nature and to ensure that any use of natural resources is equitable and
ecologically sustainable.
In order to achieve these goals, IUCN has creatively leveraged the power of social media marketing by
making its presence on all social network channels.
IUCN Essay Contest 2012 Campaign
In order to increase its outreach among the young fans, writers, journalist all over the world, IUCN has
started an Essay Contest Campaign on their Facebook page. In this Contest, the fans were supposed to
submit an article to win the trip to South Korea in September.
Results
With the help of SocialAppsHQ’s Essay Contest App, IUCN was able to run their essay contest campaign
successfully and received huge number of entries, Votes, Fans and Likes on their Facebook page. Here
are the details-
Number of entries- 160 entries
Number of Votes- 24,037 votes
Number of unique users who registered for participating (either for votes or, submitting entries) – 6,932

2. Number of stories (updated in newsfeed, ticker and timeline) created- 24,841
Number of story views or, impressions (approximate) - 2,152,912
Growth in Fans – 100%
Interesting Insight
Passionate communities can be leveraged successfully to drive awareness about core message as well as
developing a bigger following. IUCN got 6,932 registrations which increased their volunteer database by
almost 50% and received over 2.5 million impressions
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